Dave Caolo explains how he sold two Macs this week over on The Unofficial Apple Weblog (TUAW). “I’m lucky enough to work at an all-Mac school. However, the majority of employees (as I’m sure is the case most everywhere) are PC users at home,” Caolo writes. “So we talked a bit and I showed them around my iMac, letting them play with a few of the iApps (photo sharing in iPhoto across two Macs via airport was a real crowd pleaser, I can tell you). Still, they couldn’t be swayed. Until I dropped the bomb, that is. ‘These can run Windows, you know,’ I said. ‘WHAT?!?’ Their eyes lit up.”
“I realized what was going on, of course: the security blanket effect. Knowing that their precious Windows is there, even if it’s never used (and eventually it won’t be) pushed them over the edge,” Caolo writes. “They’ve both since purchased Macs. The whole experience leads me to believe that Apple is going to sell a LOT of computers next year.”
Full article here.
MacDailyNews Take: Well, since it’s Windows we’re talking about here, we’ve been calling it the “insecurity blanket” for nearly a year, but it means the same thing: Mac sales and market share increases. Before the very literal interpreters weigh in, yes, the example above centers on just two users buying only two Macs. Extrapolate.
Let’s face it, Windows-only users have no idea what they’re missing and most are not inclined to do a several hundred dollar “test” to see if they really like Mac OS X and the Mac platform. Imagine if they could feel “safe” in buying a Mac that can run their Windows that also happens to let them run Mac OS X. And we all know what happens once someone really gives Mac OS X a try—Windows quickly falls by the wayside. That’s why these Intel-based Macs will help expand Mac market share, if average people can be made to understand that the machines can run both Windows and Mac operating systems natively. Remember, it’s a good bet most of these average people (we’re probably talking somewhere around 70-80% of personal computer consumers) don’t even know what an operating system is; they think Windows is a personal computer; you know, the ones who think the “blue e” is the “Internet.” For most people, Macs will become the “2 for the price of 1” computer. Even for the nearly illiterate personal computer buyers, with a little Apple-supplied education via marketing, it would make little sense to buy a limited Windows-only machine from the box assemblers like Dell, Gateway, etc. Give them their “Windows Insecurity Blanket” upfront and they’ll throw it away themselves after they realize how tattered and threadbare it is in comparison it to Apple’s Mac OS X. – Stevejack for MacDailyNews from the article “Intel-based Macs running both Mac OS X and Windows will be good for Apple” – June 10, 2005
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