Apple to call its cell phone ‘iPhone’ after all?

“Maybe Apple will get to call its cell phone the iPhone after all,” David Berlind blogs for ZDNet. “Today, a trusted source forwarded to me via email the following summary detailing the history of the trademark and the secret negotiations between Apple and Cisco that are underway right now, as I write this blog:”

• Apple has known about the iPhone trademark for years and approached Cisco starting in December 2001
• Cisco declined because of existing and planned product lines
• Apple has approached Cisco 3 times over the past year for rights to the iPhone trademark
• Cisco again declined because of existing and planned product lines
• More recently (last few weeks) high level negotiations for a “shared approach”
• It seems that in this case both an Apple cell phone and a Cisco VOIP phone would co-exist with the iPhone branding
• I think these discussions are still active and ongoing

Full article with much more here.

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41 Comments

  1. The reason to call it a phone is because Apple wants people to think of it as a phone, yet because it’ll be a phone like no other, it will drastically change what anybody will think of when they want a phone. In sum, Apple wants people to compare it to the phones they have, not the iPods they have.

    The iPod may have already been pigeonholed as a media player and Apple might be happy to leave it that way.

    If Apple does plan to call it an iPhone, then it has to be dramatically different, as it will be the basis for a significant third line or family of products (Mac, iPod, now iPhone).

  2. Apple can still come up with additional names.

    Like the iPod shuffle and iPod nano, it’ll be the iPhone Chocolate or the iPhone RAZR. (Of course, they won’t use Chocolate or RAZR).

    iPhone is the family name. Just like Mac and iPod.

  3. To Allen…..as near as i can tell through whois apple doesnt have it registered just because it goes to the apple page doesnt mean that apple owns it.

    Yes they do…..

    Domain ID:D15354654-LROR
    Domain Name:IPHONE.ORG
    Created On:16-Dec-1999 04:59:34 UTC
    Last Updated On:14-Nov-2006 12:34:39 UTC
    Expiration Date:16-Dec-2008 04:59:33 UTC
    Sponsoring Registrar:MarkMonitor Inc. (R37-LROR)
    Status:CLIENT DELETE PROHIBITED
    Status:CLIENT TRANSFER PROHIBITED
    Status:CLIENT UPDATE PROHIBITED
    Registrant ID:mKn-14211604
    Registrant Name:Apple Computer , Inc.
    Registrant Organization:Apple Computer, Inc.
    Registrant Street1:1 Infinite Loop
    Registrant City:Cupertino
    Registrant State/Province:CA
    Registrant Postal Code:95014
    Registrant Country:US
    Registrant Phone:+1.4089961010
    Registrant FAX:+1.4089741560
    Registrant Email:Apple-NOC@APPLE.COM
    Tech Email:eddingsk@apple.com
    Name Server:NSERVER2.APPLE.COM
    Name Server:NSERVER.APPLE.COM
    Name Server:

  4. >iPhone is an awful name – after so many “i” products,
    >it’s dull, repetitive, unimaginative, and boring.

    >The same for iTV.

    >Let’s hope this is a bad rumors,
    >and Apple comes up with something
    >that can stand on its own alongside
    >”Mac” and “iPod” instead of merely
    >being derivative.

    Well, you’re marketing stuff to an American public who buys a Windows PCs and then buys a new one when viruses and spyware render the computer non-functional.

    Sounds like repetitive and simple is the way to go.

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