Analyst: Windows Vista may still impress many consumers because they have not seen Apple’s Mac OS X

“Microsoft Corp., which has found a foothold in the consumer’s living room with its Xbox video game consoles, will be making a broader push in 2006 to help realize the elusive dream of a digital lifestyle for the masses, Chairman Bill Gates told a packed house in Las Vegas on Wednesday night,” Matthew Yi reports for The San Francisco Chronicle. “A key ingredient will be the release of the software giant’s next-generation operating system for personal computers, called Vista, which the company promises will start selling later this year, said Gates in his kick-off keynote address at the Consumer Electronics Show.”

“2006 will be a crucial year for Microsoft, which has had enormous success in selling office productivity software but has made little progress in consumer electronics,” Yi reports. “‘There’s a lot riding on Vista,’ said Michael Gartenberg, an analyst at the market research firm Jupiter Research. ‘Vista must be successful if they want to be an important player in the digital home.’ Microsoft… is facing stiff competition on a number of fronts, analysts say. The list of its opponents ranges from consumer electronics giants such as Sony, which already rules the consumer living-room market, to its longtime nemesis Apple.”

“The new Vista operating system will provide a sleeker, 3-D user interface, such as translucent windows that let users see what other programs are running in the PC. The software will also have an improved digital photo archiving system that allows consumers to store, search and edit photos,” Yi reports. ‘A lot of what we’ve seen in Vista has similarities with [Mac OS X] Tiger,’ said Gartenberg, referring to the operating system on Apple Macintosh computers. Vista may still impress many consumers, because many of them may have never seen Apple’s operating system. Apple’s PC market share represents only about 3 to 4 percent of the industry, said Tim Bajarin, an analyst at the market research firm Creative Strategies.”

Full article here.
Apple needs to tell people via television (where you can still reach those who have no idea of Mac OS X) that Apple’s already done it long ago and has it available today. We hope they start soon. It would be criminal to continue to keep the story of the Mac from the average consumer. We firmly believe that short 5-10 minute video explaining what Mac OS X can do the the average personal computer users should be shipped on every video-capable iPod sold. Why this isn’t currently the case is baffling. Apple is squandering a huge opportunity to inform Windows iPod owners about Mac OS X. Apple doesn’t even need to Think Different to do such a thing, they just need to think.

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Related MacDailyNews articles:
Why in Jobs’ name doesn’t Apple advertise the Macintosh? – October 27, 2005
More would switch from Windows to Mac if Apple advertised more effectively – September 04, 2005
Forrester analysts: Apple should advertise Mac OS X Tiger on television and in movie theaters – April 29, 2005
Mac fans line up for new operating system as passberby asks ‘what is a tiger?’ – April 29, 2005
Apple posts QuickTime movies of Mac OS X Tiger features in action – April 13, 2005
Why doesn’t Apple advertise Mac OS X on TV? – April 12, 2005
Why doesn’t Apple show its patented Mac OS X ‘Genie Effect’ in TV ads? – October 07, 2004
Top Ten things Apple needs to show the world about Macintosh – July 30, 2003

43 Comments

  1. I can’t help but think that maybe Apple doesn’t want to grow its base by such a huge margin! Sudden spikes in growth are very unhealthy, especially for a company that manufactures physical products (unlike just software or services). Yeah, it would be great if all those Windows Grannies out there threw out their Del Taco PCs and switched, but would Apple be able to adjust to a suddenly higher demand? It seems to me they can’t keep up with current demand.

    Everyone is obsessed with market share, and I keep saying “F-ck market share.” What’s important is that a company shows profit and stable, consistent growth. Apple is doing that. We have our macs, the doofuses don’t, and all is well with the world.

  2. I still think Apple is waiting for something. Perhaps some final piece of the puzzle, or some last stumbling block before taking on the Redmond giant in a slugfest. Maybe it’s the Intel Mac, or maybe it’s some iLife Apps just in case MS pulls the plug on Office.

    <shrug>

    It’s the only answer that makes sense to me.

  3. Demand can have downside if you’re not prepared. Let’s not forget the past.

    From apple-history.com:
    “Apple’s worst problem wasn’t selling computers–it was building them. By June 1995 Apple had $1 billion dollars in backorders–and did not have the parts to build them. Apple’s problems were added to by the late-summer release of Windows ’95, which mimicked the Mac GUI better than ever.

    Apple took its worst plunge ever in the winter of 1995-96. Misjudging the market, Apple pushed low-cost Performas over mid-range PowerMacs, and failed to make a profit at all. Apple posted a $68 million loss for that quarter. In January 1996, Spindler was asked to resign as CEO and was replaced by Gil Amelio, the former president of National Semiconductor.”

    Spindler had evidently missed the classes on forecasting in business school.

  4. i think Apple could keep up with demand. they only make what they need now, i don’t think they’re short on parts or anything. if dell makes their money in volume, then Apple should do what it can to sell more units. dell can crank out PC’s, apple could too. it’s really a shame that iPod ads really sold the iPod, but mac ads, when you can find ’em, don’t tell you what the heck you’re looking at.

  5. Apple needs to tell people via television (where you can still reach those who have no idea of Mac OS X) that Apple’s already done it long ago and has it available today. We hope they start soon. It would be criminal to continue to keep the story of the Mac from the average consumer. We firmly believe that short 5-10 minute video explaining what Mac OS X can do the the average personal computer users should be shipped on every video-capable iPod sold. Why this isn’t currently the case is baffling. Apple is squandering a huge opportunity to inform Windows iPod owners about Mac OS X. Apple doesn’t even need to Think Different to do such a thing, they just need to think.

    Problem is Apple did advertise for the PowerMac G5 and demand was so great that IBM was unable to keep up with demand.

    Apple has always had a problem with supply, except in the case of the iPod where they made dam sure to suck up all the parts way in advance.

    Now switching to Intel chips Apple will no longer be restrained, because for every Mac sold would mean one less PC sold as they both will be using the same processors.

    No more supply problems, so really expect Apple to pull out all the stops next year.

    TV advertising, radio etc. One linch-pin of course is compatibility with Office on Windows. M$ could hobble OfficeMac, but then Apple could retaliate and come out with thier own version and better compatability with M$ files.

    I suspect this is being worked on at the moment.

  6. it is damn criminal, I actually can’t beleive that Apple isn’t advertising more. It’s such an obvious mistake. I often think steve jobs has a bet with bill gates that he will win the os war without advertising.

    I mean they’re opening a lot of quality stores to get exposure. thats what advertising is. so its not that they dont want more market share. that is a ludicrous statement. Jobs wants to beat the nerd from redmond make no mistake about that.

    but they basically do not advertise on tv for the mac.
    i saw maybe 2 commercials featuring macs last year.

    its the one thing i cannot fathom with Apple.

  7. The reality is, the windows masses are wholly ignorant of Mac, and will drool like starving dogs over Vista’s semi-plagarized ersatz eye-candy. This is why SJ refers to 5% market share as a “glass ceiling.”

    Apple is into innovationg, making great products and services, and making loadsa dough on all aspects of its business. Worrying about the dominant OS is so 1992–it’s yesterday’s war. Apple lost it, and has moved on. Get over it.

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