Apple iPod clearly immune to Zune

“While Apple’s Macintosh line is still building on its recent market-share gains, it was sales of the iPod music and video players that continued to highlight Apple’s holiday-weekend business and grab the attention of analysts and shoppers,” Rex Crum reports for MarketWatch.

“A look at Amazon’s list of best-selling products showed that Apple’s 2-gigabyte silver iPod Nano was the top-selling electronics device, followed by the black 30-gigabyte video iPod and the newly released 1-gigabyte iPod Shuffle in the third spot. Apple iPods claimed five of the top 10 spots on the Amazon list, and 10 of the top 25,” Crum reports. “By comparison, Microsoft’s new and highly touted Zune media player came in only at No. 75 on Amazon’s list of 100 best-selling electronics, trailing items such as Apple’s $29.99 iPod USB power adapter (No. 65).”

“‘The 30GB video iPods are selling well (and appear to be immune to the Zune),’ wrote Deutsche Bank analyst Chris Whitmore in a research note,” Crum reports. “Whitmore said that retail checks suggest Apple has stocked sufficient supplies of iPods and Macs at its own stores and at most distributors. In addition to the video iPod, the newest iPod Shuffle, released just on Nov. 3, is turning out to be a popular holiday gift, he added, and the 4GB versions of the iPod Nano are popular, ‘as they come in a number of colors.'”

Full article here.

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48 Comments

  1. This made me laugh out loud:

    “By comparison, Microsoft’s new and highly touted Zune media player came in only at No. 75 on Amazon’s list of 100 best-selling electronics, trailing items such as Apple’s $29.99 iPod USB power adapter (No. 65).”

  2. Well la-tee-da. Amazon shoppers aren’t the ones Microsoft is targeting with Zune. Nobody shops at Amazon. The “Social” are independent, hip, energetic youngsters you see in Microsoft’s brilliant marketing who are snapping up Zunes at Wal-Marts. These kids along with Microsoft are leading a revolution in portable entertainment and it’s only the beginning.

    I would hate to be Apple right now without a points system in place and without the super dynamic WiFi capabilities the Zune has. Nice try, Apple, but face the facts. No one is immune to Microsoft’s infectious brand of innovation, creativity and sense for what is best for the customer. Upward and onward, Microsoft!

    Welcome to the Social.

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