“Frequently when you see Apple ads they focus on nothing but the machine’s design. While the Apple is certainly a striking machine, people do actually have to use these machines. The two most common worries potential switchers who don’t use Apples worry about are price and the OS’s ability to do modern things, and all too often neither of which is addressed in the usual TV spot or magazine ad. As an Apple investor and user, it’s always good to see an ad that points out that yes, you can actually check your email and browse the web and do spreadsheets on an Apple. Due to an almost decade long period of relative incompatibility and decreasing market share, many people have some very odd core beliefs about the capabilities of Apple machines,” Tobias Buckell reports for Blogging Stocks.
“Now there is a sign that Apple is moving to correct some of this a bit more firmly. MacDailyNews points out that the September 8th issue of Entertainment Weekly will feature a fourteen page pull out booklet that directly addresses some of these concerns as well as actually shows potential buyers what the operating system looks like,” Buckell reports.
Buckell reports, “The operating system that runs the Apple [Mac] is truly a more interesting feature than how the machines look, and Apple needs to highlight it more. Actually showing people the OS that people will be using on a daily basis if they get a machine and not just talking about it is more important, don’t you think?”
Full article here.
Apple finally showing Mac OS X to the world: better late than never.
Apple debuts major Mac OS X print campaign with 14-page ‘Get a Mac’ booklet – September 07, 2006
Analyst: Windows Vista may still impress many consumers because they have not seen Apple’s Mac OS X – January 05, 2006
Why in Jobs’ name doesn’t Apple advertise the Macintosh? – October 27, 2005
More would switch from Windows to Mac if Apple advertised more effectively – September 04, 2005
Forrester analysts: Apple should advertise Mac OS X Tiger on television and in movie theaters – April 29, 2005
Mac fans line up for new operating system as passberby asks ‘what is a tiger?’ – April 29, 2005
Apple posts QuickTime movies of Mac OS X Tiger features in action – April 13, 2005
Why doesn’t Apple advertise Mac OS X on TV? – April 12, 2005
Why doesn’t Apple show its patented Mac OS X ‘Genie Effect’ in TV ads? – October 07, 2004
Top Ten things Apple needs to show the world about Macintosh – July 30, 2003