Time Magazine ‘Person of the Year’ cover uses Apple iMac

Time Magazine’s “Person of the Year” cover uses an Apple iMac (at least its foot, the rest is covered by a mirror with a YouTube controller across the bottom) and an Apple keyboard to illustrate 2006’s recipient(s), “You… for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time’s Person of the Year for 2006 is you.”

Full article here.

MacDailyNews Take: This is a nice subliminal ad for Apple. After all, if “you” are shown to be using an Apple iMac, the many “yous” who aren’t may at least begin to wonder why they aren’t. Technically, according to the illustration, Time’s “Person of the Year” is you, a Mac user.

Also note: from what we can see in the Time image, the white Apple keyboard retains it’s Command key “splats,” but the “open Apple” symbols appear have been photoshopped away.

83 Comments

  1. Time’s person of the year is “you”? Time’s having more and more difficulties choosing the person of the year. When they had some balls they could actually choose even someone like Hitler or Stalin when there was an honest reason for it. Now, political correctness seems to have taken over their Person of the Year policy.

  2. That’s clearly an Apple Computer. iMac or Power Mac does not matter.

    MDN is absolutely correct in stating that “This is a nice subliminal ad for Apple”.

    iMac, therefore I am – the “Time Magazine Person of the Year!”

    Steve Jobs will be the Person of the Year for 2007. Mark my words. So chill out on that subject.

    And to the anal-retentive grammar/spelling/punctuaion people:

    GET AN ILIFE!!! LOL.

  3. So TIME would have had to pay Apple for the rights to use the image of their logo on the keyboard, but since it was removed, they don’t have to pay for depicting the base of the iMac or distinctively designed keyboard?

    Interesting.

  4. Me:

    Neither is “Google” a verb. That doesn’t stop people from “Googling” for information.

    One of the marvels of the (at least American) English language is how it adapts to the needs of the time.

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