Apple Macintosh web presence up 35% in 12 months

“The number of Macs on the web is up by almost 35% on what is was 12 months ago, according to data collected by Net Applications,” Adrian Kingsley-Hughes blogs for ZDNet.

“Switching to Intel certainly has been good for Apple – I think that maybe it prompted people to upgrade earlier than they might have done otherwise,” Kingsley-Hughes writes.

Kingsley-Hughes asks, “Maybe the idea of being able to run both Mac OS and Windows on an Mac is more of a selling point than I’d first anticipated?”

Full article with market share charts and numbers here.

Related MacDailyNews articles:
Apple’s Safari browser market share up 53-percent year-over-year, shows accelerating growth – November 01, 2006
Apple’s Mac market share surges, up 35-percent year-over-year as growth accelerates – November 01, 2006
Analyst: Apple has ‘real shot at dramatically expanding Macintosh market share’ – October 31, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Apple Q4 earnings results: $546M net profit on $4.84B revenue, sold 1.61M Macs, 8.729M iPods – October 18, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006

12 Comments

  1. “Most of the traffic is on the website “MDN”, where people discus the Mac advantage, iPods’ dominence, Windows decline, and poop”.

    This looks like more pudding that the proof is in for Mac resurgence.

  2. “Most of the traffic is on the website “MDN”, where people discus the Mac advantage, iPods’ dominence, Windows decline, and poop”.

    Yes, though MDN is barely Mac compatible, ironically. The ads often cause Safari to get really screwed up.

  3. All this survey shows is that the number of Macs in use is on the rise. It does not directly reflect market share growth in a particular quarter. Think installed base vs sales share.

    In order to acheive 5+% installed base, sales have to exceed that amount. hmmm, Mac market share during the just completed quarter were reproted variously at about 6.1%. That’s the number we have to be concerned with.

  4. Gregg Thurman – On the contrary, this is even more useful as it points to the actual installed base. The 35% rise is also on par with the percentage rise in market share.

    Let’s flashback to December/04
    DVORAK:
    “The Mac platform is essentially stagnant. That becomes obvious when you look at the declining market share numbers—not from research firms, but from the W3C, which monitors online activity. As of December 2004, the Mac share as measured by online activity is 2.7 percent (Linux is 3.1), with all the rest going to various flavors of Windows. I’m now convinced that this stems mostly from Apple’s inability to make the Mac a commodity computer by pricing it to compete with PCs made inexpensively in China and selling with razor-thin margins. Here are the reasons Apple can’t sustain its position.”

  5. “Maybe the idea of being able to run both Mac OS and Windows on an Mac is more of a selling point than I’d first anticipated?

    Not really

    It’s the Apple retail stores that are getting more people to buy Mac’s, spurned on by the iPod “halo effect”.

    Sure some Windows users will pick up a Mac to run both OS’s, as some Mac’s will be turned into Windows drones, their Mac OS X partition pernamently erased.

    I can just imagine how many school labs that were formerly Mac’s and now are Windows only, I just shudder at the thought.

    So basically it’s a bluring in the OS wars, for Apple they might sell a bit more hardware but lose the reinforcement that once a customer buys a Mac, they have to stick to Mac OS X and Mac OS X applications which when they upgrade…

    Now what could happen is these “dual OS users” start buying more and more Windows apps, because developers don’t or won’t put out a Mac OS X copy due to it’s low market share. Over time these users just come to accept Windows, even finding Vista suitable.

    Mac OS X gets the boot and the next upgrade cycle these users buy a Dell. Of coursee Apple is now competing with Dell on price for matched machines. So they know exactly what’s going on here.

    Apple also needs to match Dells customization options and beat them there as well.

  6. These numbers are:
    a) bogus
    b) interesting
    A: OK, the numbers may be correct, but the way they are identified makes them unquestionably bogus. Win’98 hasn’t had a “market share” in a couple of years. Change that to “usage share” or some similar ID and you get a better picture of the story.
    B: They are interesting in a couple of ways.
    First, the OSX numbers grew – even when the MacIntel numbers were reported separately.
    Second, this actually indicates more growth that the raw data suggests. Sure, it indicates a 35% increase in the share of visits to web sites by Macs. But that ignores the fact that the Mac share is somewhat inflated due to the longevity factor – Macs tend to have a longer useful life than other PCs. A one-year change is not measured against the two-year history of PCs but against the four-year history of Macs.

    We are achieving Critical Mass. 😀

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