“By now, I’m sure you’ve all seen Apple’s new home page,” Rob Griffiths writes for Macworld.
MacDailyNews Note: If not, here you go:
Griffiths writes, “A simple statement, yet one loaded with intrigue. What exactly does it mean? …I don’t think the slogan on the home page is a generic New Year’s announcement, nor do I think it’s a general statement on Apple’s mission for 2007. I think it’s clearly targeted to up the hype level for next week’s Macworld Expo, which means there must be some “now” type of product announcements behind it.”
Griffiths writes, “However, I don’t think it really has much of anything to do with the currently rumored products. That is, I don’t feel a new dual quad-core Mac, a true video iPod, Leopard shipping as of ‘now,’ or even an iTV home-theater box represent enough of a ‘wow!’ announcement to merit the direction implied by the marketing statement. If Steve Jobs stands up next Tuesday and says “We told you the first 30 years were just the beginning…and here’s why: the new iTV,” he’s going to get a very flat response. That’s because the expectations bar has been set quite high by the statement on Apple’s home page.”
Griffiths writes, “To me, at least, the ‘just the beginning’ portion of the phrase implies something truly forward-thinking. Apple is basically stating that it’s taken the past 30 years for the company to get where it is now, and that it plans to use all that knowledge to really show us what it can do.”
Full article in which Griffiths tells what he thinks the Apple.com teaser means, how Apple has over-hyped before, drum-roll please: Apple’s “30th Anniversary Macintosh,” and more here.
Related articles:
Apple.com: ‘The first 30 years were just the beginning. Welcome to 2007.’ – January 01, 2007
To me it means, “Don’t spend any money now for existing products. Wait’ll after the announcements are made.”
Is there a high-res version of the backlit apple around, so that it can be used for wallpaper?