“You can expect Apple to launch its iTunes Music Store here sometime on Wednesday or Thursday,” Scott Kara reports for The New Zealand Herald.
“Sorry we can’t be more precise, it’s just that in keeping with its top secret policy when launching new products, Apple is not saying a thing,” Kara reports. “Well, kind of: the hints are rife.”
Kara reports, “What we can say is the Herald has an interview with a big-wig from Apple – possibly on Wednesday morning sometime – to talk about a “new product”. Well, hell-o. It confirms the strong industry rumours about the imminent arrival of the world’s leading online music store.”
Kara reports, “Adding to the covert nature of Apple’s publicity machine, the Herald would not be told the name of the company spokesperson or the new product until the interview. ‘All we’re allowed to do is let you know that it’s an interview with a senior Apple person and that that person will be making an announcement,’ said a representative from advertising agency TBWA\Whybin.”
Full article here.