Fortune: Apple intends to dominate movie downloads, and the studios better cooperate

“Why is notoriously secretive Apple giving sneak peaks at its new movie gadget? Fortune’s Peter Lewis says the company may be trying to show Hollywood that it intends to dominate movie downloads — and the studios better cooperate,” Peter Lewis writes for Fortune.

“Steve Jobs and company are now taking on a new frontier: movie downloading. At a media event earlier this month, Jobs unveiled iTunes 7.0, which features the Apple iTunes Movie Store and other upgrades to the omnipotent software,” Lewis writes. “At the same time, Apple gave a sneak peek at a new gadget code-named iTV, which will go on sale next spring for $299. Assuming it works as advertised, the iTV box will be the missing link between the Mac and the TV, allowing movies downloaded from iTunes to be streamed wirelessly from the PC or Mac to the big-screen TV in the other room.”

“Why did Apple, notoriously secret about future product plans, show off the iTV prototype months ahead of availability? My guess is that it was a warning shot across Hollywood’s bow. Apple was demonstrating that it does movie downloads better than anyone else at this point, and that it will only get better. The message: Apple intends to dominate movie downloads just as it now dominates music and TV shows,” Lewis writes. “Jobs will hold firm on pricing, and now he has evidence from Disney that there is demand, and that legal downloads can add to studio revenues. The studios can see the allure of iTunes today compared to disasters like’s (Charts) Unbox or MovieLink, and extrapolate that iTunes will become even more popular when Apple releases new video iPods and the iTV set-top box. So, Apple is saying, resistance is futile. Assimilation is inevitable.”

Full article here.

Related articles:
Intel’s Conroe-L the brains behind Apple’s iTV? – September 22, 2006
Cringely: Apple’s iTV strategy is iChat on steroids – September 22, 2006
The Motley Fool examines Apple’s iTV victims – September 22, 2006
Disney CEO Iger: Apple’s ‘iTV’ has ‘small hard drive on it’ – September 19, 2006
Disney sells 125,000 movie downloads via Apple’s iTunes Store in first week – September 19, 2006
The most exciting feature of Apple’s ‘iTV’ may be its USB port – September 15, 2006
Cringely: How Apple plans to own your living room – September 15, 2006
LA Times: With iTV+iTunes Movies, Steve Jobs stumbles over the last 100 feet – September 14, 2006
BusinessWeek: If anyone can make bridge the great divide, Apple can with ‘iTV’ – September 14, 2006
The Beeb asks: Would you buy the Apple iTV? – September 14, 2006
Three markets that are different today after Apple’s ‘It’s Showtime’ event – September 13, 2006
Cramer: Apple’s ‘iTV’ all about ease-of-use; Apple shares are going higher – September 13, 2006
Apple + Living Room = Logical Marriage + Boon for Stockholders – September 13, 2006
The Register: Apple event more like ‘No Show’ than ‘Showtime’ – September 13, 2006
The Telegraph: Steve Jobs’ genius making people desire gadgets for which they have absolutely no use – September 13, 2006
The Guardian: Steve Jobs needs ‘a charisma download, Apple risks being left behind’ – September 13, 2006
Mark Cuban: Things that are special about Apple’s announcements – September 13, 2006
Apple’s ‘iTV’ strategy – September 13, 2006
How will Apple’s ‘iTV’ work? – September 13, 2006
Apple eyes living room market with device codenamed ‘iTV’ – September 12, 2006
Analyst: Apple ‘s iTunes+iPod+iTV model ‘the gold standard for the digital home of the future’ – September 12, 2006
Analyst: Apple ‘s iTunes+iPod+iTV ‘will be hard for other players to match’ – September 12, 2006
Apple gives sneak peek of ‘iTV’ set-top box to debut Q1 2007 (with images) – September 12, 2006
Apple’s QuickTime stream of Steve Jobs special event now live – September 12, 2006
NFL and Apple team up to offer 2006 NFL game highlights via iTunes Store – September 12, 2006
Apple debuts iTunes 7 – September 12, 2006


  1. This is about Pop-Under ads on the MDN site:

    I’d never experienced a MDN pop-under add on my Mac until just today at work. I was shocked. At home I check MDN multiple times on my Mac each evening and on weekends and I’ve never seen an ad before…

    Looking at my behavior at home I think that maybe I’ve figured out the difference…

    I have a Mac group on the Safari bookmarks bar. When I control-click the group the entire series of tabs (including googlefinance, thinksecret, mdn and a few others) all open at once, each in a different tab, and I NEVER get an ad.

    Could there be something about opening this site into a tab that circumvents the pop-under? Let’s figure this out so we can beat it. Manipulative marketing maddens me.

  2. So you’re tyelling me that it’s a bad thing to offer movies online? This article makes it sound like Apple is stealing something! People please, it’s a vehicle to make themselves droves of money. You oly “have to do it” because it makes too much sense not to you dumb some of a bitch. i can’t take this any longer, this ” Apple is evil because it’s trying to corner every digital market on the planet”idea. Make a better system and you will too. But you can’t cuz you suck. Live with it, and open your pockets the apple way and watch the money fall in assholes… Geesh!

    on a side note, I downloaded a movie and the quality wasn’t very good on my apple 20″ I still rip my own ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> but 250,000 downloads can’t be wrong!

  3. I love seeing Apple have so much clout. 5 years ago no one would have imagined Apple to be in this type of position.

    Many people will argue that Apple having too much control is a bad thing, because of the misconception that Apple will charge an uber high price for its products. I say bollocks.
    Apple having control of this means a product that works well and is usable by everyone, not some hacked up PC-like solution that leaves people wondering what they spent their money on.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.