“Recently ABI Research conducted a survey where it touted that some 58% of iPod users would consider a switch to a Zune within the next 12 months. The tagline has been passed around online,” Tobias Buckell reports for BloggingStocks.
“However, looking carefully at the study’s methodology, worries about the iPod’s marketshare diminishing drastically are set aside in favor of questions about the study itself. Dig this: the number was reached by showing participants a picture of the Zune media player and then ‘other competitive media players’ and being asked if they would pick the Zune,” Buckell writes.
Buckell writes, “The specific mention of an iPod is not in the language. Tell you what, show me a picture of a Zune next to a turd and I’ll be 100% likely to indicate a Zune preference, but it doesn’t mean I’m going to buy one. We’d like to see a little more detail about the survey in question before panicking just yet.”
Full article here.
Analysts: Microsoft Zune may end up being a flop – November 08, 2006
Enderle: Microsoft’s Zune could be very successful – November 07, 2006
Survey: 58% of iPod owners planning another MP3 player purchase will consider Microsoft’s Zune – November 01, 2006