“Perhaps in concert with this week’s TV commercial campaign, the retail stores will debut a 12-page fold-out brochure that highlights the international reach of the stores, the helpful personnel, and the variety of creative applications that Apple offers. The brochure will be accompanied by new, dark-green employee T-shirts imprinted with a new set of slogans,” ifoAppleStore reports. “The cover of the brochure lists the types of capabilities that Mac software allows, including blog, compose, jam, share, photocast and ‘Switch.’ The cover text also notes, ‘We can help you do it all.’”
Full article with pictures of the flyer’s front and inside contents (click ifoAppleStore’s images) here.
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Related article:
Report: Apple TV ad campaign to launch next week will be for Macintosh – April 28, 2006
I promise you…the Mac guy at the CompUSA in Tucson, AZ is fantastic!
His name is Jason. He is exceptionally knowledgeable, courteous and genuinely customer focused. Don’t believe me…go see for yourself.
How far is it to Tucson?
Apple needs to recognize XP because it now officially runs on their own hardware.
So does Virtual PC “officially run” on Apple’s hardware, and so does Linux and Darwin and god knows what else?
Does this mean Apple needs to promote it and support it when they don’t get any compensation for it?
That sort of stuff costs money and Microsoft so far doesn’t want to pay.
Al Jazzo says “A few months ago the very concept of Windows running on a Mac would get responses of “troll!!” and “asshat”
But now it’s “Apple Stores need to demo XP running on Mac’s””
It was only one person who suggested this, I for one do not agree.
Nobody said Apple had to support Windows itself. All Apple has to do is show people how to make Boot Camp work, and make it clear that beyond Boot Camp customers are on their own
FSCK Boot Camp copout basterds, it’s only BETA! and only for those sitting on the fence that needs a PC for a few Windows only apps.
It’s not a full fledged suported item and I really don’t want to hear support questions from those sort of people anyway.
On topic post (for once):
Hopefully this means that the new Apple ad campaign WILL be focused on the Mac and not on the iPod or something else. I hope the benefits of OS X are featured prominently in it.
We’ll see.
“Apple needs to recognize XP because it now officially runs on their own hardware.”
It’s not official because it is not a finished product. It si still in Beta release. Will it work in most cases? Probably. Will it work in every case? Who knows. And if something crashes and causes harm to the computer, whose fault is it?
Apple can’t support or promote this product yet. Just announce that it is avaialable
Cubert, the ad campaign is neither focused on the Mac nor the iPod..
It’s not a single product campaign, it’s an Apple retail store campaign, hence the slogan “We can help you do it all.”
FSCK Boot Camp copout basterds, it’s only BETA!
Well that’s real class.
Joe PC user walks into an Apple Store.
Joe asks about Boot Camp.
Apple’s supposed to call him a copout and to go fsck off.
If Apple can’t be civil about their announced and released products, beta or not, then they might as we’ll take John Dvorak’s advice from the 1990’s.
It’s not a full fledged suported item and I really don’t want to hear support questions from those sort of people anyway.
Then you’re the kind of elite asshole that helps limit Apple to the fringe of the computer industry.
One of Apple’s first Macintosh ads had two guys in an elevator, one leaving for home. The PC guy asks the Mac guy “Are you moonlighting as a family man? Haven’t you got to do the report?” Mac guy (Frank?) replies “Its finished, I did it on my Mac” and shows him report with graphs. Punch-line is the PC guy asking “can our computers do that?”, assuming not.
Does anyone have a copy of that video? It seems Apple can get people to ask again “Can our computers do that?” – again, no they can’t.
I like this but I have to nitpick:
This really has terrible graphic design. The cover is a bunch of one word “sentences”. These words shouldn’t be capitalized and there definetly shouldn’t be a period after each one!
Apple has been known as a bastion of terrific graphic design (and I agree), but I disagree with this decision. It looks terrible. Putting each word on it’s own line is enough.
I am embarrassed and ashamed. But I can still help you switch.
I have to agree with the Apple retail employee post..
I don’t like the design or the color scheme they used. It seems very un-Apple-like. I am happy that they are doing an ad campaign to promote Apple retail stores as more than just a place to pick up an iPod.
Ad agencies have been putting full points after single words for years. It adds “emphasis”.
“We can help you do it all.”
Sounds great, but are they People Ready?
Microsift has gone from Start me Up to Start Something, simply because they do not know what it is they are starting.
It should be Stop Something, as in stop our stock from falling like a late spring landslide on a California hill.
NICE one Ampar. Evem when the thread is long, I will search out your quips.
Are they using those stupid dinosaurs from the Office ads? Or are they bringing back the Talking Barney doll?
Those Office ads with the insulting dinosaur heads remind me of the same mentality that uses an hourglass to depict the passing of time. Do people still use sand-based egg timers? And why not a sundial? Or a Foucault pendulum? Or an astrolabe?
What’s the message with the dinosaur heads? Our customers are extinct and only a dicey experiment involving mosquito blood trapped in amber could possibly save them?
Raterbator:
The evolution of Microsoft mottos,
“Start Me Up” > “Start Something” > “Start Anything, Please” > “Where the hell is the starter?” > “Huh? What’s a starter?”