Apple Mac resellers preinstalling Boot Camp and Microsoft’s Windows XP

“Several Apple resellers are marketing Intel-based Mac desktops and portables with Windows XP pre-installed, but Apple Computer Inc. reiterated that it has no intention of following their lead. The resellers, which include a small Utah-based company and a major California computer online warehouse, are bundling Windows XP with standard Macintosh models, and pre-installing the Microsoft operating system using the Boot Camp dual-boot application that Apple released earlier this month,” Gregg Keizer reports for TechWeb.com.

“ExperCom is touting a $2,029 MacBook Pro with Windows XP Home pre-loaded; the price is just $35 above the Apple price for the portable. Meanwhile, ClubMac.com, MacMall.com, and OnSale.com — all three part of Torrance, Calif.-based PC Mall — list MacBook Pro, iMac, and Mac mini machines with XP Home or XP Professional installed. Windows XP Home bumps up the usual price of the computer by $100, while XP Professional costs an additional $150. Retail prices for Windows XP Home are in the $190-198 range,” Keizer reports. “A sales representative from MacMall told TechWeb that users can select the size of the disk partition assigned to Windows XP during the ordering process… But there are limits to what the resellers will do. “We don’t support Windows XP – and neither does Apple,” ExperCom said on its site.”

“The bundling of Windows with Mac was inevitable, said Joe Wilcox, an analyst with JupiterMedia. But he didn’t think that the trend will become widespread, and doesn’t believe Apple will ever follow suit,” Keizer reports. “It’ll be cold day in hell when Apple sells Windows in its retail stores or online. ‘It’s not in Apple’s interest to promote Windows’ that way, said Wilcox. If Apple did pre-install Windows, it would have to follow the same rules as other OEMs, like Dell and HP, which are required to shoulder the Windows support burden. But the ability to order a machine ready to run both Mac OS X and Windows XP out of the box may be increasingly attractive as the year goes on, Wilcox argued. ‘The sales path is cleared for Apple through 2006. There will be no marketing bang around [Windows] Vista, and Macs are fresh, new, and different. So the people who are tired of the same thing, who want to try something new, but realize that the reality is that Windows is everywhere, they may start thinking about a Mac.'”

Full article here.

MacDailyNews Take: Excellent development! Apple’s “Embrace and extinguish” plan is executing flawlessly. Give them their Windows “insecurity blanket” first. Let them find out for themselves what Mac OS X and Apple’s Mac-only apps like iLife, Safari, etc. are all about. Then, when the time comes to buy their next Mac, they’ll be just like us: they won’t even care if it can run Windows. We are extremely confident that Mac OS 10.4 Tiger will win converts from Windows XP. Heck, for that matter, we’re extremely confident that Mac OS X 10.2 Jaguar would win converts from Windows XP. We’ve seen it happen in real life too many times: let someone really use a Mac for a couple of weeks and they simply do not want to go back to Windows.

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41 Comments

  1. Embrace and Extinguish alright.

    Embrace Intel, Extinguish PPC
    After all it’s the OS, not the processor right?

    Embrace Windows, Extinguish Mac OS X.
    After all, it’s the hardware and the suite of Apps, not the OS right?

    You might want to consider under the Apple master plan just who’s being induced to switch from what to what.

  2. I wonder if Boot Camp keeps track of which OS people are booting up to. It would be an interesting statistics. I suspect people will be booting up to Windows fairly often for first six months, then start to decline to point only reason for people to bootup on Windows will be to keep Windows SP and Anti-virus definition files up to date (Just like my Windows computer at home).

  3. Davida said “just disconnect from the web every time you go into XP”

    Or if VM is used to run XP, then don’t give network access. I’m not sure Parallel can do that or not (I hope it can).

  4. This is a big deal for Apple resellers, who aren’t allowed to compete with Apple’s own stores on price and have to find other ways to stand out. Adding Windows XP and pre-configuring Boot Camp is a perfect “value-add” for them. (MDN = “value”!)

    And to the “Embrace” troll: When has anyone EVER said “it’s not the OS”? Really, we need to get the “Apple will stop making hardware” trolls in the same room with the “Apple will stop making software” trolls and let them battle to the death. Hopefully no one will survive.

    Anyone who thinks that giving Macs the ability to run Windows means the death of OS X doesn’t understand why people buy Macs. They think it’s just because of the pretty hardware and completely devalue the operating system. Meanwhile, a second group of idiots think the hardware is “overpriced” and go around preaching that Apple should just sell OS X for generic PCs. The two viewpoints are mutually exclusive, and both are completely dumb-ass wrong.

  5. LordRobin, History shows it’s easy to get Mac customers to give up on previously held “Truths” and move on to new “Truths” as long as Steve Jobs blesses the new “Truth”.

    Yesterday Intel was the Great Satan, and PCC was wonderful. Today an Intel CPU is the best thing since sliced bread for Apple and PPC is now 4x slower (apparently).

    Yesterday Windows on a Mac was Evil and would never happen. Now it’s a Wonderful thing for Apple.

    Today Apple will take over the world with it’s OS and Microsoft will fall at Apple’s feet.

    Tomorrow perhaps a good percentage of Apples will be used with XP rather than Mac OS, and Apple will decide to pre-load it. Then the “Truth” will shift again.

    And the Faithful will Follow, because they’re well trained to make these kinds of mental shifts and make the right excuses to themseleves for why it is a Good Thing.

  6. 10.2 couldn’t win anything!!!! it was shit!!!! the bigest improvement came with tiger! for the other two systems apple was just rippin people off! especially panther, they could easely skiped it and give small upgrade and then go to tiger, but hey that’s business. If apple is smart and if they want a dramatic share improve for mac os x they will release it for normal pc. if not then adout they will get the market share higher then 10% and if they do, a lot of it will be runed on windows.

    maybe if people here stop liking apples ass and ask your self after all the years saying that x86 was bad so were the integrated graphics cards and what you see now, a mac mini with integrated cards and intel in all the macs!!!(at elast by the end of the year)

    whats wrong with linux any way? could kick xp’s and and maybe even tigers ass since its soooo cheap or even free and fulll of nice features, im sure with few more improvements and twicks in making it easy to use it would be a very good competition.

  7. “Anyone who thinks that giving Macs the ability to run Windows means the death of OS X doesn’t understand why people buy Macs. They think it’s just because of the pretty hardware and completely devalue the operating system. Meanwhile, a second group of idiots think the hardware is “overpriced” and go around preaching that Apple should just sell OS X for generic PCs. The two viewpoints are mutually exclusive, and both are completely dumb-ass wrong.”

    Hold on, they are over priced for what you get!!! Maybe because youre a “fanatic” and love apple but here how it goes:

    30% use apple because they are late “artists”, 40% use it beacause it looks good and they are fasion orientated, 25% use it in film making and on screen 4% use it because they have to for business like printing, and 1% jobs him self!!

    maybe mac os x is less time to maintain, but then the time that you free up you end up looking at it “how preaty it is”

    any way the hardware is overpriced now since apple is now a pc manufacturer with preatty lookin pcs and better os for now.

  8. wft, what’s your age? 7, maybe 11?

    Slow down and a take a look at what you are typing. You may want to concentrate on typing a complete sentence every once in a while. If you want anyone to take your comments seriously, you may want to make sure they contain a complete thought.

  9. My next machine will be a PowerMacTel Quad with Mac OS X and Windows Vista pre-installed on another partition/virtualization.

    I have already started touring the PC titles available at my local store, imagining buying some come next year. I know I’ll be playing all the best games from either OS.

    And over time I will come to accept Vista although I might not hook it up to the internet, still relying upon Mac OS X for being slightly more secure until Apple quits producing it.

  10. wow iNewt that really answers the questions that i put up there by putting me down on how i write, what a marvelos comeback isnt it? would you like me to put in to another language beside english, since i easyly can. Hey why dont you go throug this article and bring out all of the mistakes her as well, surelly going to make you day instead of answering the questions.

    Basically whats all that ment for the retardeds who cant read:

    apple=business, which means they out there to make money. Steve Jobs is a businessman (thats right, he isn’t a god or anything)

    its in best interests to overcharge on the computers since that how you make money

    apple doesnt really care about customers, they out there to make money.

    panther was a rip off. they could of done without it and improove the original os x since it really sucked inteal tiger.

    now does that make it better?

  11. Andrew:

    Thank you, for making your purchase at Apple! Could I sell you a new drive for backup, too? A lot of people use the backup drive for help in wiping and rebuilding their Windows machines. How about the latest editions of VirusScan, iSpyNOW, and SpamKiller? Have you read about the latest worm? You know, no Windows man is complete without cyber-insurance. I have some excellent quotes from several well-established insurance companies specializing in Windows. Did you hear about Microsoft’s beta release due out next decade? Oh, you have. OK.

  12. TCO, TCO, Apple’s computers have a better TCO (for all of “those people” out there-that means you wtf-it means Total Cost of Ownership). Upfront, the cost is more than that shitbox Dell you’re probably typing on, but if you match it up with a PC with the same specs, it isn’t as bad (sometimes, even the PC costs more). You waste your time with your spyware removal and virus scanning, and also waste your money keeping the machine upgraded and buying a new virus blocker app every once a year. But most of all, you are wasting your productivity and ruining your own experience on a computer.

    We deserve to admire how nice OS X looks with our spare time, because it does look nice. And plus, the free time also derives from taking less time to get work done than if we were on a PC doing the same things, thank you very much.

    I’m not saying OS X is the perfect solution, but it’s as close to perfect as you can get in terms of what Operating System to choose. And I can tell you right now that your percentages of who uses Macs is totally fake and stereotypical, Macs are not used by just artists (although, to make beautiful things, you need a computer that knows how to do it). Sure, Tiger has been the most significant upgrade to OS X since it was released, but that does not mean that its predecessors are not important.

    Jaguar brought about Quartz Extreme, Rendezvous, Finder searching in every window and a lot more.

    Panther introduced Exposé, Fast User Switching, iChat AV, Safari, and a ton of speed increases. It also was one of the most extensive updates to the UI.

    Tiger happens to have brought the biggest changes, with things like Spotlight, Dashboard, built-in RSS for Safari, the Core Services (Video, Audio, Data) and Quartz Extreme stuff, QT7, Bonjour, Smart Folders, Burn Folders, Automator, Significant Mail upgrade, and the first 64-bit OS on the market.

    Tiger was definitely the most significant update, but to get there, notice how it used Jaguar and Panther as sort- of “stepping stones” to update what was already there. You have to start somewhere to get somewhere. Just think, to get something even as close to this from M$, we’d still be waiting for it.

    Apple is the only company that comes to mind (for just about everyone, for every reason nowadays) that really is #1 in it’s customer support, it’s user experience, and it’s innovation. They are in it for the customers very much so. If Steve jobs really wasn’t in it for the customers, he wouldn’t have a salary of $1 a year, and he would be just like that schmuck Gates.

    And in case you were wondering, this is a MAC NEWS SITE! We are here because we like Apple, although I don’t think it’s it’s ass we are infatuated with.

    Intel, over the years, has improved, in both it’s processors and it’s technologies. I don’t recall a single Mac user who wasn’t cursing or crying on June 6th (myself included), but the truth (or maybe “truth” as you believe it to be) is that IBM is not focusing anything on computers these days, and Steve was getting tired of his empty promises on Apple’s products he wanted to get out the door.

    The new Macs are definitely faster in terms of running the OS and its native applications, they aren’t perfectly “4x faster”, but that dosn’t necessarily mean they’re slower or anything. Apple could say that they are 4x faster with this and that, but only 2.7x faster with that and the other thing, but why bother? Apple is showing people the fastest stuff running, as that is what any company will do. Any company with a new product will show people what makes the product worth buying the most and upfront will not go into all the details (save that for the specs pages).

    The one thing, wtf, that you are right about, is that Linux could kick XP’s Ass any day of the week. My grandmother can kick XP’s ass any day of the week. If you like it so much, the door is wide open, you’re allowed to go through it at any time, just don’t let it hit you on the way out.

    MW: I hope, wtf and other trolls, ahve learned something from this.

  13. would you like me to put in to another language beside english

    No, English would be fine. Do you think you can do that? Extra points for grammer.

    There’s an old saying in the home improvement industry: “The sting of higher price is soon forgotten, while the pain of poor quality lasts forever.” Certainly true of a PC running Windows, it would be a daily reminder of a bad purchasing decision.

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