“On Wednesday, October 18, 2006 at 2pm PT / 5pm ET, Apple Computer will announce its Q4 (fourth quarter) 2006 and Fiscal Year 2006 earnings. The company will also conduct a Conference Call with analysts. This post is a preview into the earning report as prior quarter reports and events of 2006 are analyzed. The focus of this post is Mac unit sales,” Switch To A Mac reports.
“Q4 2006 will mark the eight straight quarter of at least 1 million Mac unit sales dating back to Q1 2005,” Switch To A Mac writes. “For an understanding of Apple’s earning report, we need to review how Apple’s fiscal quarters are divided.”
Apple does not use a calendar year for it’s fiscal year rather, Apple’s fiscal year runs as follows:
• First Quarter (Q1) – October, November, December
• Second Quarter (Q2) – January, Febuary, March
• Third Quarter (Q3) – April, May, June
• Fourth Quarter (Q4) – July, August, September
“I expect Mac unit sales to trump analyst and Wall Street expectations. Taking the above discussion and my previous analysis of Apple market share increases into consideration, I conclude that Apple at least maintained a 16 percent increase in Mac unit sales between the fourth and third quarters. I fully expect that Apple most likely saw somewhere close to a 20 percent increase in Mac unit sales as the Mac is rapidly becoming a popular and viable choice for today’s computer buyer. As a result, I expect that Apple would have shipped close to if not 1 million portables, and upwards of 640,000 desktops equating to a total of 1.64 million Macs during the fourth quarter,” Switch To A Mac writes.
Full article, with much more, including charts, here.
Related MacDailyNews articles:
Investrend expects Apple to report earnings of $6.72 billion – October 10, 2006
Analyst predicts Apple to sell 1.4 million Macs this quarter – October 09, 2006
Apple to announce Q4 earnings October 18th – October 03, 2006