Cringely wouldn’t be surprised to see Apple+Disney+Pixar+others as single huge company in 5 years

Before the Disney-Pixar deal, Steve Jobs “had 80 percent of his wealth tied-up in Pixar. That kind of holding is very difficult to sell on the open market. A $4 billion sell order? I don’t think so. Remember this is someone who less than two years ago had a form of pancreatic cancer that has only a 50 percent five-year survival rate. I’m not saying Jobs is going to die, but I AM saying that he is in a position where he has to think about these things and his financial position at Pixar was untenable for his family, and left him too exposed if Cars turns out to be a lemon,” Robert X. Cringely writes for PBS.

“So the sale to Disney gives Jobs a smaller piece of a bigger pie and therefore much easier liquidity. But it also gives him the chance to nag Disney into the 21st century, as I am sure he will. Strong minority shareholders tend to clash with management (look at Ross Perot with General Motors and Ted Turner with Time-Warner), and Jobs will do the same with Disney. He’ll push to end Disney’s partnership with Microsoft, to bring Disney into the Apple-Intel alliance, and potentially try for some partnership with Sony, too. It’s the start of a grand amalgamation based around a combination of content, technology, and networking, and I wouldn’t at all be surprised to see it end as a single huge company five years from now with Jobs at the helm,” Cringely writes. “Just as Gil Amelio should have at Apple, Robert Iger from Disney had better be looking over his shoulder.”

Full article here.

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Related articles:
Steve Jobs’ arrival at the Magic Kingdom could have more thrills than trip to Disneyland – January 27, 2006
Only one man can control Disney: Bob Iger vs. Steve Jobs – January 26, 2006
BusinessWeek: Steve Jobs poised to become the 21st Century’s first real media giant? – January 26, 2006
BBC: Steve Jobs has ‘cemented his position as a main player in the technology and media industries’ – January 26, 2006
SmartMoney: The New King of All Media is Apple’s Steve Jobs – January 24, 2006
Apple adds 10 Disney classic short films to U.S. iTunes Music Store – January 24, 2006
Steve Jobs, Bob Iger appear live on CNBC – January 24, 2006
It’s official: Disney acquires Pixar for $7.4 billion, Steve Jobs joins Disney Board of Directors – January 24, 2006


  1. Once again, Cringely is missing the point. Bob Iger has done this deal to get Jobs on the Board as an ally. Iger has inherited a company where all the other Board members and senior management come from the Eisner era. He needs a strong personality by his side to act as a counterbalance, and it had to be someone who the instutional shareholders see as a corporate revolutionary.

    Enter Steve Jobs.

  2. “Remember this is someone who less than two years ago had a form of pancreatic cancer that has only a 50 percent five-year survival rate.”

    Didn’t Steve get the rare form of cancer that is treatable? Yes.

    Does Cringely know what he’s talking about? Answer unknown, try again later.

  3. Interesting if Steve can break the Disney-Microsoft practice apart. I don’t think that he will instead he may use it as an advantage to prevent Microsoft to not bring out an iPod competitor and keep Office for Mac in production beyond the 5 years.

    Disney is one of Microsoft biggest customers and Steve my have Bill by the Balls.

  4. First we start by closing all those tacky gift shops at Disneyland (which I am the exact same age as). No more selling cheesy drek. All gifts and souveniers have to be black or white. Hey, Mickey Mouse is black!

    Second of all, Disney is a big Apple shop already. They use Filemaker Pro, not Access, for their databses. Have been for years!

    And when they merge with Apple, Sun and Google, it will be called…


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