“By now, I’m sure you’ve all seen Apple’s new home page,” Rob Griffiths writes for Macworld.
MacDailyNews Note: If not, here you go:
Griffiths writes, “A simple statement, yet one loaded with intrigue. What exactly does it mean? …I don’t think the slogan on the home page is a generic New Year’s announcement, nor do I think it’s a general statement on Apple’s mission for 2007. I think it’s clearly targeted to up the hype level for next week’s Macworld Expo, which means there must be some “now” type of product announcements behind it.”
Griffiths writes, “However, I don’t think it really has much of anything to do with the currently rumored products. That is, I don’t feel a new dual quad-core Mac, a true video iPod, Leopard shipping as of ‘now,’ or even an iTV home-theater box represent enough of a ‘wow!’ announcement to merit the direction implied by the marketing statement. If Steve Jobs stands up next Tuesday and says “We told you the first 30 years were just the beginning…and here’s why: the new iTV,” he’s going to get a very flat response. That’s because the expectations bar has been set quite high by the statement on Apple’s home page.”
Griffiths writes, “To me, at least, the ‘just the beginning’ portion of the phrase implies something truly forward-thinking. Apple is basically stating that it’s taken the past 30 years for the company to get where it is now, and that it plans to use all that knowledge to really show us what it can do.”
Full article in which Griffiths tells what he thinks the Apple.com teaser means, how Apple has over-hyped before, drum-roll please: Apple’s “30th Anniversary Macintosh,” and more here.
Related articles:
Apple.com: ‘The first 30 years were just the beginning. Welcome to 2007.’ – January 01, 2007
The imagery in the picture is all about dawn and awakening.
What do we do first thing in the morning ? We get dressed.
Clearly the big announcement is that iPod socks will be available in new colours and even some with patterns too.
I’m amazed that the rest of you haven’t worked it out for yourselves.
It’s called buzz marketing, folks.
Be vague and let the masses wonder and speculate (and the media will give away all sorts of free publicity doing the very same thing)…
The new MacEverything Machine. It dresses you, feeds you, thinks for you, moves you around town and the planet, plays music in your ears, washes your mouth out with soap, etc.
CAN’T THIS JUST BE A SIMPLE NEW YEAR’S GREETING?
Geez, people! Not everything is an encrypted code!
Vista will steal market share from OSX this year. Welcome to the social.
Sexbots! Gotta be sexbots!
Although doubtful I hope they show at least a prieview of the new iPod. I am looking at getting an 80gig right now, but I need to see what the new one is gonna be like before I make a 350 dollar purchase. I might hold off after seeing the new one.
It’s the most banal statement of the obvious. After all, the second 30 years couldn’t be ‘just the beginning’ could they?
Alternative slogans for Apple:
“The second 30 years are just the middle bit. Welcome to 2007”
“The second 30 years are just the first middle bit. Welcome to 2007”
“The second 30 years are just the first middle bit, although they may turn out to be the end bit. Welcome to 2007”
“The second 30 years – one thing’s for sure… they won’t be the beginning (we’ve already done those). Welcome to 2007”
Jobs Doing a demo of Autocad running straight on a Mac
and saying bye bye windows
Dear Andy C. Apple is a hardware company and likes it that way. They are not going to licence OS X to other PC box makers. Even if they did, then most of those users would still have to buy new boxes anyway, if Apple is going to “include hardware/design certification”. So why not just keep making people choose from the current/future offerings from Apple, which are adequate for all the activities that OS X is designed for?
I just don’t see it happening.
Second, why do we need Apple marketshare to be much greater than it is now? We’d end up with Apple being the new Microsoft and huge expenses of Apple money and support energy taking away from what is now a core-lean-machine powerhouse which develops basically for us, in our own niche market.
No need to become a bloated behemoth.
What about a flash-based instead of hard drive based mini-laptop?
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What about an apple projector that is very small and can be powered from the USB?
Or a mini-laptop, which laser keyboard display and the projector so the computer itself is no bigger then a CD case. 😀
If you want to dream, dream big.
That’s because the expectations bar has been set quite high by the statement on Apple’s home page.
Yes, because, as we all know, backlighting implies high expectations(?) I’m hoping it’s some kind of new catsup.
Zune Thang,
Using the word “steal” was so very appropriate, now if only they’d get busted and go to jail.
i’m reminded of Bob Dylan;
Steal a little and they throw you in jail, steal a lot and they make you king. – Bob Dylan, Sweetheart Like You
Charity is suppose to cover up for a multitude of sins. – Bob Dylan, Something’s Burning Baby
mw:end
“Geez, people! Not everything is an encrypted code!”
Not so fast there, Lee Harvey.
“The first 30 years were just the beginning” is an anagram for:
Re: Insurgent, featherweight Jess Nitby
So, it’s pretty obvious that Jobs has secretly acquired alien technology from an expatriated American and former boxer named Jess Nitby. It’s the secret waiting to hatch inside OS X 10.5 Leopard.
It’s been right there in front of you all this time. C’mon kids. Pay attention.
Microsoft the next 30 years: Our passion your potential. Welcome to the social.
Microsoft: the next 30 years in prison. Our past, your potential class action lawsuit. Welcome to the shower.
Think of some music:
Morning has broken
You ain’t seen nothin’ yet
Zune Thang,
maybe you missed this:
http://www.macdailynews.com/index.php/weblog/comments/npd_apple_ipod_gains_market_share_over_holidays/
I think they should finally bite the other side of the apple anyway.
TubeBang, Vista said: market shares are all there is left to steal from os X…
Welcome to the social… as in “Your code is my code”. Copycats.
It reads “30 Years” Sheesh! It doesn’t say 10 days.
Yes, MacWorld will be good, but it says what it says. If your disappointed it’s your fault.
Here comes the sun. Apple will announce the exclusive rights to the Beatles catalogue on iTunes.
And a bunch of other stuff too. I would tell you all about it, but you know….
@ibookfast: Thank you. I should feel ashamed.
Well. I am ashamed. I just don’t feel it. But I should.
But you are correct. And I do thank you.
Here comes the sun…. Maybe Apple are buying them!