Greenpeace ‘Guide to Greener Electronics’ report called ‘misleading and incompetent’

Apple Store“Greenpeace recently released their ‘Guide to Greener Electronics,’ rating fourteen consumer electronics vendors. Following in the same tradition as the Silicon Valley Toxics Coalition, Greenpeace issued a press release that specifically called attention to Apple and assigned the company a failing grade,” Daniel Eran writes for RoughlyDrafted.

“While the Greenpeace report attempted to rank vendors based upon useful and practical criteria, the actual scorecard and the methods used to collect information for their report were sloppy and incompetent. This should come as no surprise to anyone aware of Greenpeace activities,” Eran writes.

“The report’s ranking criteria, available online, suggest that Greenpeace was reporting more on each vendor’s web marketing savvy than their actual environmental record,” Eran writes. “Criteria included points for companies that had advertised a chemical policy and had published ‘policies’ and ‘timelines’ for phasing out the use of specific chemicals. Other points were awarded based on companies’ own reports of the amounts of e-waste they collected and recycled, and their advertised takeback policies.”

Eran writes, “Across the nine items, the report ranked each company either bad, partially bad, partially good, or good. The criteria report doesn’t explain how ‘partially good’ compares to ‘partially bad,’ but it is obvious that the ranking puts far more weight upon what companies publicly say rather than what they actually do. It is also clear that Greenpeace intended the report more as an attention getting stunt than a serious rating of corporations’ actual responsibility.”

“It’s the low end consumer market that commonly ends up dumping their old electronic equipment improperly. The machines on the low end of the market are also the most toxic, due to their reliance on cheap CRT displays to hit a low price point,” Eran writes. “The vast majority of cheap PCs are pumped out by Dell and HP, supposedly the two ‘greenest’ companies, according to the worthless Greenpeace report.”

Eran writes, “Not only did Greenpeace fail to understand the real issues involved, but their data came primarily from manufacturers’ websites rather than real research or third party auditing.”

“Greenpeace is more interested in putting themselves in a lot of headlines, rather than in presenting real information on the state of the tech industry’s environmental record, or in calling attention to the responsibility of consumers to make smart decisions that might actually have some impact on environmental issues,” Eran writes. “By shamelessly acting as another Apple parasite, Greenpeace not only distracts attention away from the smoke and mirrors deception of cheap, disposable PC makers’ supposedly green efforts to profit on environmentalism, but also besmirches Apple’s reputation and ignores their real actions taken to prevent toxic trash from ever needing any recycling.”

Full article here.

Related article:
Greenpeace criticizes Apple over toxic waste – August 29, 2006


  1. What? A radical left-wing environmental group has lied, has misconstrued and misrepresented the “facts”. What’s their excuse, “Al Gore made me do it?” I guess that if this is true this ruins the credibility of Greenpeace. Now, will left-wingers castigate and criticize Greenpeace for willful misconduct or will we see a tearful group hug with chanting to restore Greenpeace’s self esteem.

  2. What? A radical any-wing group has lied, has misconstrued and misrepresented the “facts”?

    Yeah of course if this is true Greenpeace should have to face some liability I think. I’ve never been a fan of Greenpeace, and HOLY SHIT I’m A LIBERAL! Any radical group on ANY side of any fence will always misrepresent because of their emotional involvement. And they will always do more harm to the cause than good, but they’ll never realize it. It’s not a “left wing” thing, it happens with any group on almost any issue. You don’t have to look any further than the Fundy Christians to understand that.

  3. An activist group releasing a sloppy biased report? Where’s the news in that? If Greenpeace released a well researched unbiased report, that would be real news. Any activist group, whether left or right, will bias reports to fit their agenda. The conclusion is pre-determined and the only methodology is how to make the facts fit the conclusion. That is why they are called “activists”.

  4. C’mon, G-Spank, say it. Say that if Greenpeace is found guilty of falsifying or misrepresenting data that Greenpeace is discredited, has deceived the public, and has conspired to propagandize. Say that everyone needs to objectively examine the facts before believing everything told them or acting irrationally. Be bold, don’t let bewilderment and confusion restrain your inner emotions and righteous indignation. Tell us, without equivocation or vacillation, what you would say if Greenpeace has deliberately lied. C’mon, G-Spank, say it.

    Or will you prudently repress your inclination to make any assumptions or say anything untoward? Will you demurely give Greenpeace the benefit of the doubt and argue against a misguided rush to judgment? That’s OK, I understand. I’m not asking you to pass sentence. Hypothetically, just say now what you would say later if Greenpeace were found guilty of deception. You can do that, right? But will you, G-Spank, will you?

  5. If Greenpeace is found guilty of falsifying or misrepresenting data that Greenpeace is discredited, has deceived the public, and has conspired to propagandize.

    Everyone needs to objectively examine the facts (to the best of their ability) before believing everything told them or acting irrationally.

  6. If you’re talking zealots and misleading, incorrect information look at the source of the criticism…RoughlyDrafted boy is so biased it hurts. The guy will defend Apple no matter what the evidence may suggest.

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