Apple trying to steal customers from Windows with Boot Camp by letting people try superior Mac OS X

“I am experiencing the computer equivalent of an out-of-body experience. In front of me is Apple’s sleek new MacBook Pro laptop computer. And on the screen is a familiar sight in an unfamiliar setting: the rolling green hill and the blue sky spotted with clouds (and dotted with icons) that is the unmistakable Windows XP desktop. It’s like Pepsi in a Coke bottle, DeLay as a Democrat, Johnny Damon in a Yankee uniform (oops, forget that last one). Though it had previously been possible to run Windows on a Macintosh via pokey simulation software, this time Windows runs “native” (i.e., directly, just like with Dell and the rest) on the Intel chips that Apple has been switching to this year. Depending on how I start it up, this MacBook can retain the identity of a Mac running the Tiger OS, or become a Windows box in Mac clothing. It’s making me dizzy,” Steven Levy writes for Newsweek. “Even more disorienting, the software utility that allows me to go into the twilight zone of “it’s a Mac, it’s not a Mac” was created by Apple itself, the anti-Windows company.”

“Apple may be sending a not so subtle message that a direct comparison of the competing systems will leave no doubts concerning which is superior—or safer. When describing the precautions one must take when using Windows, Apple’s attitude is similar to a hotel concierge providing an insistent guest with directions to a nightclub in a thoroughly disreputable neighborhood. ‘When you load Windows you’re taking on the risk that entails,’ Apple senior VP Phil Schiller warns, citing the epidemiological woes of the Microsoft world. ‘There are a lot more security threats than the Mac has ever seen.’ Microsoft’s response to Boot Camp is telling. You would think there would be celebrating in Redmond—after all, customers who try it must bring their own $199 full-install version of Windows XP to the party. But aside from a welcome statement attributed to a Windows apparatchik, Microsoft execs are refusing to go on the record about this historic development—an indication that this disruptive development may be anything but welcome,” Levy writes. “Ultimately, Apple isn’t about supporting Windows—it’s about trying to steal customers from Windows.”

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Related articles:
Analyst: Apple’s Boot Camp may bring ‘significant benefits’ beginning in 2006 holiday quarter – April 07, 2006
Apple reseller: Boot Camp could sway a ‘huge percentage’ of PC users to go to the Mac – April 07, 2006
The Motley Fool: Apple ‘may be the next Dell’ – April 07, 2006
Macs that run Windows will calm potential switchers’ irrational fears – April 06, 2006
Analyst: Apple’s Boot Camp all about selling more Mac hardware – April 06, 2006
Analyst: With Boot Camp, Apple has removed another barrier to switching – April 06, 2006
Analyst: Apple Boot Camp could be an opportunity for Mac market share gains – April 06, 2006
Enderle: Apple’s Boot Camp allowing Windows on Mac ‘could change PC landscape as we know it’ – April 06, 2006
How to run Microsoft Windows XP on an Intel-based Macintosh with Boot Camp – April 05, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Apple’s ‘Boot Camp’ is bad news for Windows-only PC box assemblers – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006


  1. First post? Maybe?

    Finally someone gets what Apple is trying to do. Finally someone understands the genius that is Apple. Not like those other “journalists” that say this is the beginning of the end for the Mac OS.

    MDN Magc Word: “Stop”. Stop using Windows!

  2. When the iPod was first Mac-only, it was a boutique product with a limited market. The original goal was to help drive Mac sales, and it failed.

    Now that it works just as well on Windows, it’s closing in on 50 million units.

    The lesson: Respect Windows users as legitimate customers and sell to them directly rather than telling htem they’re stupid and fruitlessly trying to switch them. That’s where the money is.

    Even Steve refers to 5% market share as a “glass ceiling.” And that’s exactly the share the iPod would have, had it stayed Mac-only.

    Apple wants access to the other 95% of the market. The OS and the hardware are becoming decoupled. Now that Apple know’s what its like to have double-digit share in a product category, they want the same for their hardware.

    OS X will always be a single-digit OS, and Apple is broadening its reach to something beyind that constraint.

  3. But seriously folks®

    What was Billy thinking to leave MSFT to ‘The Sales Guy’?

    The Steve was just choppin’ at the bit when that happened. Now AAPL is going to get revenge in a massive way.

    Yes, as I and a few others predicted, Intel Macs do WinBlows. The next release will of course be a virtual, proper solution so WinBlows can’t throw a spanner in the hole®.

    Rock on Steve!
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  4. “OS X will always be a single-digit OS, and Apple is broadening its reach to something beyind that constraint.”

    You just contradicted yourself all within the same sentence. This Windows on a Mac thing isn’t intended as a long term solution for people. The idea is to WEEN them off Windows.

    I think you are totally wrong. I could easily see 10% marketshare within the next 3-4 years.

  5. You just contradicted yourself all within the same sentence.

    No I didn’t, so let me clarify for you.

    OS X will always be a single-digit OS.

    But if you decouple the hardware from the OS, then the OS no longer has to be a single-digit player in the market.

    10% share for OS X in a few years…well, maybe in a best-case scenario, but I doubt that does it for Steve. His sights are set higher, and Macs that can only run OS X won’t take him there.

  6. “Regular” PCs are much cheaper, people will continue to buy them. You either stay with Windows or switch to a Mac, Joe A. Citizen will not spend the extra money on a Mac and dual boot. It’s not going to happen. This will fail. A few Mac fantics will do it but that’s it. I love my Macs but I have NO interest in doing Windows on a Mac. NONE.

    People can already try Macs in stores or at friends houses. They don’t need to buy them. This won’t help Mac sales much at all. It’s rediculous to think otherwise…

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