“Perhaps in concert with this week’s TV commercial campaign, the retail stores will debut a 12-page fold-out brochure that highlights the international reach of the stores, the helpful personnel, and the variety of creative applications that Apple offers. The brochure will be accompanied by new, dark-green employee T-shirts imprinted with a new set of slogans,” ifoAppleStore reports. “The cover of the brochure lists the types of capabilities that Mac software allows, including blog, compose, jam, share, photocast and ‘Switch.’ The cover text also notes, ‘We can help you do it all.’”
Full article with pictures of the flyer’s front and inside contents (click ifoAppleStore’s images) here.
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Report: Apple TV ad campaign to launch next week will be for Macintosh – April 28, 2006