Hip music blog Pitchfork rebuffs Microsoft’s attempt to push Zune

“In a bid to out-cool Apple, Microsoft approached the ultra-snarky Pitchfork blog (http://www.pitchforkmedia.com/) about supplying content to its Zune digital music player – but was rebuffed by the music hipster haven,” Peter Lauria reports for The New York Post.

“The talks with Pitchfork – a blog that has arguably supplanted Rolling Stone and Blender as the go-to place to learn about new music – were aimed at both giving Microsoft some indie credibility and taking advantage of the Zune’s wi-fi capabilities by allowing users to zap reviews and other site content to each other, sources said,” Lauria reports. “Unfortunately for Microsoft, Pitchfork didn’t bite.”

Full article here.
Looks like Microsoft will have to focus even harder on their extensive and ridiculous astroturfing effort to push Zune upon the ignorant.

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22 Comments

  1. I’ve been seeing Zune banner ads at the top of Pitchfork for the past few weeks, though. They’re still on there today, so they aren’t totally opposed to taking Microsuck’s money, I guess.

  2. pitchfork? Here is what they said about Radiohead’s “Kid A”:

    The experience and emotions tied to listening to Kid A are like witnessing the stillborn birth of a child while simultaneously having the opportunity to see her play in the afterlife on Imax.

    draw your own conclusions about their über-hip status …

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