A cool spec commercial for a “new cell phone from Apple” by award winning filmmaker Christopher DeSantis with design by Gregory DeSantis via Google Video has been online for about a month, but it’s still fun to watch (click the blank space below if the video deosn’t pop up):
[Attribution: Gizmodo]
Advertisements:
• Get the new iMac with Intel Core Duo for as low as $31 A MONTH with Free shipping!
• Get the MacBook Pro with Intel Core Duo for as low as $47 A MONTH with Free Shipping!
• Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
• Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
• iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.
• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
Related articles:
Many expect Apple to launch its own cellular service (MVNO) before year’s end – April 22, 2006
Report: Apple Computer may soon launch its own music ‘iPhone’ – March 31, 2006
RUMOR: Apple ‘iPhone’ put on hold – March 30, 2006
Visiongain: Apple ‘iPhone’ launch imminent – March 29, 2006
BenQ exec: Apple’s iPhone ‘definitely coming’ – March 23, 2006
European patent application shows Apple ‘iPhone’ info? – March 21, 2006
Analyst: Apple ‘iPhone’ could put a dent in Motorola – March 20, 2006
Anayst: 75-percent chance of Apple ‘iPhone’ in next 12 months – March 16, 2006
Citigroup tech analyst: Apple ‘iPhone’ is going to be a category killer – March 03, 2006
Motorola to make Windows Media phones, keep separate iTunes phone line – February 13, 2006
Review: Motorola SLVR Apple iTunes mobile phone ‘an incredibly slick gadget with some shortcomings’ – February 13, 2006
Motorola and Cingular launch new SLVR L7 iTunes phone – January 31, 2006
Analyst sees new Apple iBooks by April, ‘media hub’ product, 1GB iPod nano, iPhone within a year – January 31, 2006
Analysts tackle Apple’s ‘Mobile Me’ patent, iPhone rumors, MVNO possibilities – January 19, 2006
The San Francisco Chronicle: Apple may link cell phone, iPod – January 17, 2006
Apple Computer getting into the mobile phone market? – January 12, 2006
Apple applies for ‘Mobile Me’ trademark – January 11, 2006
Morgan Stanley predicts Apple shares surge, Apple ‘iPhone’ in 2006 – December 16, 2005
Analyst predicts Apple-branded ‘iPhone’ with iTunes and terabyte iPod within five years – November 11, 2005
How Apple’s Steve Jobs snookered the entire cell phone industry – October 03, 2005
Motorola CEO Zander: Apple to build a smart phone, it’s only a matter of time – September 29, 2005
Apple may eventually introduce its own ‘iPhone’ cell phone-iPod combo and create Apple MVNO – September 12, 2005
If Apple isn’t working on their own iPhone, they’re making a stupid mistake – September 12, 2005
Does Apple need a mobile phone of its own design? – September 09, 2005
Piper Jaffray: Apple should develop ‘iPhone’ by themselves – September 06, 2005
Forbes: Apple Computer planning to become a phone company? – July 08, 2005
Wendland: Bill Gates is right, iPod will be replaced by smartphones – by Apple – May 13, 2005
Apple Registers iPhone Trademark in Australia – December 02, 2002
That is way too cool to ever be produced.
Great. Now if it is NOT that cool, we’ll all be disappointed and the stock will tumble.
” width=”19″ height=”19″ alt=”hmmm” style=”border:0;” />
what??? wow awesome
Way, way too cool.
Pretty amazing, but the phone part would need to be more instantly accessible.
That phone looks like it will cost $800.
I still want one.
MDN Word: HOLY SHIT! As in, ‘Holy Shit!’.
Apple will NEVER top that. Simply amazing! Apple needs to hire that guy right freaking now!
positively bonerriffic
Thank goodness they included the ability to watch “My Fair Lady”(I think). No way in ‘ell I’m talking on the phone without that.
Way cool tune….anyone know the artist?
Need the info…
Available today for, “One Miiiiiillllliion Dollars!”
The song is “In the Waiting Line” by Zero 7 – it’s off the Garden State soundtrack among other things…
How the Hell did they get the phone to float??
That was incredible. Not to pick nits, but the Apple logo seemed to be a bit too large. I hope the screen is scratchproof. <ducks>
Turd –
The music is by Zero 7 – ‘The Waiting Line’
Thanks so much, Someone Else…
Oh yea, and Dr. Evil thanks you, too…
I WANT IT ALL!
I WANT IT NOW!!!!
THIS HURTS! STEVE, ARE YOU WATCHING THIS???
SO TIRED OF MY TREO 650! DELIVER ME! NOW!
And I mean NOOOOWWWW!
gorsh: Nice Audrey Hepburn catch!
“How the Hell did they get the phone to float??”
It was filmed on a KC-135 Stratotanker. The International Space Station was booked. Spare no expense.
I never thought that I needed a new phone until now..
“It was filmed on a KC-135 Stratotanker. The International Space Station was booked. Spare no expense.”
That’s what I thought I just wanted to see if anyone else knew.
. . . . . Psyche!!!
Honestly, do you think Windows Mobile 5, Palm, or Symbian would stand a chance after something like this from Apple? There is no chance in hell Apple wouldn’t dominate the phone market with 12 months after that was released. Build in WiFi, Skype, and allow it integrate seamlessly with my Mac (only when booted in OS X of course) and Apple had better double personnel at the online and brick Apple Stores across the country. Of course, adding the “floating” feature would be an added premium.
May be this is the real reason behind the new data centers in the US and tech support center in India. They must know something we don’t….
maximum cool.
nah…. too complicated, all those flapping bits….
its the sort of superficially stylish stuff B&O come out with which is usually more gimmick than substance.
i would think something like the older nokias would be better when the keypad slides out, you could have an ipod with this, other wise totally touch screen and no moving parts might be the holy grail.
Keep in mind folks, it’s one thing to come up with a great conceptual idea, it’s another to actually build it. Nasty realities start to seep in when you try to turn a beautiful idea into a physical object.
Here’s one such reality. Folded up, the scroll wheel and the camera lens would touch the screen. Over time spent in the owner’s pockets, the screen would accumulate little scratches underneath these areas.
Also, how do you dial this thing? Touch the screen, apparently. Then you get to watch video through your fingerprints.
Finally, the video implied two modes for this device: folded up and folded “back”. The latter mode puts the scroll wheel on the back where there’s no visual feedback to whatever you’re doing with it. How the heck would you operate something like that?
So to sum up, yeah, gorgeous and sexy as hell, but not at all practical.
I want one!
” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />
http://getkickedoffaplanewearingthis.blogspot.com/
MDN word: today, “I want one today!”
” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />
I don’t care how impratical those flaps would be, I’d love a phone like this.
Agree with LordRobin on this. It looks beautiful, but the flip over bits are somewhat impractical, imho. To flip them easily you’d actually probably need to use both hands… Still, even as a concept it’s much more attractive than any “real” phone out there.
The latter mode puts the scroll wheel on the back where there’s no visual feedback to whatever you’re doing with it. How the heck would you operate something like that?
Well as someone ventured a while back the feedback could be via the screen which would actually tie in with some of Apples recent patents for virtual touch wheels and without the finger prints. However that said without trying the idea not sure it would actually work effectively.
My real point is that is exactly the type of ad Apple needs to develop for its Macs. It would tie in with the iPod while giving great opportunity to identify the product with that ‘I want one’ imagery and demonstarte their capabilities wthout any sort of boring voice over. The distinction from other PC manufacturers would be so very obvious and like the Sony ads for Brevia TVs instantly get people interested who otherwise ignore tech ads.
I guess you could say that DeSantis has created quite a flap? Form and function can work together.
The click wheel on the back seems to be the only problem with this concept. The flaps could easily be opened with a release button on the side.
This ad really seems like it is something Apple would do. Looks much better than the new Apple retail store campaign which imho has ugly design and a horrible color scheme. Forest green and lime green? Come on Apple, give us a device like this and stick to silver and white. It’s clean and classy.
Hey my phone is ringing… Wait it will take 3 hands to get it open.. DAMN i just pinched my f-ing finger.. Apple would never build anything that is that hard to operate.
I guess the operation of that phone is impossible for the one armed man..
Dream on. Yeah, we’ll eventually get an Apple phone but please don’t make me have to flip two panels out while I’m driving! How would you flip both panels out without two hands or some sort of fumbling/juggling maneuver?
Think simpler. You could easily dial a phone and find numbers with just the scroll wheel.
How about a phone you can just apply to your neck like a removable tattoo? I see so many people walking around with a phone clipped looking like they are talking to themselves. How do you know who’s mentally ill any more? Or which ones are prophets?
Screw the the whole folding part…I want a phone that floats!!!
Well, everything floats. You just have to be quick enough to see it.
@ LordRobin and spyinthesky
You guys got it. This is way too impractical, however sexy it looks.
@ Amper:
The ones with wired headsets are sane, the ones with blutooth are insane…
” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
Hi,
RE:
“The latter mode puts the scroll wheel on the back where there’s no visual feedback to whatever you’re doing with it. How the heck would you operate something like that?”
Well, couldn’t they also make it swivel 270 degrees, line the Canon A95 digital camera’s screen?
There you go.
– Dogadoga
You could easily open this phone just like a regular flip phone. Just because there are two flaps does not mean it takes two actions to open it.
As someone above said, there could either be a button on the side that when pressed automatically opens both sides OR the mechanism for both flaps could be connected internally so that when you manually open either flap the other opens as well.
I guess there is no point in arguing since the product does not even exist, but it could be done.
“Thank goodness they included the ability to watch ‘My Fair Lady’ (I think). No way in ‘ell I’m talking on the phone without that.”
Yes, that was the first obvious sign that it was a “Spec” ad and not an Apple ad. Otherwise, it would have had The Incredibles or Cars on the screen.
Gawd, gimme one even if it’s unergonomic as hell…
One word!
Stupid.
I would by this thing right away. Also looks way better than J.Ive’s dull design.
If this ain’t tech pr0n, nuthin is! Must have it NOW!
I have pretty much avoided ANY cell phone, but if Apple came out with this, or similar, I’d be waiting in line at the local Cingular to get one.
As for the touch wheel being on the back and no visual feedback… maybe, just maybe you only open the top flap to do the usual iPod scrolling? That would be almost perfect. And as for fingerprints on the screen, don’t the Treos have the same prob with the on-screen dial pad? Or some of the Windows CE phones?
Off to iTunes to download that song… hey, the ad sold SOMETHING!
Al Jazoo is really MacDude/tHEdUDE/yadayadayada
You don’t know the history of multiple-hinged clamshell cellphones.
I do.
oops, nevermind on the flip thing… just watched again… You don’t have to flip nuthing to do the iPod thing with the scroll wheel–there’s a little screen on the opposite flap!
I agree with the person who posted about dialing and picking numbers with just the wheel.
A flip phone? UGH.
Pretty cool concept, though.
All of the folding reminds me of this “powerbook g5” that somebody created:
Pretty cool stuff.
Turd – Zero 7 definately is good stuff. “In The Waiting Line” is from the Simple Things album (or the Garden State soundtrack.) Check out When It Falls (album) on iTunes also, as well as a few remixes. Sort of a British version of Air, but maybe better.
On the concept phone – it looks really spif for a techie gadget, but I’d worry about it’s durability as a day to day phone. All mine get beat up and tossed around. I’d like to see Apple make whatever the final derivative of their phone is… a very durable, metal piece of art, yet keep it simple.
I’m looking at an add for Microsfoft SQL Server just below the submit button. Did hell freeze over?
Some truths —
1. It’s ugly and inelegant, not to mention technically impossible.
2. If all you loser nerds trolling Mac sites think it’s “kewl”, then it most certainly is not. Ive’s eventual design will be sleeker, you can count on it.
Wow, that anti-gravity device built into the phone is freaking awesome. Too bad it’ll jack the price up at least $200. Maybe Apple will make a simple phone without the superconducting time-space curving flux-capacitor for regular folks like me.
About having the click wheel and camera scratch the screen, you could have either the wheel and camera or the screen lowered a little bit from the sides so that none of them made contact with eachother. Im sure apple wont dissapoint us when they finally come out with a phone. It will probably resemble the RAZR, just not with motorollas bad interface and slowness.
It was filmed with a ’67 Fender Stratocaster?
SHHAAAWWWINNGGG!
flip it like a butterfly knife
the person who makes this deserves an honorary job at apple
Get it out of your thick skulls — no clickwheel EVAR on the back of a device. “Frustration” would take on new meanings…
(Sarcasm)
This is amazing! You mean it’s actually anti-grav?
The REAL thing is MUCH MUCH better!
Apple is going to have the world eating out of its hand…
Not too far from truth… I can’t wait to see Apple’s real ad!
Well unfortunately it did say at the beginnning that it’s purely conceptual, I suppose however that apple, upon seeing this, might (just might) build something this cool then sell it for 800$ and as for flipping it open… does anyone have one of those calculators with the flap on it that has the built in opener, the one that can even open itself when face down? Something like that could easily make this a reality. *sigh*
Gorgeous ad, (nitpicker that I am) the Apple logo’s a tad large, and the hinges look a little delicate and sharp.
Still, if the mythical beast is anything like it, I’m in line!
I totally Zuned myself. That was teh shit. ^_^
If the REAL phone is anywhere near that cool (and it will be) Apple will sell a metric crap-load of them.
AAPL – All time high…today? Maybe! We’re within a buck of it!!!
-c
MW: ‘list’ (everything you like about the Zune. You have 1 second)