‘Mac Guy’ Justin Long out of future Apple ‘Get a Mac’ commercials; Hodgman to return for new ads

“As Apple prepares a new batch of commercials, ‘Mac guy’—aka Justin Long, of Dodgeball and Herbie: Fully Loaded semi-fame—is nowhere to be found. A rep for Long confirms that his days as an Apple pitchman are over: ‘Every ad you see Justin in is for that previous time period only,’ she tells Radar. ‘There’s no long-term deal with him.’ She adds (somewhat implausibly, perhaps), ‘Justin’s a movie star, not a commercial guy,'” Jeff Bercovici reports for Radar Online.

Bercovici reports, “Meanwhile, the campaign’s other principals, director Phil Morrison and journo-humorist John Hodgman, are both returning for another round of spots, according to sources.”

Full article here.

[Thanks to MacDailyNews Reader “Jonathan” for the heads up.]

MacDailyNews Note: Back in August, Long was quoted by Mary McNamara of The Los Angeles Times as saying, “If I had been egotistical about the movies, I have been brought back to earth. Nine out of 10 people who recognize me recognize me from the commercials.” From what we’ve read and seen from Justin, to us, he never seemed entirely comfortable with being the “Mac Guy” in Apple’s ads.

Related MacDailyNews articles:
Tech writer says Apple’s ‘Get a Mac’ commercials don’t work – October 16, 2006
USA Today Ad Track poll for Apple’s ‘Get a Mac’ campaign shows above-average consumer response – September 18, 2006
Apple debuts major Mac OS X print campaign with 14-page ‘Get a Mac’ booklet – September 07, 2006
More new Apple ‘Get a Mac’ ads – one featuring Gisele Bündchen – seen in Apple Retail Store – September 05, 2006
Critiquing Apple’s new ‘Get a Mac’ ads – August 28, 2006
Apple debuts three new ‘Get a Mac’ ads – August 27, 2006
Nearly 20 more ‘Get a Mac’ TV spots ready to roll – August 11, 2006
Apple’s ‘Get a Mac’ ads too harsh? – July 31, 2006
Apple debuts three new ‘Get a Mac’ ads (with video) – June 12, 2006
Apple: ‘Get a Mac. Say ‘Buh-Bye’ to viruses’ – June 01, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Do Apple’s new ‘Get a Mac’ ads generate animosity among the uninitiated? – May 08, 2006
Why Apple’s new ‘Get a Mac’ campaign will fail – May 04, 2006
Apple’s ‘Get a Mac’ campaign seizes the moment as Microsoft suffers Windows Vista setbacks – May 04, 2006
iTWire’s Beer: Apple’s new ‘get a Mac’ campaign misses, preaches to converted – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006


  1. Justin Long didn’t get the Mac. I saw him on Leno trying to be a moderate about the whole thing and confused a the fame that came with being an Apple spokes person. He was some what disrespectful of the product and he rivalry. Hopefully this won’t be a career decision he later regrets.

  2. You’ve got to be shitting me. He thinks he can find a better gig than this? Hope he enjoys being relegated to lame comedies like “Accepted” and “Dodgeball: A True Underdog Story.”

    Reminds me of James Gandolfini thinking he’ll ever be bigger than Tony Soprano.


  3. Two Macs:

    iMac = hot, sexy, creative, elagant woman while PC guy trys hitting on her, bumbling, trys to impress her, and never quite making it.

    Mac Pro = cool, professional, intellegent man while PC guy trys to imitate him and prove he’s as good

  4. My thought is Justin represents Mac OS 10.4 and the new guy or gal will be representing Mac OS 10.5. Hodgman represents Windows XP and will continue to represent Windows XP with his Vista service pack.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.