Enderle: Microsoft’s Zune could be very successful

“After seeing the Zune offering, no one is more surprised than I am that the majority of potential buyers intend to buy a Zune rather than an iPod in the coming weeks,” Rob Enderle writes for TechNewsWorld. (Please see: Survey: 58% of iPod owners planning another MP3 player purchase will consider Microsoft’s Zune – November 01, 2006)

MacDailyNews Take: That’s because Rob’s not smart enough to figure out that any survey can be manipulated or simply fouled up by asking the wrong questions, phrasing queries incorrectly, etc.

Enderle continues, “The ABI survey may simply go to show that those of us in the industry may not always get what the buyer wants. Often, what looks unattractive to us may be attractive to the audience targeted by a specific device.

MacDailyNews Take: Again, the dope doesn’t seem to grasp that surveys are not the Word of God. Far from it. You can make surveys say whatever you’d like. Watch:

Do you think $20 per US citizen is enough for our national parks?
• Yes
• No
• Don’t know

You’ll get plenty of answers to this question, but only a very small percentage of respondents will actually be informed enough to know if $20 per person is too little, too much, or just the right amount. Now, let’s load up the question:

Given that the federal defense budget exceeds $1800 per US resident, do you think $20 per US citizen is enough for our national parks?
• Yes
• No
• Don’t know

Imagine how the numbers would skew! See, you can make a survey say whatever you’d like. No, we don’t expect Enderle to be able to comprehend it even after our excellent and very simple exposition.

Enderle continues, “With increasing reports of iPod problems and the arrogant response to the Random Shutdown Syndrome annoying many of the Apple loyalists, maybe it isn’t surprising that folks want to switch.”

MacDailyNews Take: Yeah, “folks want to switch” to Zune because a small percentage of iPods and MacBooks had some issues that Apple is or has already addressed. And, since when is a firmware update an “arrogant response?” Rob “No Proof” Enderle just makes it up to suit whatever he’s ranting about that day. We once wrote, “Picking apart these Enderle messes sometimes makes us feel bad; it’s like taunting the retarded.” We meant it.

Enderle continues, “Of course, the survey could simply be designed to make Microsoft executives who made a bad decision look smart before the reality of actual sales sets in. Surveys that don’t require the actually spending of real dollars are relatively unreliable anyway. However, it is also true that tastes change, and while Apple’s designs may be Porsche at the core, kids are actually buying Scions, which are closer to the Zune in terms of core design elements.”

MacDailyNews Take: Okay, so Enderle actually does seem to get it that survey’s like ABI’s aren’t worth the paper they’re printed on, yet that didn’t deter him from making it central to his whole piece. Then he launches into a horrible car analogy. iPods are “Porsches?” Since when does “Porsche” dominate the automobile market as Apple dominates the portable media player market with iPod? Since when does a Porsche cost less than a Scion as iPod does vs. Zune? Enderle sometimes gets so nonsensical and illogical that he just evokes pity. And yet, certain judgement-impared outfits continue to pay him to write about and comment on tech matters.

Enderle continues, “So, the survey could be right and Zune could, in fact, be very successful, which would make for a very interesting end to a very interesting year.”

Full article here.

MacDailyNews Take: After Enderle seems to understand that surveys can be designed to report back whatever you’d like, he closes with, “So, the survey could be right and Zune could, in fact, be very successful.” His whole piece is, as usual, baseless. And, we’ve already explained why, in the Zune vs. iPod bout, Apple cannot lose and Microsoft cannot win.

Related articles:
Microsoft Zune to be US-only, no firm plans to launch anywhere else globally – November 03, 2006
Five Microsoft Zune TV commercials – November 02, 2006
JupiterResearch: Apple’s iPod will dominate for foreseeable future; Microsoft’s Zune insignificant – October 25, 2006
Ellen DeGeneres Show gives away Microsoft Zunes, studio audience goes berserk – October 23, 2006
More Microsoft Zune myths explored – October 20, 2006
Five more Microsoft Zune myths – October 18, 2006
Microsoft Zune intensifies chaos in Apple iPod+iTunes also-ran market – October 16, 2006
Newsweek Q&A: Apple CEO Steve Jobs discusses iPod’s impact, Microsoft’s Zune, and more – October 15, 2006
Microsoft’s Ballmer: Zune device not money loser, wishes Apple’s 30GB iPod was $299 instead of $249 – October 11, 2006
Microsoft’s consumer electronics track record: long string of failures – October 11, 2006
MP3.com founder: ‘Zune will be an expensive failure for Microsoft because consumers aren’t stupid’ – October 06, 2006
Microsoft fails to secure key Zune domains – October 04, 2006
Microsoft rigs Zune with tricky pricing and proprietary money schemes – October 03, 2006
Why Microsoft’s Zune won’t kill Apple’s iPod – October 03, 2006
10 Apple iPod vs. Microsoft Zune myths – October 02, 2006
Analyst: Zune could lead to ‘civil war’ between Microsoft and Windows Media partners – September 29, 2006
Thurrott on Microsoft’s Zune: ‘The makings of a disaster, what the heck are these people thinking?’ – September 29, 2006
Analyst: Microsoft Zune’s as good as dead on arrival – September 28, 2006
Microsoft sets 30GB Zune price at $249.99 – September 28, 2006
How Microsoft’s Zune can kill Apple’s iPod – September 21, 2006
Microsoft’s Zune insanity – September 21, 2006
The Microsoft Zune 1.0 dud – September 20, 2006
Microsoft’s underwhelming Zune a ‘viral DRM’ device – September 18, 2006
SanDisk teams with RealNetworks against new common foe: Microsoft Zune – September 18, 2006
Creative does Apple’s dirty work by immediately attacking Microsoft’s Zune – September 17, 2006
Motley Fool’s Jayson: Microsoft’s ‘just plain ugly’ Zune a meager offering, not an iPod killer – September 15, 2006
What’s in a name? ‘Zune’ a French-Canadian euphemism for penis or vagina – September 15, 2006
Crave at CNET: ‘Microsoft Zune, all the excitement that brown can bring’ – September 15, 2006
Microsoft’s Zune underwhelms – September 15, 2006
Enderle: Microsoft Zune ‘a design mistake’ – September 15, 2006
Microsoft hypocrisy exposed with Zune: What ever happened to ‘choice?’ – September 14, 2006
Analyst: Microsoft Zune with fake scroll wheel ‘hardly an Apple iPod killer’ – September 14, 2006
Analyst: Microsoft Zune won’t spoil Apple’s biggest iPod Christmas ever – September 14, 2006
Microsoft unveils Zune 30GB player, Zune Marketplace; declines to disclose prices – September 14, 2006
Analyst: Microsoft’s Zune an ‘underwhelming’ repackaged Toshiba Gigabeat; no threat to Apple iPod – August 30, 2006
Microsoft confirms brick-like Zune to be made by Toshiba – August 25, 2006
Microsoft Zune is chunky brick made by Toshiba – August 25, 2006
Microsoft to spend hundreds of millions, several years on Zune trying to catch Apple iPod+iTunes – July 27, 2006
Zune: Apple cannot lose. Microsoft cannot win. – July 26, 2006

More blood on Apple iTunes Store’s play button: MSN Music stops selling music downloads – November 03, 2006
More blood on Apple iTunes Store’s play button: Japan’s Oricon bows out – November 01, 2006
More blood on Apple iTunes Store’s play button: Tower Records liquidated – October 09, 2006
More blood on Apple iPod’s Click Wheel: Dell’s ‘DJ Ditty’ flash-based MP3 player is dead – August 22, 2006
More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead – June 20, 2006
More blood on Apple iPod’s Click Wheel: iRiver gives up on digital media player market – May 23, 2006
More blood on Apple iPod’s Click Wheel: Sony’s Walkman Bean is cooked – February 13, 2006
More blood on Apple iPod’s Click Wheel: Dell dumps ‘DJ’ hard-drive MP3 player line – February 04, 2006
More blood on Apple iPod’s Click Wheel: iRiver pulling out of Europe? – February 01, 2006
More blood on Apple iPod’s Click Wheel: Thomson gives up on MP3 player, CE markets – December 12, 2005
More blood on Apple iPod’s Click Wheel: BenQ withdraws from MP3 player markets – November 28, 2005
More blood on Apple iPod’s Click Wheel: Olympus halts production of portable digital music players – November 09, 2005
More blood on Apple iPod’s Click Wheel: Rio is dead – August 26, 2005
Apple’s iPod has blood on its Click Wheel: Virgin Electronics is dead – March 08, 2005
Apple’s iTunes Music Store has blood on its play button: BuyMusic.com is dead – March 28, 2004


  1. So, the zune could be successful… or it might not be. Brilliant. What a find most laughable is that a lot of these people hyping the zune up seem to think that the first version will wipe the floor with the iPod despite not being demonstrably better in any real way. What’s worse is that even if we accept for a second that the zune will be a success, you still have to accept that apple would then just have to bump up the specs of the iPod a bit, reduce the price or both and they’d pull ahead again. If they went one step further and radically improved the iPod with a proper video version of some sort then they’d pull out even further ahead. Unless the zune was this amazing wonder device (which, even at best, it is not), the iPod won’t just die out – Apple, users and many third party developers have too much invested in it.

  2. I’m a total Mac addict, but if the Zune were Mac compatible, I’d seriously consider switching… However, I’m sure that Apple will advance the iPod to include the advantages of the Zune and more.

    So, I’ll wait…but will be tempted in the meantime.

  3. This guy represent what Berners-Lee is saying about the net: it could become a dangerous tool for the dissemination of misinformation and brainwashing.

    Enderle is putting words into our mouths, who said ‘Apple loyalists are annoyed with Macbook shutdowns’.

    The guy just skews, skews and skews, well beyond breaking point.

  4. By February or March of 2007 I think we’ll be able to clearly separate opinion from fact in the Zune challenges iPod arena. I honestly don’t believe that MS will be the one to level the personal media player playing field, it will almost certainly be a brand new start up from somewhere.

    Right now no one is manufacturing a truly new and innovative product, everybody just wants to beat Apple and that’s simply not good enough. Its pretty ridiculous when you step back and look at it.

    If you want a real shot at really competing with the iPod you’re going to have to come up with something really new (as in never seen before as opposed to rehashing Apple’s ideas), really innovative, and something that oozes quality, but is still affordable.

    In short, these are skills that MS has never had – period. How could they? They’ve never had any real competition, and now that they’ve got some, they are clueless.

    If Apple comes out with a serious update to their iPod product line it will KILL the Zune. And you can go to the bank on that.

  5. Enderle is an idiot, but guys, don’t underestimate this. I don’t believe by any stretch of the imagination that MS will take over the music market, but that doesn’t mean they won’t make a dent. Zune is a piece of shit (hey, brown color – how apropo) but it will sell a lot initially. After all, they are spending zillions on marketing this electronic turd, and it will appeal to many, many idiots (like Enderle).

    But then again, it’s appeal will be short-lived, because come MacWorld (or sooner) there will be an iPod that will blow away anything the Zune has to offer. So whatever initial buzz the Zune may generate will die quickly. Wait until all the bullshit people will be putting up with with Windows Visturd and people will come running to their neighborhood Apple Retail store.

    One last thing – Enderle is the biggest F-head in the industry. He knows absolutely nothing about the business. I have been in this business 24 years, and although I am forced to work in the Windows world by the business marketplace, I can tell you beyound a shadow of a doubt Mac OS X is the finest, most elegant operatiing system in the world, and the iPod is the best MP3 player out there. Apple is continuing to innovate, and MS is continuing to copy Apple. This time around Apple will have the last laugh. Long term there will be penetration in the business world, and it is not a pipedream to think that Apple can topple MS someday. And this is spoken not by someone who is part of a so-called “Mac cult” – it’s from someone who sees it happening already.

  6. Has anyone seen the jukebox software and store that are supposed to support the Zune system? The iPod is not successfule soley on its hardware merits. iTunes and ITS blend with it for a total music/entertainment immersion. All I’ve seen so far from Zune is the hardware. Is their store open or music management software available for review?

  7. In the original study, 58% of the respondents said that they were ” somewhat likely” or “extremely likely” to choose a Zune over an iPod for their next MP3 player. It didn’t reveal what the proportions of those two groups were, so the “extremely likely” could be a tiny handful. If it was me, I’d answer “somewhat likely” if I thought “looks interesting, if it turns out to be better than an iPod I’d probably get one”. There’s the rub: it has to turn out to be better, which we won’t find out until it’s been on the market for a while. But Enderle interprets that as “intend to buy a Zune rather than an iPod.” Not proven…

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