Time Magazine’s “Person of the Year” cover uses an Apple iMac
(at least its foot, the rest is covered by a mirror with a YouTube controller across the bottom) and an Apple keyboard to illustrate 2006’s recipient(s), “You… for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time’s Person of the Year for 2006 is you.”
Full article here.
MacDailyNews Take: This is a nice subliminal ad for Apple. After all, if “you” are shown to be using an Apple iMac, the many “yous” who aren’t may at least begin to wonder why they aren’t. Technically, according to the illustration, Time’s “Person of the Year” is you, a Mac user.
Also note: from what we can see in the Time image, the white Apple keyboard retains it’s Command key “splats,” but the “open Apple” symbols appear have been photoshopped away.
That’ll piss off Gates.
“That’ll piss off Gates.”
Except that it doesn’t really look like an iMac any more…
Most readers will think it just looks like a white version of their PC keyboard and flat screen.
“..but the “open Apple” symbols appear have been photoshopped away.”
“photoshopped” is not a verb –
I saw something about TIME magazine “person of the year” on CNN today.
I noticed that they use iMac’s. There were 2 iMac standing there in the background.
It is still a total cop-out vis-a-vis person of the year, worse even than 1982’s “Personal Computer” designation. TIME’s editors really wimped-out this year.
“photoshopped” is not a verb –
A hyphen is not a period.
A hyphen is not a period.
A child is not a man.
“A child is not a man.”
A shemale is not a woman.
well atleast its a mac but time couldnt even come up with people of the year nobody is any good, well im not resubscribing!
He wait a minute. either I’m not apple geeky enough, or someone is making an assumption. How can it be determined to be an iMac rather than an apple monitot on a power mac?
“photoshopped” is not a verb –
A hyphen is not a period.
Brilliant comment from “You”
Coigning usage like “photoshop” as a verb is way language naturally evolves—either the term will thrive or it won’t.
<http://www.urbandictionary.com/define.php?term=photoshop>
Some can debated whether it’s an iMac or an Apple Monitor. No one can debate whether it’s a Hell, HP or a Mac!
Rock on Steve!
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Because of the aspect ratio.
Time’s person of the year is “you”? Time’s having more and more difficulties choosing the person of the year. When they had some balls they could actually choose even someone like Hitler or Stalin when there was an honest reason for it. Now, political correctness seems to have taken over their Person of the Year policy.
The base is an iMac I have one!
Tonybiker,
I have the iMac base as well – couldn’t afford the computer/screen part on top though.
Fotoshopp’d till I dropp’d.
Not to take away from the nicety of having a Mac-like image on the cover,
but this has got to be the stupidest, most incredulous, moronic thing Time magazine has ever done. Talk about cop-out. Talk about ass-kissing, side-stepping, brown-nosing, proselytizing…
That’s clearly an Apple Computer. iMac or Power Mac does not matter.
MDN is absolutely correct in stating that “This is a nice subliminal ad for Apple”.
iMac, therefore I am – the “Time Magazine Person of the Year!”
Steve Jobs will be the Person of the Year for 2007. Mark my words. So chill out on that subject.
And to the anal-retentive grammar/spelling/punctuaion people:
GET AN ILIFE!!! LOL.
So TIME would have had to pay Apple for the rights to use the image of their logo on the keyboard, but since it was removed, they don’t have to pay for depicting the base of the iMac or distinctively designed keyboard?
Interesting.
“A shemale is not a woman.” he is where I’m at.
If Time had any brains, they would never have concocted a “person of the year” contest where the likes of Adolph Hitler and George Bush qualified for consideration. Beyond absurd. Utterly meaningless.
“photoshopped” is not a verb –
you’re right – it’s a past participle!
I get the hint.
See ya.
-c
Me:
Neither is “Google” a verb. That doesn’t stop people from “Googling” for information.
One of the marvels of the (at least American) English language is how it adapts to the needs of the time.
“A shemale is not a woman”
0
A woman is not a period(!!)
/\
o
(!!)
/ \
….to hell with it
It looks like the newly designed MicroSoft keyboard – coming out in early 2007…. and maybe their new monitor design…. just a guess.
Some can debated whether it’s an iMac or an Apple Monitor. No one can debate whether it’s a Hell, HP or a Mac!”
If you personally know exactly like what an iMac base looks like, it looks like a different screen shape photoshopped onto the iMac or Mac monitor base.
If you just look at it quickly you think it’s a stylized version of just about any PC monitor.
Look! This guy’s using a Mac!
http://www.perezhilton.com/
Was there another option for them to use?
Be careful with the liberal use of photoshop and its derivatives. Remember Photoshop is a copyrighted name and you guys have probably not bought a license to use it. Without a legitimate authorization key you could be accused of using Abode property without permission.
Off topic: I saw a billboard from Rambus the other day. Their tagline us “license to speed” which is kind of a finger to everyone saying we’ve got the patents on this technology and we’re gonna screw you for as much as we can get.
I read that article. The irony is I wasn’t albe to comment and join the conversation.
I wanted to take a bow — after all, I’m the person of the year!
Any noun can be verbed.
See!!!
back and forth! back and forth! forever!!!
))<=>((
BBC World did a programme tonight on this years Nobel Laureates (mostly Americans), including short descriptions of their achievements – showing the scientists at their respective universities, which included Berkeley and Stamford.
Two Macs came into view on serperate occasions in the background of the various shots, and then one of the laureates was filmed busily typing on a MacBook Pro.
I think that sort of publicity is great for Apple. This programme was shown all over the world and suggests quite simply: Nobel Prize winners and acedemics at elite universities use Macs.
BuriedCaesar, It’s editorial usage. Time doesn’t have to pay anybody anything. The other exception is satire.
I think they used the Apple elements simply because of good design, not to mention that Time has done quite a few glowing reviews of Apple’s tech. It looks the best on the cover, compared to Dell or HP products.
As for the choice, some may say copout, but I say that it’s nice to recognize the general populace. Normally I’m cynical, but I’m feeling generous.
TIME is a Mac shop. They plug the Mac whenever they can.
irregardless of the cover art… ‘You’ is the person of the year?
thats really lame.
The issue before this one, if anyone noticed, has a picture of a school desk on the cover, with an apple (fruit) sitting on it.
When you turn the page, there is a 2 page ad for a macbook pro!
Subliminal?
I think not!
Worked for me! Just ordered a 15″ MacBook Pro with AppleWorks. No MS crap on the new one. Mac since 1988.
So apparently the Person of the Year:
1. Uses an iMac;
“seizing the reins of the global media,”<i>
2. accesses the Internet, has an iPod, and buys though iTunes;
<i>”for founding and framing the new digital democracy,”<i>
3. blogs;
<i>”for working for nothing”<i>
4. is employed at Wal-Mart; and:
<i>”beating the pros at their own game”<i>
5. rejects Microsoft and the Dilbert corporate clone culture.
Did Time make a fully accurate assessment??
I agree with earlier posts: where is Time’s ability to name an actual, single <i>person??
IRREGARDLESS IS NOT A FREEKING WORD!!!!
“freeking” is not a word.
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“freeking” is not a word.
It will be next year.
I knew a person this year, once.
Photoshop can evolve into a verb as easily as “xerox” did 30 years ago… but thanks for the useless comment–followed by a superflous “back and forth.” lol
@ Me:
irregardless: |ˌiriˈgärdlis|
adjective & adverb informal regardless.
ORIGIN early 20th cent.: probably a blend of irrespective and regardless
USAGE Irregardless, with its illogical negative prefix, is widely heard, perhaps arising under the influence of such perfectly correct forms as: irrespective. Irregardless is avoided by careful users of English. Use regardless to mean ‘without regard or consideration for’ or ‘nevertheless’: | I go walking every day regardless of season or weather.
Dictionaries buddy, *dictionaries.*
Idiot fan boys at Time.
By the way, folks, “photoshopped” is a word according to Google, which defines it thus:
“Photoshopping is the art and practice of digitally editing pictures with image editing software.”
The Dictionary of American Slang also contains the word.
>”A child is not a man.”
A shemale is not a woman.
I dunno, it depends on its ankles I suppose?
I think the cover was a subliminal admission that Steve Jobs really deserves the world’s “Person of the Year” for influence, but they couldn’t legally put him up there. : )
Lol. Nobody will know what the fuck that is.
Man that really sucks though. Why couldn’t they crop the YouTube window inside the iMac screen?
Did you read the article?
Quote “America loves its solitary geniuses — its Einsteins, its Edisons, its Jobses — but those lonely dreamers may have to learn to play with others. “
Steve IS being mentioned and ranked up there with 2 of the most famous thinkers/inventors.
Only Mac people will recognize the neutered computer, the other 95% won’t.
And it is a stupid person of the year. Time magazine gets stupider every year.
iMac’s come with a mirror? I missed that option on the Apple web store.
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Gee, I never felt so special until Time said I was person of the year along with the other several billion persons on the planet.
‘To serve mankind’ is not a cookbook.
Lame. Looks like editor of Time wanted to get home quickly for the holidays and couldn’t come with a real person of the year.
me:
“How To Serve Mankind” was the cook book written by hungry aliens in an old Twilight Zone episode. These intergalactic cowboys came to Earth to herd humans back to their home planet. What’s for dinner? You, me.
At first I thought it was the founder(s) of YouTube.
“Photoshopping” or “photochopping” = superimposing, cloning, compositing, skewing, distorting, hueing, painting, degraining, blurring or digitally modifying a photograph
At first I thought it was the founder(s) of YouTube
—
No, it’s YouTube itself… the founders are nowhere near interesting enough to get a Time story…
If it was XP the thing would need a BSOD.
So my Aunt who never used a computer, let alone never uses anything technology based, will pick up the latest Time mag and she sees herself on the cover. Does she feel like a Person of the Year winner?
“2006 Time Magazine Person of the Year”
That’s gonna look great on my resume.
@Jamie–“That’s gonna look great on my resume.”
Too funny!
@Mike–“No, it’s YouTube itself… the founders are nowhere near interesting enough to get a Time story…”
Oh to be that dull but that freakin’ rich!
I’ll trade places with them any day!
A dictionary is not a language.
You won. But ewes got fleeced. Again.
On behalf of the whole world, I humbly (cough) accept this award, and hope we can continue to expose the scoundrels of the world who would repress us [applause]. Thank you. Thank you.
MW: For years to come.
Me must be pissed that you won.
I’m still in shock that David Blaine didn’t win.
Time has been irrelevant for some years. It’s been a while since they’ve admitted to “participating” in the news instead of merely reporting it, but it’s still the same old Time. We’re all the person of the year, huh? That’s just idiotic pandering.
Oh, BTW, Bush is probably ten times more qualified for person of the year than the snarky leftists who post on MDN, who have nothing better to do than hate him. Guys, if you haven’t figured out that hatred makes you look small by now, I doubt you ever will.
I’m a red-blooded male that just loves females…….does that make me a lesbian with equipment I don’t need to buy? What maccam said is right, “Coining usage like “photoshop” as a verb is the way language naturally evolves—either the term will thrive or it won’t.” I have to cut this short so lets keep it to the obvious. It is a Mac! YaHoo! Oh yeah isn’t yahoo a term used to describe people in Gullivers Travels. Now its time to go and take my morning Zune. The porcelain throne awaits.
“I’m a red-blooded male that just loves females…….does that make me a lesbian with equipment I don’t need to buy? What maccam said is right, “Coining usage like “photoshop” as a verb is the way language naturally evolves—either the term will thrive or it won’t.” I have to cut this short so lets keep it to the obvious. It is a Mac! YaHoo! Oh yeah isn’t yahoo a term used to describe people in Gullivers Travels. Now its time to go and take my morning Zune. The porcelain throne awaits.” you post makes you sound more like a flaming queer. come out of the closet already.
I’m in good company. Dvorak thinks TIme’s choice is lame too: http://www.pcmag.com/article2/0,1895,2074363,00.asp
no queers here;
Sounds like you got too many kisses from uncle Rudy or could it be uncle Johnny. Maybe it was your relationship with your cousin Tim. Either way your latent tendencies are starting to suface. Whatever you are is usually revealed in the things that make you angry. I believe it is a frustration thing. There is hope for you though
Someone hand that Mac fanboy a tissue. Apparently, he got mighty excited seeing a Mac keyboard on the cover of Time. Wowee.
“Sounds like you got too many kisses from uncle Rudy or could it be uncle Johnny. Maybe it was your relationship with your cousin Tim. Either way your latent tendencies are starting to suface. Whatever you are is usually revealed in the things that make you angry. I believe it is a frustration thing. There is hope for you though” hhmm. sounds like you are projecting.
no queers here….
Not really… just stating the obvious. So now be nice