Contrary to Microsoft CEO Steve Ballmer’s October 2004 statement that “the most common format of music on an iPod is ‘stolen,'” the truth is that iPod owners are “substantially less likely to download using filesharing software with only 7% of iPod people downloading illegally compared to 25% on average. And they’re more likely to be buying CDs with your everyday iPodder buying 2.3 albums a month compared to the average of 1.8,” XTN Data reports.
XTN Data surveyed over 1,000 UK and US music buyers to arrive at the data. XTN Data also found that 50% of iPod owners regularly download music from Apple iTunes Music Store.
Full article here.
XTN Data’s report (PDF) is here.
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Microsoft CEO Ballmer: ‘Apple iPod users are music thieves’ – October 04, 2004