“Apple yesterday conceded corporate IT workers are ‘always’ complaining about its secretive product roadmap — but warned the only way to get up to speed is to invest thousands of dollars and a full working week attending its annual US-based developer conference,” Renai LeMay reports for ZDNet Australia.
“‘People always complain that Apple doesn’t give systems admins or systems architects enough of a roadmap of where our technologies are going,’ the vendor’s Asia-Pacific head of developer relations, Craig Bradley, told an audience of third-party developers in Sydney yesterday,” LeMay reports. “Bradley was referring to Apple’s notorious culture of corporate secrecy that sees very little information released about the vendor’s products before they actually hit the market.”
There is “one way out of the Apple dilemma: go to Apple’s Worldwide Developer Conference (WWDC), held annually and approaching in August,” LeMay reports. “Those attending the conference get a clear roadmap of Apple’s software development plans up to 18 months ahead.”
“Apple’s internal engineers also attend, solving problems and demonstrating technology. And that’s not all — Apple’s Cupertino campus also plays host to what Bradley described as ‘pretty much a beer-bash.’ These privileges don’t come cheap though, with attendees paying up to US$1595 for the five day event and being required to comply with non-disclosure provisions about confidential information available there,” LeMay reports.
LeMay reports, “Bradley said Apple would ‘definitely’ be demonstrating its new Leopard operating system at this year’s conference, although he declined to reveal any details ahead of time.”
Full article with more about the challenges of providing Macintosh-based solutions to businesses here.
MacDailyNews Take: Better to be secretive than stagnant.
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Apple confirms ‘sneak peek preview’ of Mac OS X Leopard at WWDC 2006 this August – April 18, 2006