Apple faces MacBook supply issues due to overwhelming demand

“Apple Computer is once again facing a problem that it has become all too familiar with — not enough supply of its most popular products to meet growing demand,” Katie Marsal reports for AppleInsider.

“In particular, the Cupertino, Calif.-based company this month is reportedly struggling to fill orders for its consumer-oriented MacBook notebooks, which are arguably its most popular new product of the year,” Marsal reports.

Marsal reports, “Many customers who were expecting to receive previously-placed orders for Intel notebooks by this week got something else instead — an apology letter from Apple stating that it would be unable to fill orders within the timeframe it had promised.”

“In an attempt to form a long-term solution to its notebook supply difficulties, the Mac maker has been scouring the far east for a third manufacturing partner to compliment current partners, Asustek and Quanta. With insiders believing Apple holds the potential to sell upwards of 1 million notebook systems during its December holiday quarter, the company will surely need the added help,” marsal reports.

More in the full article here.

Related MacDailyNews articles:
Apple seeks third MacBook manufacturer – August 17, 2006
‘Fantastic quarter’ helps Apple double share of U.S. retail notebook market to 12% – July 19, 2006
AP: Apple’s MacBook should give makers of Windows-only notebooks nightmares – July 07, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006

40 Comments

  1. In Berlin there’s, on average, a wait of 5 days quoted for delivery.
    I checked with 4 suppliers including the Apple Store.

    They’re selling very well, and I think in October we’ll be hearing about the best Apple quarter ever – by far.

  2. “They’re selling very well, and I think in October we’ll be hearing about the best Apple quarter ever – by far.”

    I second that opinion, especially if you factor in the demand on Mac Pro towers that Apple should have. How many buyers have been waiting on the sidelines for the past 6 months waiting for them?

  3. Time to buy more Apple stock…
    The market has not yet fully priced in the Mac market share gains that we’re going to see over the next 6-12 months. If that happens, and they have a hot new consumer product in the music/media arena, we’re talking $100/share easy.

  4. Too many customers? I know a lot of mp3 player makers who WISHED they had that problem!

    Back to MacBooks – Apple, make the black MacBook the same price as the white one, quietly make the edge of the MacBook (the edge next to the trackpad where your wrist rest) not so sharp, and don’t get caught with your pants down this holiday season. (Okay, your working on that last one)

  5. The best thing to do is wait for the updated model. You’ll be kicking yourself if you buy a machine and the new model comes out, faster and with extra features, the next week.

    That’s why I’m still eeking whatever use I can out of my main machine. Sure, I know the Z80 processer the newer machines have has a few extra features, but the 8080 still has a lot of life in it I’m gonna stick it out.

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