“Apple is already gearing up for a major marketing campaign for the holidays, and if they’re able to ramp up demand, and then deliver the system when they say it will be delivered, it could trump Microsoft in a way that Apple’s CEO Steve Jobs would crow about for years,” Elizabeth Millard reports for NewsFactor.
Millard reports, “Before Apple’s recent announcement that it would be releasing OS X 10.5, called Leopard, it appeared that Apple would be drawing mainly on its streamlined OS interface to try and best Microsoft, along with emphasis on its switch to Intel. But the recent news that it would be building robust features into Leopard puts the fresh system directly in competition with Vista, changing the rules of engagement.”
“As Microsoft began its campaign to ease users into thinking about Vista, it seemed that Apple’s only answer would be to point out that it now runs on Intel chip, and emphasize the ability to toggle between Windows and Mac systems thanks to new software,” Millard reports. “But beyond Boot Camp, it turns out, Apple intends to intensify its chances of winning Windows users, and wasn’t about to rest on the laurels of Boot Camp. With the new OS X 10.5 version, planned for shipping in spring 2007, users will be able to tap into new backup and recovery technology, introduce virtual desktops, and have more powerful iChat functions.”
“Another potential advantage for Apple has nothing to do with Leopard’s features, and actually doesn’t depend on anything the company can do internally with development: it’s the ability of Microsoft to release Vista on time and address potential bugs in its beta versions,” Millard reports. “In other words, Apple seems to be fighting Redmond on two fronts, countering Microsoft with its OS features as well as slamming the company through marketing efforts and general commentary.”
“Jobs also noted that some of the features of Leopard would be kept under wraps, not just because Apple is notoriously secretive with its upcoming releases, but because the company didn’t want Microsoft to ‘start their photocopiers,'” Millard reports.
“Although Leopard might present a challenge to Microsoft — and likely inspire some zesty new Mac v. Windows ads — some analysts note that it won’t exactly become an Apple-driven world anytime soon,” Millard reports. “Windows still commands a sizeable chunk of the OS market, with most estimates putting it around 95 percent. Since it’s used in so much of the corporate world, it’s not likely that IT departments will skip Vista and turn instead to replacing desktops and servers with Apple’s lineup. Where companies go, consumers do tend to follow, since many people find it useful to have the same type of system at home as they do at the office, making for easy file transfers and telecommuting.”
MacDailyNews Take: Apple Mac can run Windows, so what’s the problem? Answer: there is none. People, especially those who shop based mainly on sticker price, can quickly understand that only Apple’s Mac offers a “twofer” – run Windows if you need it and also get the superior Mac OS X, iLife, etc. for the price of one computer.
Millard continues, “In other words, most of the world will still buy Windows, no matter what bugs the first version of Vista might have, and although there could be some converts, it’s still more cult than religion.”
MacDailyNews Take: Illogical. Apple Macs can run Windows and Mac OS X. Nobody else can do so. Apple’s strategy is to first embrace then extinguish. Enough people will do so to create a marked change. And nobody makes a better Mac advocate than a recent Windows to Mac switcher. These people will tell their friends. Apple’s Mac platform has the capacity to grow faster and take more share from Windows than most people think. Some people are going to be very surprised.
Millard continues, “Some might counter with the fact that Boot Camp will make that issue irrelevant, but others believe that the limitations with running Windows on a Mac — most notably, in having to buy a full Windows license — will create limitations.”
MacDailyNews Take: Buy an Apple Mac and, for the price of a boxed copy of Windows, get two computers or buy a Dell, HP or anything else and be stuck with just Windows. That’s the proposition. We think even Joe and Jane Wal-Mart Shopper will be able to easily grasp that one – if Apple can get the message out effectively.
Millard continues, “But just because it won’t become standard equipment in the corporate world in the near future doesn’t mean that Apple can’t increase its popularity — after all, to belabor the analogy, some groups once called cults really did become full-blown religions… If Vista continues to be delayed, and can’t meet its January target, it could greatly benefit Leopard, especially if Apple is able to get the OS shipping earlier than expected.”
Full article here.
[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]
MacDailyNews Take: From everything we’ve seen, Apple’s Mac OS X 10.4 Tiger – released April 2005 – is itself quite superior to Microsoft’s Windows Vista. Apple’s Mac OS X 10.5 Leopard will only increase the superiority gap over Windows Vista which looks like nothing more than a warmed over Windows XP. Another Microsoft pig adorned with lipstick is not much to which Windows sufferers can look forward or get excited about. Change is coming.
Related MacDailyNews articles:
Gartner: Microsoft’s Vista will be the last of its kind – August 26, 2006
Microsoft develops new consumer product: selling vaporware for the holidays – August 22, 2006
Development approaches of Mac OS X Leopard vs. Windows Vista yield very different results – August 15, 2006
Apple’s Mac OS X Leopard is 64-bit done right, unlike Microsoft’s Windows Vista kludge – August 14, 2006
Microsoft Windows Vista: If you can’t innovate… try to impersonate Apple’s Mac OS X – August 10, 2006
InfoWorld: With Mac OS X Leopard, Apple aims to ruin Vista’s chance of gaining early traction – August 09, 2006
Big race? Which will ship first, Microsoft’s Windows Vista or Apple’s Mac OS X Leopard? – August 09, 2006
Analyst: Apple’s new Mac OS X Leopard sets new bar, leaves Microsoft’s Vista in the dust – August 08, 2006
Gartner analyst: It’s a ‘distinct possibility’ that Mac OS X Leopard will ship before Windows Vista – August 07, 2006
Apple WWDC banner: ‘Mac OS X Leopard. Introducing Vista 2.0’ – August 07, 2006
Ballmer analyzes Microsoft’s One Big Mistake, Vista… er, ‘One Big’ Vista Mistake – August 02, 2006
Leopard attack on Vista: Apple taunts Microsoft with much faster operating system launches – July 05, 2006
What Microsoft has chopped from Windows Vista, and when – June 27, 2006
Microsoft botches another copy job: Windows Vista Flip3D vs. Apple Mac OS X Exposé – June 26, 2006
Windows Vista rips-off Mac OS X at great hardware cost (and Apple gains in the end) – June 13, 2006
Computerworld: Microsoft Windows Vista a distant second-best to Apple Mac OS X – June 02, 2006
Windows Vista to be Microsoft’s last operating system? – April 21, 2006
Thurrott: Microsoft collapsing under its own weight, Gates has driven Windows Vista into the ground – April 20, 2006
Thurrott: Microsoft going to get eaten alive over Windows Vista’s resemblance to Apple’s Mac OS X – March 09, 2006
NY Times’ Pogue on Gates’ CES demo: Most of Vista features unadulterated ripoffs from Apple Mac OS X – January 05, 2006
Analyst: Windows Vista may still impress many consumers because they have not seen Apple’s Mac OS X – January 05, 2006
Gartner: Ignore Microsoft Windows Vista until 2008 (why not just get Apple Mac OS X Tiger today?) – November 12, 2005
Microsoft’s Windows Vista strives to deliver what Apple’s Mac OS X already offers – October 10, 2005
Thurrott: many of Windows Vista’s upcoming features appeared first in Apple’s Mac OS X – September 26, 2005
Microsoft’s Ballmer: It’s true, some of Windows Vista’s features are ‘kissing cousins’ to Mac OS X – September 18, 2005
Windows tech writer Thurrott: ‘In many ways, Mac OS X Tiger is simply better than Windows’ – May 07, 2005
Thurrott: Longhorn demos ‘unimpressive, fall short of graphical excellence found today in Mac OS X’ – April 26, 2005
eWEEK Editor Coursey: Longhorn so far ‘looks shockingly like a Macintosh’ – April 25, 2005
Due in late 2006, many of Windows Longhorn’s features have been in Mac OS X since 2001 – April 25, 2005
Microsoft’s new mantra: ‘It Just Works’ ripped straight from Apple’s ‘Switch’ campaign – April 22, 2005
Apple CEO Steve Jobs on Microsoft’s Longhorn: ‘They are shamelessly copying us’ – April 21, 2005
Microsoft’s Windows Longhorn will bear more than just a passing resemblance to Apple’s Mac OS X – April 15, 2005
Steve Jobs: Microsoft copied original Apple Mac with Windows 95, now they’re copying us again – February 08, 2005
The Age: ‘Apple’s Mac OS X at least a generation ahead of Windows XP, iMac G5 clearly the best’ – December 15, 2004
Silicon Valley: Apple CEO Steve Jobs previews ‘Longhorn’ – June 29, 2004
Apple CEO Steve Jobs: Mac OS X Tiger ‘is going to drive the copycats crazy – June 28, 2004
PC Magazine: Microsoft ‘Longhorn’ preview shows ‘an Apple look’ – May 06, 2004
Windows ‘Longhorn’ to add translucent windows that ripple and shrink by 2005 – May 19, 2003
Apple leads; Wintel follows as usual – November 11, 2002
Hey Hello,
Build your own PC. Have fun. I did that for a long time too. Ran Linux on it because I couldn’t stand Windows. But then I got tired of the time to figure out the best motherboard and CPU combo. My time is worth a lot of money to me. So I switched to Apple. I KNEW the PowerMac I ordered was top notch quality hardware. I KNOW that the Mac Pro I order will be the same.
I also know the PC’s I built were not inexpensive. If you use quality parts, a Dell is a far cheaper purchase than building your own PC.
And if you are a CS student and a fan of Microsoft XP and Vista, I feel sorry for the future of CS. You would be one of the few CS students I’ve heard of that wasn’t running Linux.
I think vista should be called “Visla”- no offence to the breed, but lets face facts micro$uck has nothing but a dog..
MDN, you need to relax and get a grip.
While a MacIntel is the only system a non-hacker can get to run both Windows and OS X, the Linux folk have been able to run both Linux and Windows – either simultaneously as with Parallels, or sequentially as with Boot Camp – for over a year now. While you may think that OS X is far superior to anything Linux has to offer – and I might agree – the Linux folk could certainly argue the case and – in some cases – be right.
Lower the angst level a bit, OK? Try some decaf, or cut your sugar intake, or lower the volume on your music box. “Strident” is a word usually associated with losers and wanna-bees, and we of the Mac persuasion are neither.
For the greater glorification of your god and so you will reap huge rewards in heaven, shove it where the sun don’t shine.
Buy a used Mac. Gadzooks, a 350 G3 can run Tiger. Probably cost 89 cents.
Hi all,
In response to Sputnik and others. Have you ever tried any iteration of OS X? A*N*Y?!? The original OS X released, what, five years ago is faster, sleeker, and easier to use then XP! I tried XP the other day, it was positively pathetic! I felt like I was using some OS from the stone-age, no exaggeration. Sorry, but microsoft has really pulled the wool over the eyes of some of its users.
Mark
HL Mencken:
“No one in this world, so far as I know … has ever lost money by underestimating the intelligence of the great masses of the plain people.”
RE: “Apple PC’s are not capable of meeting the rigorous standards need to exist in an enterprise environment”
I am a one month MAC convert, made the switch with the new intel machine (Imac 20″) and run XP in Parallels (need for work data base) .
just realized, XP hasn’t crashed once on my Imac in a month (daily experiance on my old pent 4 2.66 1meg HP)
” Window converts the best sale people”
Should have seen the face on my boss when I clicked on full screen for “Parallels” and the whole screen swiveled into a XP screen.
He has ordered an Imac for himself and 5 Mac minis to replace some older PC towers, if all goes well, that will be the route we take for conversion.
On top of that, our Data Base company is working on a WEB based APP, so we wont need windows.
We have seen the light!!
mike
Can Leopard counter Vista in terms of creativity? Well, duh!!! OS X is way far ahead in general.
Can Leopard counter in terms of sales? Um.. no. Windows is way far ahead in general.
That’s just the way it is.
“Apple Mac can run Windows, so what’s the problem? Answer: there is none.”
Actually, I was so surprised to know that when I’ve talked to a lot of people about this and they don’t mind OS X, they just don’t want to learn a new operating system.
Plus, Macs are at least $200 more than, say, an HP. On top of that, a person will have to purchase a NEW copy (or upgrade) of Vista. A sticker price like that isn’t very appealing to the average user. (We are not the average user, so it sounds fine to us. But, you ask someone like my mom or little brother that and they’ll say, “No thanks.”) So, there’s the problem.
Q: Adobe gives a discount to Corel users who switch to Illustrator, so why don’t Apple do the same with switchers? It’d be enticing!