Jobs orders fixes on Apple Store entry as couplings threaten to interrupt the esthetic of the cube

“Apple Computer chief executive Steve Jobs is reported to have been unhappy with some of the materials used to construct his $9 million glass cube outside the future home of one of the company’s flagship retail stores in Midtown Manhattan,” AppleInsider reports. “As a result, changes are already being made to the structure, which remains shrouded by large black panels as it awaits a formal unveiling alongside the 20,000-square-foot location later this spring.”

AppleInsider reports, “When workers began removing the black plywood panels from the cube last week, it looked as if construction was nearly complete. However, a report on ifoAppleStore explains the workers were instead swapping out sophisticated titanium hardware — positioned between the glass panels — because Jobs complained they were too conspicuous and interrupted the esthetic of the cube.”

Full article here.

MacDailyNews Take: Attention to detail. It matters. It’s also why we love him and his products. If you’re going to build a giant $9 million cube, you might as well do it correctly; especially if you plan to take it with you someday. We pity the bozos that botched those titanium couplings.

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Related articles:
32-foot-by-32-foot glass cube-topped Midtown Manhattan Apple ‘Mecca’ to serve the faithful 24/7? – April 18, 2006
Photos of Apple’s $9 million 32-foot-by-32-foot New York City Glass Cube – January 01, 2006
Steve Jobs to eventually take his NYC big glass cube with him – December 02, 2005
Glass cube assembly begins at site of Apple’s 25,000-square-foot 5th Avenue flagship store – October 28, 2005
RUMOR: Apple Store coming to Midtown Manhattan beneath transparent glass cube – March 04, 2005Photos of Apple’s $9 million 32-foot-by-32-foot New York City Glass Cube – January 01, 2006


  1. Ok, so a 9 million dollar cube is cool and all, but think of what that money could have done for poor people in Africa. It’s unbelievable the waste that’s acceptable in America these days.

    On an unrelated note, those double underlined ads are super annoying, MDN. Talk about a lack of attention to detail.

  2. I agree, those double-underlined adwords suck major @ss. What next? Ads placed in-between words?

    Hey MacDailyNews, I think you missed some potential ad space to the right of this text box. While you’re at it, why not put some ads in each post?

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