“With three weeks until Apple’s Worldwide Developers Conference, Think Secret has learned exclusively that CEO Steve Jobs will use his keynote address to announce the debut of movie rentals through the iTunes Music Store. While the announcement will undoubtedly be billed as a further extension of iTunes’ dominance in digital media downloads, it represents a coup for the movie industry, which will have succeeded in standing its ground against Apple’s pressures to offer consumers the option of owning movie downloads,” Ryan Katz reports for Think Secret.
MacDailyNews Note: Steve Jobs’ WWDC keynote presentation is scheduled for Monday, August 7, 2006, beginning at 10am PDT.
“Because the movies will be rented to consumers and not sold, people familiar with the situation report downloads will be coded with a date stamp that will restrict playback,” Katz reports. “‘We knew that Steve [Jobs] saw the rental model as the only viable option,’ a person familiar with the situation said. ‘We knew it was a matter of time before he signed on. The subscription business makes sense for everybody. We’ll all make money. But more importantly, it’s a different beast from music and no one—not even Steve Jobs—is blind to that.'”
More in the full article here.
MacDailyNews Take: We listen to songs over and over, but how often do we watch most movies? Once, maybe twice, if we liked it, right? For the small number of favorite flicks that we want to view more than once or twice, we buy the DVD. People consume music differently than they do feature films. For that reason, we think this rumor, if true, sounds like it has a good chance for success. Now, do we get a new “true” video iPod on which to watch these films or do we have to wait a bit longer for that?
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