Apple’s iTunes Store sells 90% of paid video downloads

“First, some good news for the developing video-download market: about 1.2 million U.S. households purchased at least one video download from an online store in the third quarter, the NPD Group said Tuesday,” Louis Hau reports for Forbes.

Hau reports, “Now the bad news: about five times that many households downloaded a video from a free file-sharing network. And most of that was porn. Among the free video downloads from file-sharing networks recorded in the third quarter, nearly 60% was adult-film content, 20% was TV show content and 5% was mainstream movie content, NPD said.”

“Whether free or paid, movies still make up a very small portion of overall video downloads,” Hau reports. “Of paid downloads, 62% was TV content, 24% was music video content and 6% was mainstream movie content. Where were consumers buying these downloads? About 90% percent came from Apple Computer’s iTunes store, with 5% coming from movie-subscription site Vongo, 3% from movie download service Movielink and less than 1% from movie download service CinemaNow.”

Full article here.

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20 Comments

  1. And despite this, Hollywood is hysterical about illegal video downloads. If somebody should worry about this, it’s the pr0n industry. But then again, most of those who download porn wouldn’t *buy* it anyway.

    And then, there’s the Zune.

  2. I disagree. If Apple’s smart, it will continue to be a liaison between content providers and customers. No advertising. Treat customers with respect and they’ll come back. Except, of course, those who are used to getting kicked in the teeth by M$.

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