Apple and NBC News add news and documentary shows to Apple’s iTunes Store

“NBC News will sell some of its news and documentary programming on Apple’s iTunes for downloading to computers or iPods. Billing it as the first news organization to make its video programming available on the service, the network Thursday said that programming from NBC, MSNBC, and CNBC would go for $1.99 a pop and include both archival programming and content produced for iTunes,” John Eggerton reports for Broadcasting & Cable. “Programs include NBC News specials from Dateline, and CNBC, and MSNBC’s Caught On Tape shows. NBC has already been supplying news podcasts via iTunes, saying it averages 500,000 customers per month, with that figure trending up.”

Full article here.

The currently available shows on Apple’s iTunes Store – with more to be added on a regular basis according to NBC – include:
NBC News Specials
NBC News Time Capsule
Tom Brokaw Reports
NBC Meet the Press: Meet the Presidents
Dateline NBC: Crime &Punishment
CNBC Specials
MSNBC’s Caught On Tape
MSNBC’s Lockup: Life Inside America’s Toughest Prisons

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  1. I can’t see downloading this to my iPod, but this could go a long way towards selling Mac minis as “entertainment centers”. Which points out the various shifts in the short life of iTunes and the iTMS.
    Mac iTunes … the program that feeds your iPod (selling more iPods)
    iTMS … bringing content to your iPod/computer (selling more iPods)
    PC iTunes … bringing PC users to the iPod … and Mac? (selling more iPods)
    iTMS videos … bringing Apple software to the “home” (selling Macs?)

    The software and service may have been expected to “not lose much money” while (Apple hoped) juicing the sales of hardware – it seems to have succeeded beyond all reasonable anticipation.

  2. say, why is it so hard for Apple to make the video content purchasable for non-US citizens? Would be so much nicer if there would be one iTMS and the only thing you switch would be language preferences.

  3. I wonder if they’ll offer that episode of Dateline when NBC rigged a Chevy pickup to explode in a collision test (using a model rocket engine, IIRC)… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. What is this “MS” NBC, anyway? What the heck does “MS” stand for in that name? And it’s on Apple’s iTunes? Am I missing something here?

    Hmm. I wonder, too. If only there were some kind of tool to look stuff up on the internet.

  5. How many people will actually be willing to pay US$1.99 to watch the news?

    If you want news on your computer, its freely available on the web. I suppose maybe if you really wanted it on your iPod…

    The Australian TV network SBS is providing some of its news services (as well as some entertainment programming) as free podcasts, listed on the iTunes podcast directory. Isn’t that far more enticing?

    What is lost in (negligible) profit is made up for in public awareness.

  6. “What is this “MS” NBC, anyway? What the heck does “MS” stand for in that name? And it’s on Apple’s iTunes? Am I missing something here?”

    Yep, you guessed it. MS stands for Microsoft, and yes they do own part of that network, and yes they are on iTunes, and yes it doesn’t make sense, and “no” you’re not missing a thing.

  7. Yep, you guessed it. MS stands for Microsoft, and yes they do own part of that network,

    But not for much longer, from what I hear. Wasn’t there a news story in recent months that Microsoft, seeking to get out of the media business, was selling their part of MSNBC back to NBC? When that happens, I would expect NBC to change the name of the network. “MSNBC” has always been a little unwieldy and the network has never really caught on anyway.

  8. I could see a market for this in overseas travelers who want to get some news from back home…plus this isn’t the nightly news but special reports anyway.

    Get Keith Olbermann a show on iTunes and I’m soooo there… ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

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