A cool spec commercial for a “new cell phone from Apple” by award winning filmmaker Christopher DeSantis with design by Gregory DeSantis via Google Video has been online for about a month, but it’s still fun to watch (click the blank space below if the video deosn’t pop up):
[Attribution: Gizmodo]
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I want one!
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http://getkickedoffaplanewearingthis.blogspot.com/
MDN word: today, “I want one today!”
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I don’t care how impratical those flaps would be, I’d love a phone like this.
Agree with LordRobin on this. It looks beautiful, but the flip over bits are somewhat impractical, imho. To flip them easily you’d actually probably need to use both hands… Still, even as a concept it’s much more attractive than any “real” phone out there.
The latter mode puts the scroll wheel on the back where there’s no visual feedback to whatever you’re doing with it. How the heck would you operate something like that?
Well as someone ventured a while back the feedback could be via the screen which would actually tie in with some of Apples recent patents for virtual touch wheels and without the finger prints. However that said without trying the idea not sure it would actually work effectively.
My real point is that is exactly the type of ad Apple needs to develop for its Macs. It would tie in with the iPod while giving great opportunity to identify the product with that ‘I want one’ imagery and demonstarte their capabilities wthout any sort of boring voice over. The distinction from other PC manufacturers would be so very obvious and like the Sony ads for Brevia TVs instantly get people interested who otherwise ignore tech ads.
I guess you could say that DeSantis has created quite a flap? Form and function can work together.
The click wheel on the back seems to be the only problem with this concept. The flaps could easily be opened with a release button on the side.
This ad really seems like it is something Apple would do. Looks much better than the new Apple retail store campaign which imho has ugly design and a horrible color scheme. Forest green and lime green? Come on Apple, give us a device like this and stick to silver and white. It’s clean and classy.
Hey my phone is ringing… Wait it will take 3 hands to get it open.. DAMN i just pinched my f-ing finger.. Apple would never build anything that is that hard to operate.
I guess the operation of that phone is impossible for the one armed man..
Dream on. Yeah, we’ll eventually get an Apple phone but please don’t make me have to flip two panels out while I’m driving! How would you flip both panels out without two hands or some sort of fumbling/juggling maneuver?
Think simpler. You could easily dial a phone and find numbers with just the scroll wheel.
How about a phone you can just apply to your neck like a removable tattoo? I see so many people walking around with a phone clipped looking like they are talking to themselves. How do you know who’s mentally ill any more? Or which ones are prophets?
Screw the the whole folding part…I want a phone that floats!!!
Well, everything floats. You just have to be quick enough to see it.
@ LordRobin and spyinthesky
You guys got it. This is way too impractical, however sexy it looks.
@ Amper:
The ones with wired headsets are sane, the ones with blutooth are insane…
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Hi,
RE:
“The latter mode puts the scroll wheel on the back where there’s no visual feedback to whatever you’re doing with it. How the heck would you operate something like that?”
Well, couldn’t they also make it swivel 270 degrees, line the Canon A95 digital camera’s screen?
There you go.
– Dogadoga
You could easily open this phone just like a regular flip phone. Just because there are two flaps does not mean it takes two actions to open it.
As someone above said, there could either be a button on the side that when pressed automatically opens both sides OR the mechanism for both flaps could be connected internally so that when you manually open either flap the other opens as well.
I guess there is no point in arguing since the product does not even exist, but it could be done.
“Thank goodness they included the ability to watch ‘My Fair Lady’ (I think). No way in ‘ell I’m talking on the phone without that.”
Yes, that was the first obvious sign that it was a “Spec” ad and not an Apple ad. Otherwise, it would have had The Incredibles or Cars on the screen.
Gawd, gimme one even if it’s unergonomic as hell…
One word!
Stupid.
I would by this thing right away. Also looks way better than J.Ive’s dull design.
If this ain’t tech pr0n, nuthin is! Must have it NOW!
I have pretty much avoided ANY cell phone, but if Apple came out with this, or similar, I’d be waiting in line at the local Cingular to get one.
As for the touch wheel being on the back and no visual feedback… maybe, just maybe you only open the top flap to do the usual iPod scrolling? That would be almost perfect. And as for fingerprints on the screen, don’t the Treos have the same prob with the on-screen dial pad? Or some of the Windows CE phones?
Off to iTunes to download that song… hey, the ad sold SOMETHING!
Al Jazoo is really MacDude/tHEdUDE/yadayadayada
You don’t know the history of multiple-hinged clamshell cellphones.
I do.
oops, nevermind on the flip thing… just watched again… You don’t have to flip nuthing to do the iPod thing with the scroll wheel–there’s a little screen on the opposite flap!
I agree with the person who posted about dialing and picking numbers with just the wheel.
A flip phone? UGH.
Pretty cool concept, though.
All of the folding reminds me of this “powerbook g5” that somebody created:
Pretty cool stuff.
Turd – Zero 7 definately is good stuff. “In The Waiting Line” is from the Simple Things album (or the Garden State soundtrack.) Check out When It Falls (album) on iTunes also, as well as a few remixes. Sort of a British version of Air, but maybe better.
On the concept phone – it looks really spif for a techie gadget, but I’d worry about it’s durability as a day to day phone. All mine get beat up and tossed around. I’d like to see Apple make whatever the final derivative of their phone is… a very durable, metal piece of art, yet keep it simple.