“Way back when, I used to work in technical architecture and support at a Fortune 10 company. We were unusual since we were a pretty big Apple shop, something you didn’t see a lot of in business and certainly not in a company our size. Apple in the mid-90s had no idea how to deal with a customer like myself. They never quite understood that I could buy 1,000 high end Quadra 800s with a stroke of my pen as easily as a single consumer bought a color Classic or Performa. In fact, they treated me pretty much the same way. Dealing with Microsoft was totally different. They understood the business market well and made it easy for folks like me to deal with them. In the 21st century, the battle lines are different and the next big battle isn’t for the boardroom but the living room. Machines there are bought one at a time. Apple knows how to sell to the consumer. Microsoft knows how to sell to businesses who buy a thousand PCs at a time. They don’t yet know how to sell to a consumer who buys one at a time,” Michael Gartenberg, VP & Research Director, JupiterResearch, writes on his weblog.
More posts by Gartenberg here.
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Apple’s in the best position to lead Americans into digital living room – January 24, 2006
Microsoft aims to beat Apple in race to living room; an opportunity bigger than Windows – January 24, 2006
Apple, Intel, Microsoft plan living room assault in 2006 – December 16, 2005
iPod accessories now surpass $300 million annually as iPod paves Apple’s path into living room – December 12, 2005
RUMOR: Apple to employ Intel’s ‘Robson’ NAND flash tech to create ‘instant-on’ Macs – November 22, 2005
NY Times’ Pogue: Apple’s iMac G5 with sleek, virus-free, spyware-free OS earns place in living room – October 19, 2005
Apple’s shift to Intel really all about Hollywood, owning the living room, and Transitive – June 05, 2005
Apple and Microsoft battle for control of future living rooms – June 01, 2005
Apple Computer will own the living room, not Microsoft – January 10, 2005
Can Apple crack the living-room conundrum before Microsoft? – December 30, 2004
NY Times: Can Steve Jobs put Apple in the center of your living room? – March 22, 2004