“Justin Long has about an hour and a half before he has to drive from Santa Monica to Burbank to shoot some footage for the website of his upcoming movie “Accepted.” And though the hip and trendy Urth Caffé on Main Street does have awesome soup, and he is very into soup, the line is prohibitively long so he suggests Mani’s Bakery, which is just a few doors down, as an alternative,” Mary McNamara reports for The Los Angeles Times.
McNamara reports, “There he does indeed order the soup, some of which he actually eats while discussing the events that led to him having a half-dozen films in various stages of postproduction while, even as we speak, his pop icon status grows with every ‘Get a Mac’ TV spot released by Apple. ‘If I had been egotistical about the movies, I have been brought back to earth,’ he says. ‘Nine out of 10 people who recognize me recognize me from the commercials.'”
McNamara reports, “Long was previously best known for his role in the TV series ‘Ed’… but now… he is fending off computer geeks who either find his Mac guy righteous or maddening. ‘I had a guy come up to me, in my face, saying, ‘You think you’re so cool? You’re not cool’ and I’m saying to him, ‘Dude, it’s a commercial.” There have been seven spots so far with Long playing the slacker-hip Mac guy to John Hodgman’s nerdy PC guy and there are almost 20 more in the can, guaranteeing that what is currently the hottest campaign on TV can last as long as the heat does.”
Full article here.
Related articles:
Apple debuts three new ‘Get a Mac’ ads (with video) – June 12, 2006
Apple: ‘Get a Mac. Say ‘Buh-Bye’ to viruses’ – June 01, 2006
Expert panel critiques Apples’ new ‘Get a Mac’ ad TV campaign – May 15, 2006
Apple’s ‘Get a Mac’ campaign seizes the moment as Microsoft suffers Windows Vista setbacks – May 04, 2006
Apple debuts ‘Get a Mac’ TV ads, new section of website replaces ‘Switch’ (link to watch ads online) – May 01, 2006
Well, while you’re playing WOW, I’m actually getting work done, meaning less time on the computer weeding out viruses and spyware, leaving more time for fun stuff…
Caught part of Justin Long’s interview on Jay Leno the other night (still got it on the DVR because the spouse wants to see John McCain) — I thought it was funny that he’s really pretty clueless about computers. Maybe they should make that a future commercial — you don’t have to be a computer science major to use the Mac, because it’s so intuitive and less prone to disasters like the Blue Screen of Death…
i am sparkling and delishes.
7up – you are a psychoanalysts dream.
M di L Buonarroti, “Liberalism is a mental disorder”
Big Boy-
Sounds like someone’s been reading Mann Coulter.
Gee, you MUST be a genius.
“During the initial run of GILLIGAN’S ISLAND there were people who did not understand it was all fictional — actually wrote to the Coast Guard wondering what could be done about those poor people. Dain bramage.”
Well, that actually clears up how Bush got elected, doesn’t it?!
Sooo… by writing the Coast guard, We The People got Bush elected?
This anti-Bush business has gone right off the nutcase-o-meter.
True story: Last week I overhead a discussion about Fidel Catstro’s brother taking over the country for him. Someone commented, in all seriousness, “Just like Bush’s son taking over for him”. OMFG. Um, apparently the eight Clinton years and four presidential elections since Bush Sr. didn’t happen?
As far as the Mac TV spots go… they are getting old. Twenty more featuring the two boring geeks might do more harm than good.
Yeah 7up, I can see how only 2 optical bays would satisfy me. Four is clearly better, especially when you run an operating system that can’t even handle 1 optical drive at a time. Christ. I’ll just go sulk about having to use FireWire instead of USB. I hate transferring data at high speed anyways.
Actually, I’m glad Bush got his first term. I’m not real psyched about the second term, but I’m glad he got his first term.
Why?
Because it’s really going to fuck up the kids learning Presidential history in another 40 or 50 years. It’s the John Adams/John Quincy Adams thing.
Now, if Hilary becomes President in 2008, we’ll really be messing with people’s heads in 50 years…
And then Jeb Bush can have a go, and it’ll be…
Bush-Clinton-Clinton-Bush-Bush-Clinton-Bush
That should get some slacker’s head exploding.
The Left can’t win elections because it confuses name-calling with substantive argument. Actually, the quote about Liberalism being a mental disorder comes from Michael Savage. Ann Coulter makes a pretty good case that it is a religious disorder that believes that the world can be perfectly controlled (hence the philosophy of big government, big budgets, endless regulation, high taxes, and of course, no military). And honestly, if you think Coulter is ugly have you looked at Helen Thomas lately? Since when does truth or force of argument depend on the looks of people?
As for Gilligan Island watchers electing Bush, perhaps you should look at the first televised presidental debate — Kennedy vs. Nixon, and recall that Kennedy won. Why? He looked better. So if you’re going to insult the American electorate, be at least even-handed about it. Also, the whole “Bush is dumb” routine is just typical Democrat “argumentation” as usual. This particular meme has been in action since the late ’60’s. Nixon was dumb; Ford was dumb; Reagan was dumb; Bush Sr. was dumb; Quayle was dumb; Buchannan was dumb; Bush is dumb. It’s funny how ineffective this meme is and yet it’s still being used. Guys? Maybe you need to try somethine else?