RUMOR: Apple may enter video game market

“A recent series of checks by Prudential analyst Jesse Tortora indicate that Apple Computer has hired video game designers and may have aspirations of entering the video game market in long-term,” Prince McLean reports for AppleInsider.

“‘We think the video game market represents a distinct possibility for Apple, especially considering that it recently announced the availability of video games for its iPod through its iTunes store,’ the analyst told clients in a research note on Monday,” McLean reports.

McLean reports, “Tortora said Apple’s design superiority, along with its well-recognized brand name, is sure to provide the company an advantage should it decide to enter the market. He said the company could approach the video game sector in one of two ways — via a home game console or a handheld device.”

Full article here.

[Thanks to MacDailyNews Reader “Rainy Day” for the heads up.]

71 Comments

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.