Time Magazine’s “Person of the Year” cover uses an Apple iMac (at least its foot, the rest is covered by a mirror with a YouTube controller across the bottom) and an Apple keyboard
to illustrate 2006’s recipient(s), “You… for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time’s Person of the Year for 2006 is you.”
Full article here.
MacDailyNews Take: This is a nice subliminal ad for Apple. After all, if “you” are shown to be using an Apple iMac, the many “yous” who aren’t may at least begin to wonder why they aren’t. Technically, according to the illustration, Time’s “Person of the Year” is you, a Mac user.
Also note: from what we can see in the Time image, the white Apple keyboard retains it’s Command key “splats,” but the “open Apple” symbols appear have been photoshopped away.

That’ll piss off Gates.
“That’ll piss off Gates.”
Except that it doesn’t really look like an iMac any more…
Most readers will think it just looks like a white version of their PC keyboard and flat screen.
“..but the “open Apple” symbols appear have been photoshopped away.”
“photoshopped” is not a verb –
I saw something about TIME magazine “person of the year” on CNN today.
I noticed that they use iMac’s. There were 2 iMac standing there in the background.
It is still a total cop-out vis-a-vis person of the year, worse even than 1982’s “Personal Computer” designation. TIME’s editors really wimped-out this year.
“photoshopped” is not a verb –
A hyphen is not a period.
A hyphen is not a period.
A child is not a man.
“A child is not a man.”
A shemale is not a woman.
well atleast its a mac but time couldnt even come up with people of the year nobody is any good, well im not resubscribing!
He wait a minute. either I’m not apple geeky enough, or someone is making an assumption. How can it be determined to be an iMac rather than an apple monitot on a power mac?
“photoshopped” is not a verb –
A hyphen is not a period.
Brilliant comment from “You”
Coigning usage like “photoshop” as a verb is way language naturally evolves—either the term will thrive or it won’t.
<http://www.urbandictionary.com/define.php?term=photoshop>
Some can debated whether it’s an iMac or an Apple Monitor. No one can debate whether it’s a Hell, HP or a Mac!
Rock on Steve!

” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />
Because of the aspect ratio.
Time’s person of the year is “you”? Time’s having more and more difficulties choosing the person of the year. When they had some balls they could actually choose even someone like Hitler or Stalin when there was an honest reason for it. Now, political correctness seems to have taken over their Person of the Year policy.
The base is an iMac I have one!
Tonybiker,
I have the iMac base as well – couldn’t afford the computer/screen part on top though.
Fotoshopp’d till I dropp’d.
Not to take away from the nicety of having a Mac-like image on the cover,
but this has got to be the stupidest, most incredulous, moronic thing Time magazine has ever done. Talk about cop-out. Talk about ass-kissing, side-stepping, brown-nosing, proselytizing…
That’s clearly an Apple Computer. iMac or Power Mac does not matter.
MDN is absolutely correct in stating that “This is a nice subliminal ad for Apple”.
iMac, therefore I am – the “Time Magazine Person of the Year!”
Steve Jobs will be the Person of the Year for 2007. Mark my words. So chill out on that subject.
And to the anal-retentive grammar/spelling/punctuaion people:
GET AN ILIFE!!! LOL.
So TIME would have had to pay Apple for the rights to use the image of their logo on the keyboard, but since it was removed, they don’t have to pay for depicting the base of the iMac or distinctively designed keyboard?
Interesting.
“A shemale is not a woman.” he is where I’m at.
If Time had any brains, they would never have concocted a “person of the year” contest where the likes of Adolph Hitler and George Bush qualified for consideration. Beyond absurd. Utterly meaningless.
“photoshopped” is not a verb –
you’re right – it’s a past participle!
I get the hint.
See ya.
-c
Me:
Neither is “Google” a verb. That doesn’t stop people from “Googling” for information.
One of the marvels of the (at least American) English language is how it adapts to the needs of the time.