Amazon’s bestselling MP3 players list chronicles Microsoft Zune dud

From a high of #5 on day one, down to #7, then #9 on day two, and continuing to plummet to #17 on day six, Microsoft’s Zune (black) on Amazon’s list of bestselling MP3 players looks like a classic dud. The brown Zune fares even worse and the white Zune model is the worst selling Zune of all:

Amazon’s current Top 50 Bestselling MP3 Players list (updated hourly)
1. Apple 30 GB iPod video Black (5.5 Generation)
2. Apple 2 GB iPod Nano Silver (2nd Generation)
3. Apple 80 GB iPod Video 5.5 Generation (Black)
4. Apple 4 GB iPod Nano Pink (2nd Generation)
5. SanDisk SDMX4-2048 Sansa e250 2 GB MP3 Player with SD Expansion Slot
6. Apple 8 GB iPod Nano Black (2nd Generation)
7. Apple 4 GB iPod Nano Silver (2nd Generation)
8. Apple 4 GB iPod Nano Black
9. Apple 4 GB iPod Nano Green (2nd Generation)
10. Apple 1 GB Shuffle Metal (2nd Generation)
11. Apple 60 GB iPod video Black (5th Generation)
12. SanDisk Sansa M230 512 MB MP3 Player (Blue)
13. Apple 30 GB iPod video White (5.5 Generation)
14. Apple 80 GB iPod video White (5.5 Generation)
15. SanDisk Sansa M240 1 GB MP3 Player (Silver)
16. Apple 4 GB iPod Nano Blue (2nd Generation)
17. Zune 30 GB Digital Media Player (Black)
18. Creative Zen Vision:M 30 GB MP3 and Video Player (Black)
19. SanDisk Sansa e280 8 GB MP3 Player (Black)
20. SanDisk Sansa M250 2 GB MP3 Player (Black)
21. Apple 4 GB iPod Nano White
22. Apple 30 GB iPod with Video Playback Black (5th Generation)
23. Sandisk SDMX4-4096 Sansa e260 4 GB MP3 Player with SD Expansion Slot
24. Apple 512 MB iPod Shuffle
25. Zune 30 GB Digital Media Player (Brown)
26. Apple 1 GB iPod Nano Black
27. Creative Zen V 1 GB Portable Media Player (White/Orange)
28. RCA Lyra RD1072 256 MB Personal MP3 Player
29. Apple 2 GB iPod Nano Black
30. Machspeed Trio 512 MB MP3 Player
31. Creative Zen Vision W 30 GB Widescreen Multimedia Player (Black)
32. Creative Zen Nano Plus 1 GB MP3 Player Red
33. Creative Zen Nano Plus 1 GB MP3 Player (Blue)
34. miJam Drummer (BX775)
35. Apple 30 GB iPod video White (5th Generation)
36. Nextar MA933A-2B 256 MB Digital MP3 Player Blue
37. iRiver T10 512 MB MP3 Player with FM Tuner
38. Creative Zen V 1 GB Portable Media Player (Black/Orange)
39. Apple 60 GB iPod video White (5th Generation)
40. Toshiba MES60VK Gigabeat 60 GB Portable Media Player (Black)
41. iRiver CXW-2G Clix 2 GB Digital Music and Video Player, White
42. Creative Zen Sleek Photo 20 GB Multimedia Player (Aluminum/White)
43. Machspeed Trio 1 GB MP3 Player Voice Recorder Thumb Drive
44. Palm LifeDrive Mobile Manager
45. Zune 30 GB Digital Media Player (White)
46. Creative Zen Vision:M 30 GB MP3 and Video Player (Green)
47. Apple 30 GB iPod video U2 Special Edition Black (5.5 Generation)
48. Creative Zen V 2 GB Portable Media Player (Black/Green)
49. Creative Zen V 4 GB Portable Media Player (Black/Blue)
50. Creative Muvo V100 2 GB MP3 Player White

Full list here.
Welcome to the social, indeed.

CBS’s Late Late Show’s Craig Ferguson cover’s the Zune launch:

[Thanks to MacDailyNews Reader “Whit” for the heads up.]

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102 Comments

  1. There is a simple explanation for this – Zune users are thieves.

    They’re not buying Zunes, they’re STEALING them. How else could you explain the fact that despite the ENORMOUS AWESOME COOLNESS of the Zune, no one is buying them? I can only imagine a rash of Zune theft is taking place all over the country RIGHT NOW. People can’t wait to save up $250, or to get one for Xmas, so obviously they’re knocking over Circuit City and Fry’s everywhere to get their fix.

    Welcome to the Social Distortion. Cake or death?

    -c

    MW: ‘for’ (a few dollars less, you could just stick forks in your eyes)

  2. It’s amazing that all of Apple’s current iPod line beat the highest ranking Zune.

    Still to be a bit fair the Zune is a brand new product with no reputation / traction so it isn’t surprising that it is flying off the shelves yet.

    It will be interesting to see how the players are fairing after 6 months, one all the channels are filled and M$ start advertising it. That will be the test of whether it is a dude.

    The question is what will the failure threshold? 100K, 0.5M or 1 M units per quarter. I think they will be lucky to sell 0.5M units this Xmas, probably only 100K.

    It would be good if we could get an idea of the relative unit sold numbers for the Amazon site. How many units do you need to sell to get to #17?

  3. This is the main list I’ve been watching to gauge the Zune’s success. It was #5 on the day of its release while the 2G iPod shuffle was at #22. They’ve virtually switched places.

    Also, the 5.5g iPod black (30gb) has been a consistently strong #2 in Electronics overall with the 2g iPod nano silver (2gb) right behind. Can’t seem to get past that Canon Powershot.

    http://www.amazon.com/gp/bestsellers/electronics/ref=pd_ts_c_th_head/002-8413050-7674434

    RMN

  4. This really tells the Zune story – fighting for survival amongst Apple’s previous generation of iPods and also rans. It is even more impressive for Apple when you realise that Amazon is heavily discounting the highest ranked Sansa (by nearly 50%).

    And the Zune by Zune is a classic – nobody wants to be associated with this thing!

    I look forward to MDNs story updating this list next week!

    MW: army – as in an army of ipods is occupying the Amazon best sellers

  5. Okay, now adjust your search for hard-drive-only players.

    1. Apple 30 GB iPod Video Black
    2. Apple 80 GB iPod Video Black
    3. Apple 30 GB iPod Video White
    4. Apple 80 GB iPod Video White
    5. Apple 60 GB iPod Video Black (5th Generation)
    6. Zune 30 GB Digital Media Player Black
    7. Creative Zen Vision:M 30 GB MP3 and Video Player Black
    8. Apple 30 GB iPod Video Black (5th Generation)
    9. Zune 30 GB Digital Media Player Brown
    10. Toshiba MES60VK Gigabeat 60 GB Portable Media Player Black
    11. Creative Zen Vision W 30 GB Widescreen Multimedia Player Black
    12. Apple 60 GB iPod video White (5th Generation)
    13. Apple 30 GB iPod Video White (5th Generation)
    14. Creative Zen Vision:M 30 GB MP3 and Video Player (Green)
    15. Palm LifeDrive Mobile Manager
    16. Zune 30 GB Digital Media Player White
    17. Apple 30 GB iPod video U2 Special Edition Black

    So Microsoft has two players in the top 10. Of course, Apple has six in the top 10–including the top 5.

    Still, not too shabby a showing…

  6. “Guessing” and “Jimbo”

    the shuffle ranking is due to Amazon being out of stock at retail $79.99 and they are shipping from “blue parrot ” at a premiun of $105.99

    if you click on the shuffle you will see a delivery date of Dec.31 from Amazon, to late for Xmas, so yes I am sure floks are buying from Apple direct.”

    kinda of neat tho, no delivery until after Xmas, or pay a $36 dollar premiun, and it is still out selling the Zune

    http://www.amazon.com/gp/bestsellers/electronics

  7. It is clear the Zune is no threat to the iPod. The question now is whether and to what degree it will hurt all those in the “Plays maybe” market. There could be a large switch from Plays for Sure to iPod (Fooled me once, shame on you; fooled me twice, shame on me) as people get fed up.

  8. Doug – I think those early sellers might have been Speculators, like those who buy consoles and resell them for a fortune. OOPS!!! Didn’t happen this time! ;P

    We *tried* to tell you, but you just wouldn’t listen.

    -c

    MW: ‘easy’ (on Microsoft… think of how much better they made the iPod look)

  9. Psychotic rants? Fictional take? I’m afraid you iPod lemmings are the delusional ones. It’s a marathon, not a sprint, and Microsoft is in the driver’s seat. Once you get a taste of Windows, how can you say no to Zune?

    Apple is clearly using their bullying tactics to secure a dominant position in the MP3 player market. I can’t imagine what they’ve got setup with Amazon but you can bet your Zune points the playing field isn’t level. Hey Apple, how about playing by the same rules everyone else in the industry does?

    I can guarantee you this: Hell will freeze over before your friends in Redmond turn to such funny business. They have confidence in their non-proprietary solutions out in the open market, and they should. Microsoft gives the customer what they want: generous and flexible WiFi, FM and fashionable colors. The iPod will simply wither away and die under the stunning demand for Zune and its awesome features.

    Welcome to the Social.

  10. Wow, Universal must have to hire a whole new accounting firm just to keep track of the extra $48 in “protection money” that’s rolling in… LOL

    The “top items on Amazon” list that Richard Nixon put up is very telling…. the black Zune is currently #49 OVERALL on Amazon. The Brown and white aren’t even in the top 100!

    Or to put it another way, at this moment, even the “popular” Zune (the black one) is being outsold by:

    – Philips DVP642 DivX-Certified Progressive-Scan DVD Player
    – Logitech QuickCam Communicate STX
    – Panasonic KX-TG5633B 5.8 GHz FHSS GigaRange Digital Cordless Answering System with Three Handsets

    Not exactly a screamin’ hot gift item there…

    And contrary to your thought process, DogGone – the Zune has had more pre-launch publicity than any recent product in memory. If there wasn’t a huge pent-up demand, that bodes very poorly for the old turd. I’m not saying with a serious software and firmware update, some good word of mouth (good luck with that!), etc. it couldn’t be a “sleeper” – but in general, it’s kind of like movie releases.

    The iPod is like “Cars”, and the Zune is like “Pluto Nash”. One was promoted heavily, is from an established and well-liked star. The other was also heavily promoted, but the star is kind of a has-been and probably didn’t want to be associated with the embarrassment.

  11. Note – Amazon haven’t got any shuffles to sell yet – that will sink it further,

    Also, if this is like most other ‘charts’ the distribution of sales is not linear, 1st place is streets ahead of 5th and miles ahead of 10th. At 17th ZUNE is nowhere.

  12. Umm, Microsoft might want to try to compete with SanDisk first before they even bother worrying about Apple. SanDisk currently has three mp3 players on Amazon’s list that are outselling the top selling Zune…

  13. Writing style makes it obvious: Zune Tang and Sputnik are one and the same. I’d put money on this. Also willing to bet that this troll really is that – a Mac/iPod user that is trolling for trouble in this forum. They continue to come back and spout the MS line, and they know that they are full of shit. I guess he gets his kicks out of getting a rise from Mac fans.

  14. This list is sooooooo out of date.
    Now #49.
    Like A Rock.

    And kids it’s worse than that. Apple has direct channels too (including customer engraving available free through the apple online store).

    What I still don’t get is the zune fanbois. MS copied virtually everything the ipod is criticized for. Replaceable battery? Choice of music stores/open ecosystem? Portable music library?

    But in the real world, I’m happy to see a couple of SanDisk models outselling the Zune as well.

  15. “Apple is clearly using their bullying tactics to secure a dominant position in the MP3 player market. I can’t imagine what they’ve got setup with Amazon but you can bet your Zune points the playing field isn’t level. Hey Apple, how about playing by the same rules everyone else in the industry does?”

    Bwahahahahaha. Hmm, now where have we heard this before about a certain company in Redmond?

  16. @Zune Tang:

    “Once you get a taste of Windows, how can you say no to Zune?”

    um….because i don’t like the taste of VOMIT.

    i will say that i fidgeted with a demo Zune at Target the other day. not bad interface, hate the buttons in the center (they should have not made it look like a wheel) but overall not a bad experience. still, for me:
    – too big
    – large screen nice but not impressive. if bigger == better, than a future iPod with larger screen == Zune killer?
    – no 80 GB model. i needs my space.
    – needs to be able to act as portable HD so i can xfer files from work to home and back. it doesn’t.
    – Zune Marketplace. blecch. ’nuff said.

    nothing there that would make me turn from using an iPod.

  17. “ENORMOUS AWESOME COOLNESS”

    Hi, I’m Bill Gates and I approved this groovy expression.

    “Okay, now adjust your search for hard-drive-only players.
    So Microsoft has two players in the top 10. Of course, Apple has six in the top 10–including the top 5.”

    I think this shows four things:
    1. The Zune will compete with the Creative players, as predicted
    2. Ignoring the flash based player market is Zunerific (which is the opposite of terrific)
    3. It might be able to compete with Apple’s last generation (here, the 5G) and special editions (here, the U2 editions)
    4. ENORMOUS AWESOME COOLNESS was not enough to rocket the Zune to the top of the heap
    (I was going to say squirt, but that has run its course…)

    Just wait til Vista comes out though. It might even support the Zune at that point.

  18. Every variation of a current generation mainstream iPod, and one from the last generation, are now ahead of the highest-ranking Zune!

    The lowest-ranking Zune (white) is selling just a bit better than the specialist U2 iPod. That’s pretty bad for a player just one week after launch.

    Definition of Dud = Zune

  19. ChrissyOne,

    I’m almost certain those early buyers were MS employees and a few Apple-haters, out to goose the Zune ranking. But there are only so many employees, and Ballmer can only put so many in his garage, so there you have it….

  20. I think this illustrates a larger issue with Microsoft: they are out of touch with the people who use their products. It would also seem that they either can’t or won’t put the effort into developing new products and software, but simply jury-rig tired ideas, and then throw money at the fact they their products don’t excite people. It also occurs to me that Microsoft is a software company. Who would buy a hardware item from a company that has no history of producing hardware?

  21. ROTFLMAO! It’s 7:30PM here in New York and the black Zune is now down to #56. The White Zune and the “stylish” brown Zune don’t even make the top 100! Did Microsoft make these things out of lead? Even I am surprised at how fast these bricks are sinking! I can’t remember any other product tanking so fast! It does in fact parallel what I have seen in my local Target, Best Buy, and OfficeMax stores… absolutely no interest expressed in the Zune at all! If I were a Microsoft shareholder I would be pretty pissed at this latest debacle!

  22. “…out of touch with the people who use their products?”

    “…can’t or won’t put the effort into developing new products and software?”

    “…products don’t excite people?”

    You iPod lemmings just don’t get it do you? Doesn’t “Your potential. Our passion” mean anything to you people? It isn’t some hollow marketing slogan from a company that recognizes it has lost any semblance of enthusiasm and creativity it might have once had. It isn’t some morale boosting motto which reminds employees why they come to work everyday. Microsoft squirts more passion and innovation in one day than Apple could in fifty years.

    The Zune is overflowing with Microsoft’s fresh originality that Apple wishes they had. Brown. Never saw that coming. Pure genius. Now Apple is forced to muscle the industry around to gain any traction in the MP3 player market because iPods are the “me-too” MP3 players of the industry. Nobody wants that. They want Zune.

    Welcome to the Social.

  23. Hey Soon Tank…”Microsoft squirts more passion and innovation in one day than Apple could in fifty years.” “The Zune is overflowing with Microsoft’s fresh originality that Apple wishes they had.” Ba … hahahahahaha.. thanks for the laught!! ROFL!!! Keep the jokes coming.. ba hahahahah!!

  24. Just finished writing a novel about the necessary evolution of Man in 2019. Now I can turn to more humorous pursuits.

    Ballmer has suggested the current vintage of Zune is nascent, and bound to improve. Sadly, not all descendents work out. Evolution is full of half-starts, and dead-ends. The mind reels with the possibilities.

    Zune earbuds. The mantra of Microsoft ever-present.

    It’s going to be a blast to watch.

  25. Even more telling is that the old 30GB 5th gen iPod is outselling the brown Zune even though the iPod is around $75 more. (Check out the top sellers list of hard drive based mp3 players.)

    I’m not sure why anyone would buy the old iPod when they could get the 5.5 gen one for $250 though.

  26. zune tang

    You are soooo funny man! Makes me ROTFALMAO dude.

    Unless you’re serious, in which case there is a jacket with very long sleeves, straps and buckles with your name on it! ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />

  27. There’s a Zune ad in the new issue of Blender. Man, are they harping on the sharing feature. The ad includes matching iron-on T-shirt decals, one for you and one to give to a friend. Geez, shut up already about sharing. We get it. “Share and enjoy” should be the tag line. Is this Microsoft or the Sirius Cybernetics Corporation? Hold on, I answered my own question.

  28. Snigger, snigger. Zune looks like a turd. He he. Snigger. Shit is brown so is the Zune. Snigger. Zune squirts. Snigger. Squirts like diarrhea. Snigger. Snigger. IPod rulez.

    ZZZZZzzzzzzzzzzzzzzzzzzzz.

    MDN. The site that makes you want to switch.

  29. Reality Check:

    You’re a disgrace for iPod fans. An occasional turd joke about the Zune is acceptable (well to me, barely), but you’re going way too far…

    But oh right, you’re just an iPod basher being sarcastic. Still you’re a disgrace…

    MS chose brown as a color for the Zune so that it would appear as poor defenseless victims of childish jokes…

    It’s not a fashion statement at all, it’s just a marketing strategy to get people to buy the Zune on the basis that it’s a victim of senseless jokes. “Oh the poor Zune, people are so mean to it just because of its color! Let’s buy the brown one!”.

    Microsoft wants the Zune to appear as an underdog, capitalizing on pity, maybe they could put a “kick me” sticker on the back of all Zunes sold to be more effective at that.

  30. Using the much vaunted and scientific Amazon hourly sales test for product market share, the Wii console is a colossal failure at spot #27 compared to the Xbox 360 at spot #7 and PS2 at spot #17. The PS3, although available for sale doesn’t even make the list! PS3 is doomed!

    Or are thoe numbers just rubbish, You tell me..

    I’ll bet that Microsoft has as much share of the MP3 player market by Christmas as Apple has built in the PC market over 3 decades. I’ll also bet that in it’s first few weeks, more copies of Vista will be sold than Apple has made Intel Macs ever.

  31. Interesting how sentiments change in such a short time – remember Plays For Sure …?

    “Microsoft’s strength is in driving digital innovation, and our vision is to open up rich, new consumer experiences that allow people to enjoy digital content anytime, anywhere and on any device,” Bill Gates said on the 28/9/06.

    What makes me laugh is that anytime, anywhere and on any device is now – as long as it’s a ZUNE … – not even two months later.

    I bet all the PFS partners are pretty happy right about now.

  32. If you go to the reviews page for the Zune there are quite a few disgruntled customers who purchased the Zune with good expectations, saying they are returning it for one reason or another. Reasons like not being able to play their “Plays For Sure” music, being forced to buy “Blocks” of Microsoft Points to buy music, doesn’t work with Mac, unable to sync with computer… poor customers!

  33. For those that brought up the fact that the Zune lacks the ability to store files, or act as an external hard drive, it was a conscience decision by Microsoft’s design team to exclude this option to prevent virus being spread to computers and wirelessly other Zunes. They also are considering not updating it’s compatibility to Vista for the same reason.

  34. You can buy used Zune players from Amazon, a week after being launched. It didn’t take too long to dissapoint. The Zune is more efficient than some iPod ads.

    Can’t wait for the Zune phone, with ergonomic keyboard (ctrl, alt, del, 0 and 1), so you can dial and write your memos in binary format.

  35. ummm…. ipodder,

    Your sentence structure is a little off there. You seem to be saying that Americans and Republicans are two sets, when in actuality Repbublicans are a subset of Americans. Of course you may be wishing that Republicans are not Americans or something like that, but you’ll have to wait for the Democrat-ista Revolution of 2015 when 2nd term president Hillary Clinton and her Thugs in the House & Senate pass the “Republicans are no longer welcome in America” bill into law. At that point, all Republicans will storm over the border into Mexico, (shoulda built that fence they planned) and form the new country called: the Republic States of Mexi-cana. Of course after 7 years in the White House, There won’t be a sole Mexican left in the darn country to protest this move as they all moved north years ago for Hillary’s free health care, Hillary’s free income supplements for unem-immigr-dis-abled workers. And don’t forget the free Government Cheese (available in milk, soy or plankton). “Soylent Green is People!”

  36. At CircuitCity.com, the black, white, and brown Zunes are #87, #88, and #89 on the Top Sellers list. There are only 89 MP3 players available at CircuitCity.com. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  37. Think about it for a second, if you want to buy an iPod, you’re probably comfortable doing it online because you know exactly what you’re going to get, because iPods have been out for a while and any new generation is evolutionary not revolutionary.

    With a Zune, since it’s new you probably want to see one in action, to decide whether you want it or an iPod, and if you’re going to go for it, buy it there and then, meaning an online purchase isn’t that likely.

    Not that I expect Zunes to outsell iPods any time soon, just pointing out that popularity lists from online retailers are probably not the best way to measure Zune sales.

  38. The Black Zune is still the 3rd most popular 30GB MP3 player.

    So if Microsoft within a week of launch is the #2 brand in HDD MP3 players, I doubt they’ll be too disappointed about their first showing.

    Did anyone really expect the Zune to be outselling iPods?

  39. Well OK, congratulations then, the Zune is officially beating Creative. But didn’t Ballmer himself say the iPod was the target, not the also-rans??

    This just goes to prove that the Zune is doing exactly what we predicted it would all along, to cannabilize the 20% of the market that used to belong to the “Plays For Sure” crowd.

  40. “This just goes to prove that the Zune is doing exactly what we predicted it would all along, to cannabilize the 20% of the market that used to belong to the “Plays For Sure” crowd.”

    Actually you can’t draw that inference from the numbers, not until you see the relative iPod vs Zune vs Other numbers.

    For now the numbers (assuming they are even representative of the market as a whole) support three theories 1) That Zune is taking iPod market share, outselling Creative and Creative etc haven’t gone down at all 2) That Zune is taking Creative and other HDD MP3 player market share and Apple haven’t gone down at all 3) Some blend of the two.

    With a new product entering the marketplace 3) is the most likely option but more information would be needed to determine what is actually happening and just how much share each player is loosing to Microsoft.

    “didn’t Ballmer himself say the iPod was the target, not the also-rans??”

    Yes, and he also said #2 position would be just fine as a starting point.

  41. “#6 now actually. Being outsold by the 80gb iPod.”

    How is the 80GB iPod a 30GB MP3 player? 80GB MP3 players are a segment of the market in what Microsoft does not currently play, so that should be an Apple only show.

    Still the #4 30GB MP3 Player.

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