Apple to court enterprise users at Macworld Expo

“When the Macworld Conference & Expo kicks off next week, attendees can expect the usual buzz around consumer products – Steve Jobs is expected to formally unveil iTV, a video streaming device, during his keynote address on Tuesday and there is speculation that a new iPod and perhaps even an iPhone will be introduced. But there also will be a heightened focus on enterprise customers as Apple has in the past couple years bolstered its standing as a viable server alternative in corporate data centers,” Jennifer Mears reports for Network World.

“In line with Apple’s growing enterprise focus, Macworld attendees will find an enhanced MacIT Conference, three days of training sessions designed for corporate Apple customers. The conference runs Wednesday through Friday and is aimed at educating IT executives about a range of issues, including integrating Macs into heterogeneous environments, imaging and deploying Mac systems and securing Mac environments,” Mears reports.

Mears reports, “About 40,000 people are expected to attend Macworld, which runs Monday through Friday at the Moscone Center in San Francisco, compared with some 38,000 attendees last year, according to show organizer IDG World Expo, a sister company of Network World. As for the MacIT Conference, about 750 attendees are expected, compared with 375 who showed up for the debut conference in 2003. About 400 exhibitors, with more than 100 first-timers, will pack both the north and south halls of the convention center, says Paul Kent, vice president of MacWorld.”

Mears reports, “‘The impact of Apple’s migration to Intel is really very large,’ Dan O’Donnell, collaboration coordinator and Macintosh administrator at RAND, a nonprofit research organization based in Santa Monica says. ‘It allows running Windows on Apple hardware either native or virtualized, and this is good for users, systems administrators, Apple and Microsoft. Everybody wins and nobody loses. More than anything I think we’ll see this increase the usage of Macs in enterprise space.’ As a result, IT executives who may be taking a first serious look at Macs should consider Macworld a testing ground, O’Donnell says.”

Mears reports, “‘A lot of my peers in IT or systems administration are really Windows people and when someone mentions Macs to them, they remember way back when, when they were in college. It’s all different now,’ he says. ‘They need to be cognizant that [Mac OS X] is a much more robust operating system and works better with Windows. They need to keep an open mind.'”

Full article here.

More info about Apple Macs and business here:

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Related articles:
Gartner: Growth of Mac desktops in enterprise to hinder Linux more than Windows – January 02, 2007
Computerworld: Enterprise decision-makers should consider migrating to Mac OS X and Apple hardware – December 21, 2006
Apple’s Mac means business – December 18, 2006
Hands on: Parallels Desktop for Mac in a business setting – December 10, 2006
InfoWorld: Apple’s Mac OS X platform deserves good, hard look by enterprise – September 22, 2006
Prejudice keeps Apple Mac out of the enterprise – September 01, 2006
Boot Camp: Apple’s Trojan horse into the enterprise market? – April 05, 2006


  1. Why can’t this Mears guy go on TV and scream his message far and wide? This is exactly what the average person needs to hear about the Macintosh platform.

    And 2007 will make it an even more robust platform.

  2. “Everybody wins and nobody loses” well, for starters that is two times the same, and furthermore, I don’t think that Dell and HP see it like this. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  3. @cubert “Why can’t this Mears guy go on TV” – I think you’ll find Jennifer Mears to be a female, not a male, if you read the article.

    @shawnpetriw “proof that Mac Servers are great for the enterprise: and iTMS” – although it’s a nice idea, are we really sure it’s all running under OS X Server? Do you include Akamai et. al.?

  4. IT people keeping the mind open. What if they’re single minded, at least it seems to me, that some of them live in Microsoft-only universe and they don’t know shit about technology either. There good ones, but too many times too stupid people climb too high.

    “But how is that possible? How can you have two different Windows XPs running in a same machine??”
    – Head of an IT department :: and this guy has the last word

  5. Until Apple is more forthcoming with their long-term product plans, they will get nowhere in the enterprise IT world. IT folks like to be able to have some assurance that anything they do has a future!

  6. In a recent article floating around one of these rumor sites, Apple veteran David Sobotta recounted a meeting between Jobs and the National Institutes of Health, in which Jobs explained the reasons why Apple would never produce a Mac Tablet. Among those reasons was the security liability that Apple would expose itself to by producing a computer for a high-risk government agency such as the NIH.

    Apple and its Mac OS have always enjoyed the relative protection against hackers and viruses, afforded by its small clientele, populated primarily by savvy home users or artistic professionals. It was never worth it for anyone to write a major virus for the Mac.

    If Jobs’ strategy of keeping the Mac OS out of high-liability applications is an attempt to preserve the [perhaps exagerated] integrity of Mac OS’s security, then why the heck is he trying to bring Mac to the enterprise market?

  7. If Jobs’ strategy of keeping the Mac OS out of high-liability applications is an attempt to preserve the…integrity of Mac OS’s security, then why the heck is he trying to bring Mac to the enterprise market?

    Answer: He ain’t

    <em>…afforded by its small clientele, populated primarily by savvy home users or artistic professionals.<em>

    I add education customers to that. And those same groups need XServe, OS X Server, quality RAIDs, XSan, and so on for certain jobs, and that’s what Apple makes them for IMO.

    MDN: “provide” – Apple provides just enough to fill necessary niches, and hopefully will not overextend itself again as it did in the early-mid 90s.

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