Ten questions Apple supposedly must answer in 2007

“We’re down to the last two-and-a-half days of 2006, and Apple CEO Steve Jobs is 11 days from taking the wraps off a shiny new product line at MacWorld San Francisco. Other former Apple figures might be a few weeks from being indicted,” Pete Mortensen writes for the Wired’s “Cult of Mac” blog. “What better time to take stock of the last 12 months and look ahead to what’s coming?”

Cult of Mac’s Ten Questions Apple Must Answer in 2007:
10. Is Apple ready to compete in two new fields (Home Theatre and Mobile Telephony)?
9. Will .Mac survive into 2008?
8. Has the switch to Intel been successful from a third party software perspective?
7. What should Apple credit for soaring Mac sales?
6. What’s Apple going to do with its new campus in Cupertino?
5. Is Apple comfortable with Mac OS X as the “Big Tent” operating system?
4. Is Apple getting complacent with its industrial design?
3. What more can Apple do with the iPod?
2. What’s Apple up to do with Google?
1. Can Apple stay successful if Jobs steps down?

Full article here.

48 Comments

  1. Queeeezo (?) — What are you talking about?

    I love the iMac — it’s the only way I can actually get a desktop system into this shoebox of an apartment, and still have room on the desk for office type stuff.

    Airport Express rocks — I was able to set up my own wireless network in 15 minutes (and that counts the 10 minutes of swearing until I realized I had to reset the cable modem).

    And as for getting new products out faster — I’d rather they take their time and make sure they work than get them out faster then release a bunch of patches when people start complaining (see iTunes 7)…

  2. Oh, and about Jobs leaving — he could step down from the day-to-day operations but remain available as an “Apple Mentor” or some such title — or maybe an “iCEO Emeritus”.

    And I’m sure whoever succeeds him is going to be well vetted — Jobs has learned from his mistakes, you can’t count on someone who sells sugar water to do a good job selling computers…

  3. The iPod Shuffle I gave my daughter for Xmas is leading edge, and certainly not a chrome-trim retread of the last model.

    Ditto Nano vs. Mini et al.

    Nice to have something tall, gleaming and black in the tower models though…

  4. Saddam’s dead, dude. Follow the news.

    I knew they’d execute before the New Year, and it was successful. You just have to watch CNN’s endless repetitions about the 1982 massacre and coverage of reactions in most places other than Iraq – where it is too dangerous to to any proper coverage – to see that this has effectively displaced news of the over 100 casualties suffered by our boys in that theatre.

    Charges of Genocide

    The dictator’s victims included between 50,000 and 100,000 people who died in the Anfal military operation against Iraqi Kurds in 1987 and 1988 and tens of thousands of others who opposed him, according to New York-based Human Rights Watch.

    Now … about the Study: War blamed for 655,000 Iraqi deaths … who’re we going to blame? The Three Stooges mentioned in my earlier post? Of course not, eh?

  5. of the over 100 casualties suffered by our boys in that theatre – in this month [December] alone.

    OK, so Saddam got rid of his WMD programs after the massive Clinton bombing [Operation Desert Fox] almost finished his hold on the country. So, it’s a war of “liberation” against a tyrant then.

    Only problem is that the Three Stooges didn’t believe that and ignored the best advice of America’s brightest as to Stage IV operations – winning the peace. Lacking any plans for that, they turned the unquestioned victory into a Vietnam-style debacle.

    As the saying goes: War Crimes are defined as those committed by the other side, not by us. And they wonder why love is so hard to come by….

  6. The vast majority of Iraqi civilian deaths have been caused by insurgent anarchist terrorists. Of course, that doesn’t mean the US shouldn’t have done better at keeping a lid on things. The looting sprees that followed the fall of Baghdad were harbingers. Societies that are oppressed often can’t handle freedom when it’s suddenly handed to them.

    Now, back on topic: I’ve got some bad news for those who are getting bored with Apple’s designs: Steve Jobs told Newsweek a year ago: “The form factors (of the iMac and MacBook Pro) are perfect, we don’t know how to make them any better.”

  7. Why should the iTV have a built-in hard disk?

    Surely the design of the iTV suggests that it’s meant to sit on top of, or under, a mini – just as my LaCie 300 GB hard disk/hub does.

    You then have a powerful little combination.

    If that’s the case, then the sales of the mini will soar.

  8. For those who don’t like the speed and direction that Apple is going, here’s your chance for fame and fortune. Demonstrate your skills and virtuosity, market your unparalleled abilities, and make yourself an essential asset of change and innovation. Besides, if you are so smart, it should be intuitive to you what the answers are to the obvious questions and to know the answers to the esoteric questions left unasked.

  9. “The form factors (of the iMac and MacBook Pro) are perfect, we don’t know how to make them any better.”

    Making them so it doesn’t take a surgeon to service them would be a good start. ” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />

  10. “turned the unquestioned victory into a Vietnam-style debacle.”

    And if things keep going the way they are, after another 87 years of fighting, there will have been as many Americans die in Iraq as died in Vietnam.

    In another 512 years of fighting, it might match the US military death toll for World War II.

    In another 17,480 years of fighting, it’ll match the allied forces military death toll for World War II.

  11. Oh, and about Jobs leaving — he could step down from the day-to-day operations but remain available as an “Apple Mentor” or some such title — or maybe an “iCEO Emeritus”

    Wouldn’t there be the risk of Steve not approving his successor’s ideas, and trying to manipulate or micro-manage things as a mentor?

    Here’s a thought: Could’ve Steve risen to the top of today’s Apple under someone like himself?

  12. “Apple does give the impression of having a long-term succession problem; it’s hard to think of anyone big or bright enough to fill Steve’s shoes.”

    Equally challenging would be to find someone whose ‘life’ is Apple. Ive seems to qualify however additional PR work would need to be done. At this point, Jobs has been put on such a pedastal that all followers would suffer by comparison.
    Kinda like the situation with the Denver Broncos in that every quarterback is compared to Elway.

  13. No I’m Not said: “Gore never said he invented the internet, only repunlican maggots make that claim.”

    You are right, but only to a small degree. The claim from Gore was made in an interview with CNN’s Wolf Blitzer on March 9, 1999. Found here: http://www.cnn.com/ALLPOLITICS/stories/1999/03/09/president.2000/transcript.gore/

    Gore said “During my service in the United States Congress, I took the initiative in creating the Internet.” Following that news outlets, not republican maggots, reported that Gore claimed credit for inventing the internet.

    So you are right in that he never claimed he invented the internet, only that he created it. Which is an equally absurd claim. But if that makes you feel better then more power to ya.

  14. Wow, this guy is totally full of himself. Apple doesn’t have to answer any of your shit.

    Unless he’s an APPL shareholder. Then he can ask anything he wants.

    Apple doesn’t have to answer, of course. The same way he doesn’t have to continue to be a shareholder. It’s a vicious circle.

  15. Wow, this guy is totally full of himself. Apple doesn’t have to answer any of your shit.

    Unless he’s an APPL shareholder. Then he can ask anything he wants.

    Apple doesn’t have to answer, of course. The same way he doesn’t have to continue to be a shareholder. It’s a vicious circle.

  16. Wow, this guy is totally full of himself. Apple doesn’t have to answer any of your shit.

    Unless he’s an APPL shareholder. Then he can ask anything he wants.

    Apple doesn’t have to answer, of course. The same way he doesn’t have to continue to be a shareholder. It’s a vicious circle.

  17. iTV will be nothing more than a simple device to enable streaming of digital video from a Mac to an HDTV.

    Apple has already made the move to IEEE 802.11n on the Mac end of the link, so iTV will simply accept streaming video (MPEG-2/4 with DRM) over IEEE 802.11n, decode it, and pump it out over an HDMI 1.3 interface.

    DVR and TIVO functionality will be provided by an application running on the Mac, not the iTV device. Buying TIVO might be a good move for Apple.

    Apple will then have a direct shot into an HDTV to provide video on demand, play DVDs (BluRays), and anything else they can stream over broadband (Saddam’s hanging?).

    I for one would like to buy my video straight off the inet and bypass TWC, DIRECTV and all the other content aggregators that rip-off both the content producers and the consumers. I hope Apple can beat the RBOCs to the IPTV goldmine.

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