Jobs orders fixes on Apple Store entry as couplings threaten to interrupt the esthetic of the cube

“Apple Computer chief executive Steve Jobs is reported to have been unhappy with some of the materials used to construct his $9 million glass cube outside the future home of one of the company’s flagship retail stores in Midtown Manhattan,” AppleInsider reports. “As a result, changes are already being made to the structure, which remains shrouded by large black panels as it awaits a formal unveiling alongside the 20,000-square-foot location later this spring.”

AppleInsider reports, “When workers began removing the black plywood panels from the cube last week, it looked as if construction was nearly complete. However, a report on ifoAppleStore explains the workers were instead swapping out sophisticated titanium hardware — positioned between the glass panels — because Jobs complained they were too conspicuous and interrupted the esthetic of the cube.”

Full article here.

MacDailyNews Take: Attention to detail. It matters. It’s also why we love him and his products. If you’re going to build a giant $9 million cube, you might as well do it correctly; especially if you plan to take it with you someday. We pity the bozos that botched those titanium couplings.

Advertisements:
Get the new iMac with Intel Core Duo for as low as $31 A MONTH with Free shipping!
Get the MacBook Pro with Intel Core Duo for as low as $47 A MONTH with Free Shipping!
Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.
iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.

Related articles:
32-foot-by-32-foot glass cube-topped Midtown Manhattan Apple ‘Mecca’ to serve the faithful 24/7? – April 18, 2006
Photos of Apple’s $9 million 32-foot-by-32-foot New York City Glass Cube – January 01, 2006
Steve Jobs to eventually take his NYC big glass cube with him – December 02, 2005
Glass cube assembly begins at site of Apple’s 25,000-square-foot 5th Avenue flagship store – October 28, 2005
RUMOR: Apple Store coming to Midtown Manhattan beneath transparent glass cube – March 04, 2005Photos of Apple’s $9 million 32-foot-by-32-foot New York City Glass Cube – January 01, 2006

60 Comments

  1. If you know how to edit /etc/hosts safely with command line interface, you could block any source of ads you want.

    For those underline ads, just add the following line at the end of your /etc/hosts file:

    0.0.0.0 macdailynews.us.intellitxt.com

    (you need to “sudo” to be allowed to edit it, and you need to use something like vi). To be safe, save a copy of the original hosts file.

    For more info,
    http://www.mikey-san.net/hosts.html

  2. “hat the f^¢k are these double-underlined adwords? Titanium _hardware_ takes you to Dell?!! MDN – this sucks.”

    Totally agree. Ugly and obnoxious. Aesthetics matter and the addition of intrusive advertising is a good way to lose visitors.

  3. In the “Attention to Detail” department – to wit – it appears that SJ’s attitudes filter down quite a ways…

    I was in the line at the Grand Opening of the Dallas Northpark Center Mac Store back in March and witnessed the guy in charge of that store’s construction clamoring to get inside before the doors opened, muttering under his breath about how everything had to be “perfect” and b*tching and moanning about how the guys who were there a few hours beforehand left huge, ugly streaks on the windows and bits and pieces of mortar in the joints between the floor tiles that hadn’t been smoothed down. He even talked about having to gut the space and build the store twice – something about a new store concept that SJ decided after it was almost finished that he didn’t want to unveil just yet – which is why this particular store opened 3 weeks later than expected.

    This guy said he was from Minnesota or Wisconsin, but looked like he was a surfer dude from Southern California. Once he got in to the store I saw him on his hands and knees scraping up the exposed mortar and re-mopping the floor. Then he practically breathed down the necks of the two people called in to clean the front doors and windows, pointing out places to make sure were absolutely sparking clean, going over many spots at least four or five times. Took ’em over an hour to do it and they finished about 20 minutes before the doors opened.

    As one of the first customers to enter, I sure was tempted to put the flat palm of my hand on one of the glass doors as I entered. ” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />

  4. Simply do this:

    1: open Terminal and type

    sudo pico /etc/hosts

    press return and enter your admin password.

    Now you will see the pico editor, use the arrow keys to move to the bottom and add.

    0.0.0.0 ads.adsonar.com
    0.0.0.0 js.adsonar.com
    0.0.0.0 z1.adserver.com
    0.0.0.0 media.fastclick.net
    0.0.0.0 ad.doubleclick.net
    0.0.0.0 macdailynews.us.intellitxt.com

    (you can add more offending sites as well)

    Now hit control x, and then hit Y (for Yes to save changes) and then press return to overwrite the current /etc/hosts file.

    Quit Terminal, quit, reboot and restart Safari, visit MDN.

    No more pop-unders or line ad’s.

    If your too scary to do this, then simply turn off Javascript in Safari preferences.

    MDN word “fear”, “There’s no need to fear, UnderDog is here!”

  5. MDN expects you to take circumventional methods to avoid the annoyances, in the meanwhile they collect the money they need.

    Be glad all the banner ads are Apple’s, unlike at other Mac sites and they are Microsoft’s.

    Yuck.

  6. MDN – you usually fix errors quicker than this.

    As Bob has already noted many hours ago:

    “is that suppposed to be aesthetics in the title?”

    I guess you love Steve’s attention to detail, cause you lack it?

    Just a dig – and I prefer the underlined ads to popups, you gotta make a buck somehow.

    Luke

  7. “Attention to detail. It matters.”

    Take your own advice, MDN. Get rid of the market links.

    I just got an ad for “Buy Cheap PC Hardware”

    Besides, they’re uglier than sin.

    I took you off my blog once before when you tried those stupid get-in-your-face your face interstitial ads.

    I only added you back last week, and now you pull this.

    I’ll delete you again in a heartbeat if this nonsense doesn’t stop.

  8. OMFG!! There are underlined words on MDN! UNDERLINED WORDS!!!

    AAAAARRRRRRRGGGGGHHH!

    What shall I do?! The color green and the underlines totally ruin my MDN browsing experience! I reflexively drag my mouse over every piece of text on the site (especially pretty green text), so I’m forced to view all the ads! I’m going insane! NOOOOOOOOOOO!

    Or at least that’s the image I’m getting. Jeezus, people, it’s just UNDERLINING! Ignore it! Sheesh!

  9. @neomonkey

    If you’re out there, I posted about the 2 utilities you were looking for to disable Spotlight and Dashboard. They are on the Mac minis at Costco thread. If you saw them let me know or I will repost them for you.

  10. I had never noticed the undelined ads before reading all the whining in here.

    Then again, I stopped using my finger (or mouse) to point at the words i’m reading in grade 3 or so.

    Stupid ads, I agree, but an admirably well targeted method of delivering them as comments on this topic obviously demonstrate.

  11. I’d like to get into the cube and take a look at the glass panel hardware. I wonder if Jobs was ever shown an actual sample it?

    I can certainly understand Jobs’ point. Sometimes you look at photos and spec sheets of hardware and fixtures, etc. and they look great, but when you finally get to see the actual thing, it looks and feels cheap or just not right.

    A 9 million dollar mistake? Ouch.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.