Thurrott: For any chance of success, Microsoft iPod competitor would have to be perfect

“I can confirm reports that Microsoft has been building potential iPod competitors in-house, and I’ve discussed this product with various people at the software giant since last summer. However, as we’ve discussed, it’s not clear that Microsoft should release such a device. To date, most of the iPod competitors from Microsoft’s partners have been lackluster, and certainly none of them match the coolness factor of Apple’s offerings. But here’s the problem: If Microsoft ships a product that is less interesting than the iPod, the company has effectively hammered the last nail into the coffin of its Windows Media technologies and erased any chance that its formats will succeed in the future. In other words, the Microsoft iPod competitor would have to be perfect. To date, Microsoft has been shopping its work around to partners, in a bid to give them ideas about how they might better compete, but it hasn’t yet decided to get in the game. My advice is to hold off,” Paul Thurrott writes for WinInfo.

More here.
Even perfection by Microsoft (good luck with that one) wouldn’t do it. It is too late. Google the terms “network effect,” “critical mass,” and “natural monopoly” for more info.

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Related articles:
Analyst: What battle for control of digital home? Apple has already won – January 27, 2006
Microsoft poised to create portable digital media device to rival Apple iPod – January 26, 2006
Steve Jobs’ suggestion of Microsoft-branded MP3 player a precursor to FairPlay licensing? – January 20, 2006

41 Comments

  1. Well then I guess Apple has nothing to fear, unless the one factor that allows Windows to be so widespread comes into play. The fact that there are plenty of people out there that will take cheap crap over a quality product that has a higher price.

    Because there are plenty of people that will settle for something thats just good enough. Having a POS with heaphones plugged in is better than having nothing at all.

  2. I honestly don’t see how they could improve on the design of either the hardware or the software. Even if they could, Microsoft could NEVER get the “cool factor” that the iPod has, and let’s face it, that alone has sold a lot of iPods. When is the last time you heard MS referred to as hip or cool? Answer: Never, and you never will. They’d be smart to stay out of it. If they want to cash in on the digital music phenomenon, they can always start making products to go with the iPod, you know like cases, or speakers. That’s their only shot.

  3. Microsoft has been shopping its work around to partners, in a bid to give them ideas about how they might better compete, but it hasn’t yet decided to get in the game.

    Greetings, Professor Gates. The only winning move is not to play.

  4. It will probably be vulnerable to viruses and spyware, trash your music and send you subliminal spam messages. “uppppgrrrraaadde tooooo visssstttttaaaaa”

    Love the FUD wars.

  5. They’re patient; they’ve got the money, the will, the OS marketshare. How oh how could they possibly fail? Oh wait, it’d be nice if we could also get it to…. That’s how. Microsoft just wouldn’t be able to resist tacking on one feature too many.

  6. Read through the page and there is something interesting written about spyware:
    “You may recall that Microsoft purchased Giant Company Software in December 2003 and then issued a Beta 1 version of what was then called Windows AntiSpyware in January 2004. Since then, we’ve gotten spyware definition updates, but not much else. Well, Microsoft tells me that it’s been busy rearchitecting the product–the original was written in Visual Basic, I found out this week–and working to integrate it with Windows Vista.”
    Wouldn’t it be better to write the OS so that spyware is harder to install on a user’s computer? ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />
    I thought they rewrote the entire OS, that’s why not much have happened in the last year?

  7. Hah, perfect and Microsoft in the same sentence (without a “not” in between)–just too rich!

    MW: ten, as in the iPod is a perfect 10, while whatever M$ produces never will be!

  8. Whatever Microsoft comes up with, a lot of people will buy it because it comes from Microsoft. Look at Windows for example…it’s perfect crap and a great many people love it.
    That said however, it’s have to be really great to beat Apple’s iPod.

  9. Joshua: Greetings, Professor Gates. The only winning move is not to play.

    How about a nice game of chess?

    (War Games quotes…I really don’t know what to say about that..)

  10. I have a feeling that, when it comes to killing iPods, only Apple will be able to beat Apple.

    Either they will screw up very badly and really piss off their customer base or they will come up with an ever greater device that replaces the iPod.

  11. I hope M$hit does launch a branded player. We can finally put an end to this iPod killer myth. Once the little boys see the giant go down, they can finally back-off and we won’t have to waste our time with these silly articles about wanna-be’s. Also, let’s see those R&D dollars go down the drain as M$hit takes hit. C’mon, let’s drive that last nail and get this funeral over with.

    MW: problems, as in there will be plenty.

  12. DakRoland –

    “(War Games quotes…I really don’t know what to say about that..)”

    I hate to say it, babe, but you are really showing your age with that quote….

    And I’m showing mine by acknowledging it!

    ” width=”19″ height=”19″ alt=”big surprise” style=”border:0;” />

  13. iPod:

    Perfect design, super-thin, super-easy, heavily advertised, cool in the eyes of many demographics, ubiquitous, most-popular, most-compatible, already on a roll, with the best jukebox and store software, and a huge ecosystem of accessories.

    vs.

    Imaginary Microsoft WMA player done right:

    Perfect design, super-thin, super-easy, heavily advertised, cool only to Steve Balmer’s performance art groupies and certain X-Box fans, completely off the radar of everyone else, incompatible with Macs, Plays? I’m So Sure!, ticks off Microsoft’s other partners and makes them back away from WMA, no momentum built up, second-best jukebox app or worse, choice of a few terrible-to-mediocre stores, and no ecosystem of accessories. But it has FM radio circa 1700 built in for people who adore DJs and ads. iPod owners can only do that with their choice of accessories.

    I wonder which would win? ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  14. Totally off subject, but I’d love to see a War Games sequel (I was the old fart who posted as Joshua above). Matthew Broderick’s career rebounded with The Producers and he needs a follow-up. “War Games 2” would be scarily relevant today — much more than “Ferris Bueller’s Second Day Off”!

  15. “I’ve discussed this product with various people at the software giant since last summer”

    Translation – I was collection my “consulting” fee with various people at the software giant since last summer

  16. There is a book about marketing in the Silicon Valley. I forget the name of it, but it goes into detail about which markets to enter (definitely not where there resides an 800lb gorilla) and phases of a paradigm shift.

    Apple entered a market (digital music players) where there was no clear leader, four years ago. Today, Apple is that 800lb gorilla.

    Apple entered a market (digital music services) where there was no clear leader, three years ago. Today, Apple is that 800lb gorilla.

    Four years ago, Apple introduced OSX into a market dominated by Windows. Apple moved rapidly to improve its initial release, while the 800lb gorilla slept. Fueled by cool designs and platform security (both missing in the products of the sleeping gorilla), Apple sparked interest, then sales of its products. Those sales were to “early adopters”, who hold the key to paradigm shifts. If they didn’t like the new product, it would never make it to the next phase of a paradigm shift, that of mass adoption.

    Mass adoption is a strange phase in a paradigm shift. It doesn’t happen slowly. One day the herd sticks its toe in the water, and the next day the herd stampedes to the new paradigm.

    I think 2006 will be the year that the herd sticks its toe in the water.

    2007 will be the year that the herd stampedes to the new paradigm.

  17. Another disappointing MDN Take!

    Saying that the reason Microsoft won’t succeed is because the iPod already has a natural monopoly is exactly like saying that the Mac wont succeed because Windows has a natural monopoly.

    Stop being such hypocrites MDN

    The real reason Microsoft wont do well is because it has to please every other business it partners with as well as its customers. It’s impossible to please both so Microsoft can’t win.

    Get it right, and stop so blindly ignorant to your own hypocracy.

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