“Under the current 99-cents-per-song service, Apple is the only winner. ITMS been criticized many times, but you can now understand why Apple doesn’t invest serious effort in improving it. It doesn’t need to. Every dollar Apple invests in improving ITMS, as opposed to engineering even better iPods, is a dollar wasted. As a marketing gimmick, it’s more than done its job. And this also explains why Apple, rather than trying to enrich or broaden its music service, is simply applying the iTMS model to different media. Simple, really,” Andrew Orlowski writes for The Register.
Full article here.
In the full article, Orlowski tries to make some sort of point, but thankfully we’re short the collection of brain tumors necessary to “understand” the convoluted mess. Orlowski uses an old trick: he masquerades opinion as fact. Orlowski wants you to believe the general consensus is that Apple’s iTunes Music Store is not a critical hit, that no new content is being added, and that it’s generally being neglected by Apple. Nothing could be further from the truth. Apple routinely adds new content and features to what is generally considered by most reviewers to be the world’s best legal online music service. It’s certainly the most successful by a large margin. Apple has sold over one billion songs. Yes, illegal P2P songs dwarf that figure, however Apple’s iTunes Music Store sales dwarf all other legal competitors combined.
Orlowski quotes iTMS also-rans using old statistics in his serpentine attempt try to prove something or other. We’ll use independent sources instead: Statistics gathered by Nielsen NetRatings shows that traffic to iTunes grew by 241% in 2005. Between December 2004 and 2005 the numbers of people going to the site grew from 6.1 million to 20.7 million. The figures mean that about 14% of the net’s active population are regularly using the iTunes service. In the seven-day stretch between Christmas and the new year, millions of consumers armed with new iPods and iTMS gift cards gobbled up almost 20 million tracks from iTunes and other download retailers, Nielsen SoundScan reported in early January. In the past year, Apple’s iTunes Music Store rose from 14th largest U.S. music retailer to 7th largest (not even counting Mac users) – and that includes brick and mortar chains, according to NPD Group Inc. Apple Computer’s iTunes music store now sells more music than Tower Records, Borders, and Sam Goody.
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