“Apple will begin creating its own content, commissioning original programming by acting as a label and studio,” Daniel Eran writes for RoughlyDrafted. “Think I’m exaggerating or speculating beyond reason?”
Consider the following facts about:
• the music business
• the movie business
• the TV business
“…where things are headed, and how Apple is involved,” Eran writes. “For each, I’ll show why Apple’s involvement is far more significant than the mainstream media seems to understand… A lot of signs are pointing away from existing models of ad supported TV and big budget movies, and toward paid content produced directly for viewers. After building a differentiated source of on-demand, alternative content, is it even a surprise that Apple will soon start commissioning its own original content, and continue to expand its efforts to provide an audience to other sources of original content?”
Full article here.
[Thanks to MacDailyNews Reader “Macaday” for the heads up.]