Adobe brings Premiere back to Mac; Production Studio to go cross-platform in mid-2007

Adobe Systems Incorporated today announced that the next version of Adobe Production Studio, the integrated video and audio post-production tool set that is part of the Creative Suite family, will be available for both the Macintosh and Windows platforms/ Production Studio features “completely new Macintosh releases of Adobe Premiere Pro, Adobe Encore DVD and Adobe Soundbooth.” The software will have its first public demonstration during the Macworld 2007 Conference and Exhibition at The Moscone Center in San Francisco, January 9 – 12 (Booth 901). The next release of Adobe Production Studio is expected to ship in mid-2007.

Adobe Production Studio combines Adobe’s award-winning applications, including Adobe After Effects for compositing, effects and animation, Adobe Premiere Pro for non-linear editing, Adobe Encore DVD for DVD authoring, Adobe Photoshop, Adobe Illustrator, as well as the time-saving workflow enhancements offered by Adobe Dynamic Link. Dynamic Link eliminates the need for rendering when moving motion graphics and visual effects from Adobe After Effects to the real-time HD, SD and DV editing environment in Adobe Premiere Pro and Adobe Encore DVD.

Adobe Soundbooth is designed to offer the ability to quickly record, edit, and customize audio and music for web and video production. Adobe Soundbooth will take the place of Adobe Audition in the next version of Adobe Production Studio. Adobe Audition will continue to be developed for audio professionals as a stand-alone product for Windows.

The next version of Adobe Production Studio for Macintosh and Windows is expected to be available in mid-2007. Adobe Production Studio as well as Adobe Premiere Pro, Adobe Encore DVD, and Adobe Soundbooth will be available for Intel-based Macintosh computers; the next releases of Adobe After Effects, Adobe Photoshop, and Adobe Illustrator will be offered as Universal Binaries for the Macintosh. Adobe Production Studio and all its components will continue to be available for the Windows platform.

More info: http://www.adobe.com/products/productionstudio/

MacDailyNews Take: Adobe. Every Mac user’s best fair-weather friend. Mac is taking market share from Windows today, so Adobe’s back with Premiere. We’ll stick with Apple’s Final Cut products, thanks. Premiere has paled in comparison to Final Cut since Apple’s first release and the gap grew wider with each successive Apple release. That’s why Mac users left Adobe Premiere in droves. What Mac user wants or needs Premiere today? What’s Adobe going to do next, release an iTunes killer? There’s really no telling when and if Adobe will pull the plug on some Mac product for whatever reason. Constancy and loyalty do count, Adobe. Two words for Adobe: “no sale.”

Related MacDailyNews articles:
You want back into the Mac market? Apologize to Mac users first – September 04, 2006
RUMOR: Adobe Premiere to return to Apple Mac – March 16, 2006
Apple offers incentives for Adobe Premiere users to switch to Final Cut – July 16, 2003
Mainstream media bias against Macintosh reflected in Adobe Premiere headlines – July 07, 2003
Apple’s Final Cut Pro kills Adobe Premiere on Mac platform – July 07, 2003

Some Apple Mac loyalists turn against Adobe – November 01, 2006
Adobe manager lashes out at loyal Mac-using customers – October 31, 2006
How long must we wait for Adobe to produce Universal applications for Apple’s Intel-powered Macs? – August 21, 2006
Adobe prefers (and promotes) PCs over Macs – March 24, 2003

45 Comments

  1. Whilst not disagreeing with your take, MDN, surely it is better to have third-party applications out there, if only to spur Apple on to greater things. And Adobe is not all bad; InDesign, for example, is tremendous IMHO.

  2. G2: Supposedly After Effects is a much better program than Motion, but I’ve never used it so I don’t really know. I definitely love Motion, though.

    Anyone used both (recently) that could comment?

  3. Actually I know of several individuals that still use Premiere on Windows, but want to switch to the Mac platform. This will be excellent for those that are already familiar with Prem., maybe even work in a Prem. shop already setup and tweaked for Prem. While I now use FCP exclusively, I think Prem. is an ok product, not awesome, but its ok and a lot of editors are already familiar with it’s basics.

    I was glad when Avid Express came to OS X, and I’m glad Premiere is coming back too, FCP needs the competition to keep it strong.

  4. this post says it all “This hints to me that Adobe thought the Mac platform was dead. Adobe in my opinion thought they would add incentive to people to change to windows (therefore cutting down on their development costs) by stopping development of Premiere for the Mac, but instead it only made Apple resolute in its commitment to developing Final Cut Pro as the numero uno standard in video editing.”

    rebelMAC.com

  5. ISTR the creative Genius behind Premiere wanted to make it better, but Adobe said no – can’t change the keystrokes. So he left and developed something called ‘Key Grip’ at Macromedia (then Macromind-Paracomp) which was subsequently sold to Apple who killed the PC version and renamed it Final Cut Pro.

    So who is left at Adobe to make Premiere better? And did they “change the keystrokes?”

  6. This was somewhat of an open secret at NAB (in April of ’06). Much as I’m no Adobe fanboy, I’m glad to see them bring it back to the Mac (where it was born, like Photoshop).

    This should push keep Apple to improving their apps, espescially the more affordable ones; there’s an excellent “both Elements versions bundle” on the PC, and it’s been well reviewed.

    As a hardcore video geek (and a Mac only one), I’m in favor of choices and competition, even if I personally stay on FCP/Apple apps. Look at what being a smug monopoly did to Microsloth (or Avid, to a lesser extent, until FCP got good).

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