Tom Krazit reports for CNET News in an article headlined, “PC users can’t get no satisfaction,” seemingly to obscure the real fact that Apple Computer led the pack among computer individual vendors with a rating of 83. Obviously, Apple Mac users can get satisfaction.
“A study released Tuesday by the University of Michigan shows that overall satisfaction increased by 4.1 percent on Michigan’s American Customer Satisfaction Index to a rating of 77, the highest achieved by the industry since 1994. But customers still rate PCs lower than several other consumer product categories, including cars and appliances,” Krazit reports.
Krazit reports, “Apple Computer led the pack among computer individual vendors with a rating of 83, a 2.5 percent improvement over last year’s score. Dell, under siege all year for its customer service problems, rebounded from 2005, improving its score by 5.4 percent to 78… The ACSI measured consumer opinion during the second quarter, when Dell was just starting to roll out new programs designed to improve its support, and it will be interesting to see if the moves pay off in next year’s results, he said.”
Full article here.
[Thanks to MacDailyNews Reader “NeverFade” for the heads up.]
MacDailyNews Take: Dell’s customers’ standards must be really low.
Dell cannot compete with Apple’s new Mac Pro price or feature set – August 15, 2006
Dell issues largest safety recall in history: 4.1 million laptop batteries due to fire threat – August 14, 2006
Survey shows big jump in consumer interest in buying Apple Mac; Dell takes steep slide – July 06, 2006
Time Magazine on Apple’s 13-inch MacBook: ‘Dell and HP should be very worried’ – June 07, 2006
Apple far outscores all other PC makers in Consumer Reports Computer Tech Support Survey – May 05, 2006
Apple Mac desktops, portables top PC Magazine’s 2005 Reader Satisfaction survey – August 24, 2005
Apple continues to lead in customer satisfaction, Dell loses more ground – August 16, 2005
Apple Macintosh leads in personal computer customer satisfaction – August 24, 2004
Apple Macs top PC Magazine’s ‘17th Annual Reader Satisfaction Survey’ – August 10, 2004