Apple Macs make strong rebound on campuses

“In the beginning, there was Apple. ‘At one point, the Mac was the hot box on campus, for those of us who have gray hair,’ said Kenneth C. Green, founding director of the Campus Computing Project, which studies the role of technology in higher education,” Elizabeth Redden reports for Inside Higher Ed.

“Apple’s chief financial officer, Peter Oppenheimer, announced last week that the company is emerging from its best back-to-school quarter ever for its higher education division, with shipments of Mac portables increasing 49 percent from last year within the sector, the increase driven, Oppenheimer said, by sale of the MacBook and Apple’s successful back-to-school promotions,” Redden reports.

Redden reports, “While Dell continues to grow and remains the overwhelming powerhouse on college campuses, Apple, which rapidly lost its market share on campuses in the 1990s, is now quickly expanding its presence at colleges and universities, according to experts who track both student purchasing and institutional trends. The rise of iTunes and the iPod, Apple’s marketing coup of positioning itself as an especially hip brand, and an overall increase in laptop purchases, a sector in which Apple proves particularly strong among college-aged buyers, all contribute to the trend, said Eric Weil, managing partner of Student Monitor, a national group that tracks college students’ consumer habits.”

“A spring 2006 Student Monitor survey of 1,200 full-time four-year undergraduates at 100 campuses found Apple squarely situated as the No. 2 preference among the 19 percent of college students — equivalent to 1.1 million people nationwide — planning to purchase a computer within the next year. Among those students planning to buy a desktop, 41 percent said they planned to buy Dell and 13 percent Apple, with other companies, including Gateway, HP and eMachines, close behind Apple, with 9, 7 and 6 percent of the pie respectively,” Redden reports.

“Among those buying notebooks — which 68 percent of students who said they would buy a computer within the next year planned to purchase — Dell is still the leader, with 40 percent planning to buy Dell laptops. But Apple, with a 21 percent share, has no close competitor for second-place: HP and Sony Vaio, the next-largest players in the market, have just 6 percent of the share each,” Redden reports.

Full article here.

Related articles:
Nearly half of computers purchased at Harvard this year were Apple Macs – October 27, 2006
Analyst: Apple Mac gains market share, the reason why is significant – October 26, 2006
IDC: Apple Mac attained 5.8% of U.S. market share in Q3 06 – October 18, 2006
Gartner: Apple Mac grabbed 6.1% of U.S. market share in Q3 06 – October 18, 2006
Apple Q4 earnings results: $546M net profit on $4.84B revenue, sold 1.61M Macs, 8.729M iPods – October 18, 2006
45-percent of computers purchased at Princeton this year were Apple Macs – October 12, 2006
Gartner: Apple Mac grabbed 4.6% U.S. market share in Q2 06 – July 19, 2006
IDC: Apple Mac attained 4.8% U.S. market share in Q2 06 – July 19, 2006

20 Comments

  1. To; David Gaby

    I’ve been a professor for 20 years at a univ of 15000 students, so the answer to your question is obvious to me. It’s because the administrators have zero understanding of computer technology and buy the smokescreen ideas put forth by IT like:
    – it’s cheaper to only support one platform (translation: we’re not smart enough to learn two systems)
    – I’m the expert, I know better than you what you need (translation: my hubris is bigger than yours)

    It’s merely simple incompetence at both the IT and upper Admin levels in Academia. And don’t look for it to change anytime soon…

    Magic Word: “built” as in, a foundation built on misinformation and prejudice.

  2. BackSliding:

    Get a copy of Windows, install it on the MacBook, and wala, you’re running the speciific Windows software your son needs.

    As for price, I’m willing to get that between viruses and trojans, and the actual life of the computer, in the long run you won’t be saving with the Dell.

  3. That is the wrong take. It is not Dell that is coming with anything. Dell is just a cheap componen assembler. It is the hardware. What you mean is that Sci-Word and S-Plus runs on Windows. Apple does windows too, and even better than a Dell. Those are no more reasons not to get a Mac. Just install Windows for those few applications that do not have a native OS X version and then use the Mac on OS X for ALL THE REST.

    Dell, HP, Compaq, etc. They do offer nothing. They are just the hardware. Apple DOES OFFER something in that it covers both hw and sw. What runs only on Windows can be run on any computer booting in Windows and that includes all new Macs.

  4. To: C.Danvers

    I agree. I have several friends in Grad School who tell me “I really wanted a MAC, but I was able to get a DELL laptop for $700.” Even though, technically, comparably equipped Macs are less expensive then some Dell, HP, and Sony products, the price of entry for a Mac Laptop is still nearly $1100. The price of entry for reasonably equipped Mac Desktop is still $700 (Basic Mac Mini plus display). Compare this to Dell and HP – $599 laptops and $300 desktops, and it becomes a no-brainer to poor college students and people on a budget in general.

    Apple needs at least a $399 mini and a $699 laptop. This would greatly increase the the Mac’s market share and the company’s stock price… but I won’t hold my breath for it.

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