Macs that run Windows will calm potential switchers’ irrational fears

“Turning a decades-long rivalry on its head, Apple Computer introduced software today that it says will easily allow users to install Microsoft’s Windows XP operating system on Apple’s newest computers,” Vikas Bajaj reports for The New York Times. “The software, Boot Camp, is available as a free download on Apple’s Web site and will be part of the next version of Apple’s operating system, Leopard… Many personal computer users have been reluctant to switch to Apple, because they cannot use software that is written to run exclusively on the Windows operating system, said Charles Wolf, a longtime technology industry analyst at Needham & Company.”

“Apple ‘can say the Mac is better till they’re blue in the face, but they’ve got to respond to people’s concerns about switching, no matter how irrational,’ said Scott Heiferman, an Apple user and the chief executive and co-founder of Meetup.com, the Internet site that helps groups form and organize. ‘I bet some people will switch, because of the safety that this news provides, but they’ll end up not rebooting to Windows very often.,'” Bajaj reports. “Mr. Wolf calculates that Apple’s biggest market share gains will be among users at home, who are more likely to be swayed by Apple’s design and media features, than among corporate and government customers, who will likely to stick with the cheaper hardware and software configurations they are used to.”

Bajaj reports, “The shift could mean an increase in sales for Apple over time, especially after Leopard becomes the standard Mac operating system late this year or early in 2007. But the company’s gains do not have to mean big losses for other hardware makers, Mr. Wolf said, because they will only lose a small fraction of their market share. ‘You are starting out with a market share of 2 or 3 percent and maybe going to a market share of 6 or 7,’ he said. ‘Apple is not going to take over the world.'”

Full article here.

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48 Comments

  1. iDont – I’ll be glad when the day comes that you Apple head Kool-Aid drinkers are in the minority and find something else to whine about.

    I’ll be happy when Trolls get a life and don’t feel so insecure that they need to go to Mac sites to show how desparate they really are. Physcotherapy is another forum, we talk Macs here. I wouldn’t go to a site on painting and offer unsolicited opinions if I was blind from birth.

  2. iDont – I’ll be glad when the day comes that you Apple head Kool-Aid drinkers are in the minority and find something else to whine about.

    I’ll be happy when Trolls get a life and don’t feel so insecure that they need to go to Mac sites to show how desparate they really are. Physcotherapy is another forum, we talk Macs here. I wouldn’t go to a site on painting and offer unsolicited opinions if I was blind from birth.

  3. iDont – I’ll be glad when the day comes that you Apple head Kool-Aid drinkers are in the minority and find something else to whine about.

    I’ll be happy when Trolls get a life and don’t feel so insecure that they need to go to Mac sites to show how desparate they really are. Physcotherapy is another forum, we talk Macs here. I wouldn’t go to a site on painting and offer unsolicited opinions if I was blind from birth.

  4. I think alot of people have missed the real point.

    Vista is late for the holiday selling period and won’t be here until 2007.

    Someone wants to buy a replacement of their old PC. They might have brought a PC with Vista but it’s not here.

    Oh, there’s a MAC I can buy now and it runs windows.
    I think I’ll get this and when Vista comes out I can buy that too.

    But wait, After a few weeks – why do I need to buy Vista?? I have Windows XP on MAC and it runs everything I need, especailly the stuff that doesn’t run on MAC’s. I’m really fallin in love with Leopard. I’m sticking with what I have and there’s no need to buy Vista.

    CHECKMATE – Vista sales don’t capture the upgrade market. More people buy MAC with Leopard. Only new users will get Vista when they buy Dell or HP, etc.

    See the market erosion of MS.

  5. I bought a MacBook Pro yesterday and brought it into work, which is entirely Windows-based. What a reaction it got! Everyone loved the look of the machine, but above all, everyone was amazed with OSX. I showed them Expose, spotlight, iPhoto – they couldn’t believe it. Even dumb visual candy things, like minimising documents into the dock, amazed them.

    It helped make up the mind of one of my colleagues – he’s buying an iMac today. Another colleague asked my opinion about whether she should get a Mac, and my response was – why would you choose Windows? Another colleague is curious and wants to see it run AutoCAD (which it can, now that I’ve installed Boot Camp) and doesn’t quite believe that it’s compatible with Windows.

    Most people out there have no idea that alternatives exists, let alone what the alternatives can do.

  6. This is not the end of the mac but a new beginning to exciting possiblities. Never underestimate the ability of Steve Jobs to prove everyone wrong. All the tech writers said no one would ever buy an iPod because its price was too high. They said no one would want to download their music because they would want to own a physical copy of it. They said Apple was going to be dead (not sure how many times this was said). Jobs is on a mission. Boot camp is the beginning of something big. All we have to do is to sit back and see what else comes out of Cupertino. Personally, I think this is a new approach to take back the desktop market from MS not give it to them totally. Don’t sound the death knell quite yet because I don’t think Jobs has even begun to fight.

  7. In a year or two the irony will be that like with iTunes and iPod where most owners/users will be Windows PC owners; most PC owners that buy a Mac will be using it to run Windows on their Apple computer.

  8. “Jobs & Co. are moving their pieces. They’re getting set to check mate the devil and remove his addictive evilness from our society.

    There’s something big that’s been in the plan for a while and I think we’re just now seeing the tip of it.”

    Jim you could not be more on the money! THIS IS A GAME OF CHESS AND STEVE and the boys at Apple are waiting to make their real move when Leopard comes out. This stuff has been in the works for YEARS. You are now starting to see a BIG part of the intel switch.

  9. But iWould,
    Its nuts like you and other Apple devotees that give Macs a bad rep. All the hate M$ might be justified but it does not help win converts people to Macs. The majority of people are turned off by blind hate of any type. I love Macs but dislike many Mac users. Especially you.

    MW: taking. Like in, you taking a long walk of a short pier.

  10. I saw a video from Apple with interviews with a bunch of “potential switchers” – Basically, Apple was doing market research to find out why their switch campaign of a few years ago was not more successful. This boot camp scenario goes a long way towards addressing some of the major concerns of the test groups.

  11. Crikey, it’s amazing how many people who claim to be Apple enthusiasts are panting along trying to keep in sight of the company’s tail lights.

    The Macintosh is DEAD! as of yesterday. When is a glass half full or half empty? When is an Apple PC a Windows machine or an OS X machine? Of course Apple will hang on the the dusty ‘Mac’ name for a while – it knows how many zealots are out there with deep pockets and an irrational (and exploitable) sense of identity.

    The Mac died with OS 9. OS X is NeXt with pretty clothes, a fake passport and a mission.

    Remember Jobs saying “”If I were running Apple, I would milk the Macintosh for all it’s worth – and get busy on the next great thing. The PC wars are over.” – well it’s happening guys – YOU HAVE BEEN MILKED!

    Apple PCs will be a success beyond anything the company has ever achieved… running Windows (and this funny little OS called X). Then Apple will remove any need for third-party software houses to write anything other than a single version of their apps… rely on Microsoft to continue producing the planet’s most horrendous and cluelessly fucked-up OS – and, finally, channel about 3 billion into unleashing a promotional blitz for Leopard (or, more likely, LION).

    “… this is your Mac speaking – your Mac is dead”
    (with apologies to Hawkwind – In Search of Space)

  12. “I´m buying a Mac to run Windows!”

    The new Apple ad tag line…
    ——-
    Well, actually very, very few Windows users even think about Apple (except for iPod and iTunes) and will never give up their cheaper, faster PeeCees.

    Wonder why Apple dropped this now? Why not when Leopard comes out? Why the diversion and from what?
    Something else is up…like iPod sales have totally stalled or something.

  13. I think boot camp is a brilliant way of changing peoples thinking about
    what an OS is, and what an application is. It’s just like iTunes on a PC
    machine. Why have different versions of software if I can have both OS
    on my MAC? Soon it will just be at the point where the application runs
    inside whatever environment is required. I’m no tech dude, but this
    makes way more sense to me than converting every program that someone
    might want to run on OSX or XP for that matter.

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