Coca-Cola and Apple team up for new music site

“Coca-Cola and Apple have announced details of a unique music partnership, which sees Coca-Cola working with the world’s leading online music store, iTunes to launch an innovative music site that provides an exciting new platform for up and coming bands to be discovered,” Shawn Lunn reports for IrishDev.

Lunn reports, “Next Monday, the Irish section of goes live and from this date, unsigned Irish bands can upload their music, affording them a virtual ‘live’ stage to showcase their talent and potentially be discovered by key players in the music industry.”

Lunn reports, “Speaking about the partnership, Gavin O’Doherty, Senior Brand Manager Coca-Cola said, ‘…This is the next step for Coke in music, and what better way to make that step, than a partnership with iconic music brand, iTunes. Together, we are creating a music site that promotes grassroots talent by providing a new forum for unsigned bands to profile their music and ultimately, a great place for music fans to download great music. We look forward to the many developments expected in coming months which will excite bands and music fans alike.'”

Full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]
The elimination of the middlemen begins?

Related articles:
Coca-Cola to give away over 70 million Apple iTunes tracks in Europe – August 02, 2006
Coca-Cola joins forces with Apple in substantial iTunes promotion – June 27, 2006
More blood on Apple iTunes Music Store’s play button: MyCokeMusic is dead – June 20, 2006


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