Time Magazine ‘Person of the Year’ cover uses Apple iMac

Time Magazine’s “Person of the Year” cover uses an Apple iMac (at least its foot, the rest is covered by a mirror with a YouTube controller across the bottom) and an Apple keyboard to illustrate 2006’s recipient(s), “You… for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time’s Person of the Year for 2006 is you.”

Full article here.

MacDailyNews Take: This is a nice subliminal ad for Apple. After all, if “you” are shown to be using an Apple iMac, the many “yous” who aren’t may at least begin to wonder why they aren’t. Technically, according to the illustration, Time’s “Person of the Year” is you, a Mac user.

Also note: from what we can see in the Time image, the white Apple keyboard retains it’s Command key “splats,” but the “open Apple” symbols appear have been photoshopped away.

83 Comments

  1. Some can debated whether it’s an iMac or an Apple Monitor. No one can debate whether it’s a Hell, HP or a Mac!”

    If you personally know exactly like what an iMac base looks like, it looks like a different screen shape photoshopped onto the iMac or Mac monitor base.

    If you just look at it quickly you think it’s a stylized version of just about any PC monitor.

  2. Be careful with the liberal use of photoshop and its derivatives. Remember Photoshop is a copyrighted name and you guys have probably not bought a license to use it. Without a legitimate authorization key you could be accused of using Abode property without permission.

    Off topic: I saw a billboard from Rambus the other day. Their tagline us “license to speed” which is kind of a finger to everyone saying we’ve got the patents on this technology and we’re gonna screw you for as much as we can get.

  3. BBC World did a programme tonight on this years Nobel Laureates (mostly Americans), including short descriptions of their achievements – showing the scientists at their respective universities, which included Berkeley and Stamford.

    Two Macs came into view on serperate occasions in the background of the various shots, and then one of the laureates was filmed busily typing on a MacBook Pro.

    I think that sort of publicity is great for Apple. This programme was shown all over the world and suggests quite simply: Nobel Prize winners and acedemics at elite universities use Macs.

  4. I think they used the Apple elements simply because of good design, not to mention that Time has done quite a few glowing reviews of Apple’s tech. It looks the best on the cover, compared to Dell or HP products.

    As for the choice, some may say copout, but I say that it’s nice to recognize the general populace. Normally I’m cynical, but I’m feeling generous.

  5. So apparently the Person of the Year:

    1. Uses an iMac;

    “seizing the reins of the global media,”<i>

    2. accesses the Internet, has an iPod, and buys though iTunes;

    <i>”for founding and framing the new digital democracy,”<i>

    3. blogs;

    <i>”for working for nothing”<i>

    4. is employed at Wal-Mart; and:

    <i>”beating the pros at their own game”<i>

    5. rejects Microsoft and the Dilbert corporate clone culture.

    Did Time make a fully accurate assessment??

    I agree with earlier posts: where is Time’s ability to name an actual, single <i>person??

  6. @ Me:

    irregardless: |ˌiriˈgärdlis|

    adjective & adverb informal regardless.

    ORIGIN early 20th cent.: probably a blend of irrespective and regardless

    USAGE Irregardless, with its illogical negative prefix, is widely heard, perhaps arising under the influence of such perfectly correct forms as: irrespective. Irregardless is avoided by careful users of English. Use regardless to mean ‘without regard or consideration for’ or ‘nevertheless’: | I go walking every day regardless of season or weather.

    Dictionaries buddy, *dictionaries.*

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.