Adobe Systems Incorporated today announced that the next version of Adobe Production Studio, the integrated video and audio post-production tool set that is part of the Creative Suite family, will be available for both the Macintosh and Windows platforms/ Production Studio features “completely new Macintosh releases of Adobe Premiere Pro, Adobe Encore DVD and Adobe Soundbooth.” The software will have its first public demonstration during the Macworld 2007 Conference and Exhibition at The Moscone Center in San Francisco, January 9 – 12 (Booth 901). The next release of Adobe Production Studio is expected to ship in mid-2007.
Adobe Production Studio combines Adobe’s award-winning applications, including Adobe After Effects for compositing, effects and animation, Adobe Premiere Pro for non-linear editing, Adobe Encore DVD for DVD authoring, Adobe Photoshop, Adobe Illustrator, as well as the time-saving workflow enhancements offered by Adobe Dynamic Link. Dynamic Link eliminates the need for rendering when moving motion graphics and visual effects from Adobe After Effects to the real-time HD, SD and DV editing environment in Adobe Premiere Pro and Adobe Encore DVD.
Adobe Soundbooth is designed to offer the ability to quickly record, edit, and customize audio and music for web and video production. Adobe Soundbooth will take the place of Adobe Audition in the next version of Adobe Production Studio. Adobe Audition will continue to be developed for audio professionals as a stand-alone product for Windows.
The next version of Adobe Production Studio for Macintosh and Windows is expected to be available in mid-2007. Adobe Production Studio as well as Adobe Premiere Pro, Adobe Encore DVD, and Adobe Soundbooth will be available for Intel-based Macintosh computers; the next releases of Adobe After Effects, Adobe Photoshop, and Adobe Illustrator will be offered as Universal Binaries for the Macintosh. Adobe Production Studio and all its components will continue to be available for the Windows platform.
More info: http://www.adobe.com/products/productionstudio/
MacDailyNews Take: Adobe. Every Mac user’s best fair-weather friend. Mac is taking market share from Windows today, so Adobe’s back with Premiere. We’ll stick with Apple’s Final Cut products, thanks. Premiere has paled in comparison to Final Cut since Apple’s first release and the gap grew wider with each successive Apple release. That’s why Mac users left Adobe Premiere in droves. What Mac user wants or needs Premiere today? What’s Adobe going to do next, release an iTunes killer? There’s really no telling when and if Adobe will pull the plug on some Mac product for whatever reason. Constancy and loyalty do count, Adobe. Two words for Adobe: “no sale.”
Related MacDailyNews articles:
You want back into the Mac market? Apologize to Mac users first – September 04, 2006
RUMOR: Adobe Premiere to return to Apple Mac – March 16, 2006
Apple offers incentives for Adobe Premiere users to switch to Final Cut – July 16, 2003
Mainstream media bias against Macintosh reflected in Adobe Premiere headlines – July 07, 2003
Apple’s Final Cut Pro kills Adobe Premiere on Mac platform – July 07, 2003
Some Apple Mac loyalists turn against Adobe – November 01, 2006
Adobe manager lashes out at loyal Mac-using customers – October 31, 2006
How long must we wait for Adobe to produce Universal applications for Apple’s Intel-powered Macs? – August 21, 2006
Adobe prefers (and promotes) PCs over Macs – March 24, 2003
Looks like there will be a run on crow at a lot of resturants today.
(in Stewie voice)
Adobe cancelled Premiere for Mac oooh the sky is falling .
Welcome back, it is nice to have you back in the family. Where you belong.
Do you think you could bring your friend AutoCad along with you. We have always had a crush on him.
This is a joke, right? The original article was on The Onion, yes?
Adobe think that mac users are going to switch from Final Cut Pro to premiere? ROFL.
These guys must be smoking some SERIOUSLY potent weed.
Adobe = Boring.
Done a few complex Adobe Premiere projects before I finally made the switch to Apple this year.
In fact Premiere is my only reason for using Parallels, so it will be nice when this happens.
so, like, who will opt for Premiere over FCP anyway? I’d rather see them fix the damn flash engine for OSX – so that it finally gets on par with the Win version.
seriously, what feature does Premiere have that FCP doesn’t?
Whilst not disagreeing with your take, MDN, surely it is better to have third-party applications out there, if only to spur Apple on to greater things. And Adobe is not all bad; InDesign, for example, is tremendous IMHO.
Adobe-n. a mixture of water, dirt and straw that has been dried out. Used to build a bunch of stuff a long, long time ago…
G2: Supposedly After Effects is a much better program than Motion, but I’ve never used it so I don’t really know. I definitely love Motion, though.
Anyone used both (recently) that could comment?
Actually I know of several individuals that still use Premiere on Windows, but want to switch to the Mac platform. This will be excellent for those that are already familiar with Prem., maybe even work in a Prem. shop already setup and tweaked for Prem. While I now use FCP exclusively, I think Prem. is an ok product, not awesome, but its ok and a lot of editors are already familiar with it’s basics.
I was glad when Avid Express came to OS X, and I’m glad Premiere is coming back too, FCP needs the competition to keep it strong.
I welcome Adobe back. Maybe they have seen the light. Competition is good. Even for Apple. But I’ll stick with Final Cut Studio for now and the future.
this post says it all “This hints to me that Adobe thought the Mac platform was dead. Adobe in my opinion thought they would add incentive to people to change to windows (therefore cutting down on their development costs) by stopping development of Premiere for the Mac, but instead it only made Apple resolute in its commitment to developing Final Cut Pro as the numero uno standard in video editing.”
rebelMAC.com
ISTR the creative Genius behind Premiere wanted to make it better, but Adobe said no – can’t change the keystrokes. So he left and developed something called ‘Key Grip’ at Macromedia (then Macromind-Paracomp) which was subsequently sold to Apple who killed the PC version and renamed it Final Cut Pro.
So who is left at Adobe to make Premiere better? And did they “change the keystrokes?”
This was somewhat of an open secret at NAB (in April of ’06). Much as I’m no Adobe fanboy, I’m glad to see them bring it back to the Mac (where it was born, like Photoshop).
This should push keep Apple to improving their apps, espescially the more affordable ones; there’s an excellent “both Elements versions bundle” on the PC, and it’s been well reviewed.
As a hardcore video geek (and a Mac only one), I’m in favor of choices and competition, even if I personally stay on FCP/Apple apps. Look at what being a smug monopoly did to Microsloth (or Avid, to a lesser extent, until FCP got good).
I don’t get the Mac community sometimes. When Adobe first announced that they would stop development of Premiere on the Mac, people thought that it was the end of the Mac. Now Adobe is back on the Mac bandwagon and people are talking smack. Listen folks, competition is always good. Adobe sees that the Mac is profitable and with the transition to Intel, it is easier for them to develop cross platform apps, so Premiere as well as their other pro apps are now going to be available. Also, the integration will definitely draw a number of use. I won’t stop using FCP or DVDSP, but this will at least keep Apple on its toes and give the Mac user base more options. I say, BRING IT ON!
Adobe= a mud hut. Probably brown.
I own AE (albeit an older version for PPC) and Motion. AE is a very powerful app with abilities far beyond Motion. That said After Effects is very complicated and not intuative at all. Motion is great for quick and quite cute visuals but is by no means a replacement for AE. I think I’ll concure that FCP is in most cases, superior to Premere. Adobe seems to make basic use complex in all their apps. InDesign is a superior product and is my choice above all for page layout and publishing!
I welcome Adobe back into the Mac world as it expands my capibilities.
To gain market share all Adobe has to do is offer a free crossgrade to the Switchers. With the migration gaining speed that would give switchers one more reason to hurry the transition, and enable Adobe to gain a toe hold back in the Mac market from film editing.
Yeah, Adobe shouldn’t even try. In fact, nobody should try and compete with Apple in any space in which they operate. That’ll REALLY keep Apple innovating…. like M$ innovates!
GOOD THINKING MDN!
Couldn’t disagree more with the take. It is GREAT that Apple gets some competition on its own apps, and Adobe is about the only company that can do it. It will push Apple to better its own products. Just look at what happened with Aperture after Adobe released their beta of Lightroom. Competiton is good, especially on Apple’s turf. We benefit.
I agree with the thoughts that this is going to be another reason for yet another batch of Win users to switch…
Or, another reason not to use Winblows at all.
Competition is usually a good thing.
But having been burned by Adobe so many times, who wants to bet that for some bizarre reasons the Mac version WILL NOT have feature parity with that other OS version.
>seriously, what feature does Premiere have that FCP doesn’t?
You can do just about everything in each app that the other can do.
What PremPro gives you that FCP doesn’t:
– Integration with After Effects
– Integration with Photoshop
– Integration with Illustrator
You can say that FC Studio has Motion and such, but that doesn’t even come close to comparing to After Effects.
Since Adobe is cross-platform, they have a larger customer pool to sell to. I use FCP daily, but I’d love to have that tight integration with Adobe CS that PremPro/AE has.
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Plus, have you even seen the latest versions of Premiere Pro or After Effects? Adobe’s interface design is sweet!!!
Competition is always good, but it’s just a flat out honest fact that FCP blows Premiere out of the water. If anything this will impact a few switchers from PCs to Macs, but there will be few if any switching over to Premiere from FCP.
Adobe isn’t creating the Mac version only because the OSX platform is taking a bit of market share away from Windows. Abobe is reacting because they are realizing that by leaving the Mac platform, they are just giving their market to Apple. They are realizing that Apple has become their competitor as well.
>Adobe think that mac users are going to switch from Final Cut Pro to premiere?
>so, like, who will opt for Premiere over FCP anyway?
Uhhh me. I’ve done video production in the US, Japan and other Asian & Pacific areas…
I’m anxious to get back to Adobe’s video suite. I love FCP but After Effects & Photoshop is where it’s at for me. Whatever integrates well with those apps is what I’ll do my long-form on.
Please Apple, give us a Photoshop killer.
Maybe Adobe will bundle Premiere with Photoshop, and stop selling Photoshop separately. But leave the Photoshop price where it is. Then every Photoshop user (basically every creative Mac user) will have Premiere.
Anything short of that will just flop. Who wants Premiere? It was groundbreaking and exciting fifteen years ago, with a Video Spigot. But it didn’t really improve much after that (except for the Spigot part).
Boy, with that attitude I hope MDN never makes a mistake.
Yes, Adobe should have never dropped Primiere development for the Mac, but it is GREAT news that they are back. Not because Mac users will switch to Adobe, but because it will be easier for Windows users to switch.
This will take away another excuse for Windows only video houses to stay Windows only. Those who are interested in seeing what the Mac has, will now be able to ad a Mac to their production without changing programs.
Also, could the reason why Adobe is doing this because their customers have asked for it? I know it is rare for a big company to actually listen to their customers, but it does happen every now and again. Especially when they start talking with their wallets.
It’s all good baby!
I think this is good news, might even encourage some PC users to switch to Mac.
And anyways, Premiere doesn’t really compete with FC Pro, which now is only availible as Final Cut Studio for $1299. Premiere was NEVER in that league.
Premiere runs about $250 – $300 and will probably only compete with Final Cut Express which runs about $299. Even the entire Adobe Production studio runs less than $700
Thetic Ruin you are correct. Though I think Randy Ubillos (Premiere premier and FCP key gripper) wanted to change more than a ‘few keystrokes’. What I remember is his claim that by re-designing Premiere (into what eventually became FCP) he could make it “twice as easy and ten times as powerful!”
“Since Adobe is cross-platform, they have a larger customer pool to sell to. I use FCP daily, but I’d love to have that tight integration with Adobe CS that PremPro/AE has.
Plus, have you even seen the latest versions of Premiere Pro or After Effects? Adobe’s interface design is sweet!!!”
As somebody that edits for others, I use both suites quite often. The integration between AE and PPro is nice, when it works, but never great. My experience with this suite has left me wondering why they don’t work together better than they do. I have fount that they way FCP works with the rest of the Studio package is much smoother. Also, the integration between FCP and PS is pretty good as well.
As for the PPro interface, I agree that the interface looks nicer. In fact when I started to use PPro again, after only using Premiere 6.5, I was amazed at how much it had changed, and how much it looked and felt like FCP. However, PPro is still missing a lot of the little features that make FCP so great. For instance, you can’t copy-drag a transition. This means if you tweak a transition and want to use it a hundred times, you’ll be tweaking it a hundred times.
Well, is this one of the first nails in the coffin of the “If OS X can run Windows via Boot Camp or Parallels then companies will not develop OS X versions of their software and instead tell you that you can use their software on a Mac if you use Boot Camp or Parallels or VMWare” argument.
MDN should start a list of applications that since the introduction of Boot Camp and/or Parallels were formally Windows only and will now be working under OS X. Of course, to be accurate, that list should include any apps that drop their OS X versions.
I used to use Premiere on my Mac but had to switch to FCE when Adobe abandoned the Mac platform. My initial impression was that FCE was more stable and more intuitive and it has got much better since then.
It’s inconceivable that I would now contemplate switching back to Premiere, but I think it’s good that Adobe now offer the choice, although it would have been so much better if that choice had always been there.
When you consider how they dropped Premiere and how slowly they’ve developed a UB version of Photoshop, it’s not easy to have a warm feeling towards Adobe. I think there’s going to have to be a period where I watch and see how they now are because I don’t feel 100% confident that they’re really on my side at all.
I wish Apple would buy Adobe and kill it. Overnight. Tonight.
I . . . hate . . . that . . . company!
>Thought Process: The integration between AE and PPro is nice, when it works, but never great…Also, the integration between FCP and PS is pretty good as well.
I wouldn’t say it was “good” but rather “passable”. FCP bogs down pretty quickly when you try and do simple treatments to PS files. It works okay, but not even close to the level PremPro/AE handle PS files.
>I was amazed at how much it had changed, and how much it looked and felt like FCP.
No kidding! I’ve shown some PremPro editor friends how to do some things in FCP, and they’re amazed at the similarities as well. It’s funny though… both sides wish each had features the other had.
Even though I love editing in FCP, I’ve got to admit, the new Adobe interface is downright gorgeous. It’s as if Adobe took the good features of its previous versions and added touches of FCP and Avid.
>This means if you tweak a transition and want to use it a hundred times, you’ll be tweaking it a hundred times.
Just curious… What transition would you use a hundred times? Simple dissolve I hope!
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“Just curious… What transition would you use a hundred times? Simple dissolve I hope!”
Actually, I was working on a project that had title screens which looked like blueprints. I had a pagepeel effect that I tweaked and then found out you couldn’t option-drg the transition to another place. So, I had to put the regular page peel down and then tweak it all the way through the project. I will say that one feature I do like in PPro is that you can dump a project directly to DVD.
As for Encore, some say it’s a nice program. I did not like it at all.
As for Photoshop, I haven’t noticed the same bogging down that you mention. The only thing I wish was that there was a way to not lose the layer effects.
“Adobe. Every Mac user’s best fair-weather friend.”
Friendship’s got nothing to do with it. Adobe is a business, not a friend.
Granted, platform loyalty might play into a business decision of whether to standardize a workflow on Premiere.
anon said: “I don’t get the Mac community sometimes. When Adobe first announced that they would stop development of Premiere on the Mac, people thought that it was the end of the Mac.”
I don’t believe the Mac community ever thought that the Mac was dead because Adobe dropped Premiere, it was just a sign of what I think has been confirmed many times over, that Adobe was trying to slip out of having to develop for the Mac so that they could put 110% (does Adobe put 110% into anything anymore?) into Windows development.
And please spare me the whinning about how big of Mac guy the leader of Adobe is, when it comes to money making monopoly, the only fans there are, are the fans of money.
i believe the movie ‘Bad Company’ (Anthony Hopkins & Chris Rock) was edited in FCP. Thats not bad in my opinion. That a feature movie can be filmed and the tapes/film/footage can be handed over to a Mac user to be edited. Ok it’s not quite that simple but still pretty good.
So let me get this straight, the sages at macdailynews would rather Adobe not bring out Production Studio on the Mac?
Apple does have an alternative to AfterEffects and one that blows it away without any problem whatsoever. It’s called Shake.
Motion is designed to do quick compositing and motion effects for video editors. In other words, it fills an important role in the FCP Suite. Like FCP before it, Shake is quickly becoming the package of choice in Hollywood while Adobe’s hold on the compositing world is fading. This is even more so now that Shake is under $500.
Beeblebrox,
I have Shake also, and I love it for many things. Just the ability to think in processes and flows rather than layers is wonderful. That said, I’ve found many of the filters offered in AE Pro have conterparts for Shake but as of my last look were not as polished or capable.
A truly exciting plugin for Motion adds noodles and processes similar to Shake. This is a very, very neat thing ()wish I could remember it’s name).
Beeblebrox & Michael:
Shake is being discontinued. Going from memory of what I’ve read online and in magazines, Apple is making a Shake replacement using the Motion engine/style. If/when it hits the market, I’ll be one of the early adopters – probably won’t give up AE though.
It looks like both Adobe and Apple have some awesome apps headed our way.
—
Thought Process:
100 page turn transitions? Yikes!
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I’m just teasing. The blueprint thing sounds interesting. Do you happen to have a sample to share?