Don’t call them podcasts! Derivative, er, Creative introduces ZenCast app for ‘audio & video blogs’

Creative Technology Ltd. today announced ZenCast, the new application for accessing, creating and transferring thousands of audio and video blogs for select Creative Zen MP3 players. ZenCast will be demonstrated from Thursday, January 5 through Sunday, January 8 at the Consumer Electronics Show in Las Vegas, NV in the Creative exhibit #30742 in the South Hall of the Las Vegas Convention Center.

ZenCast provides quick and easy access to a wide range of interesting and entertaining audio and video content on the Internet. The experience begins at http://www.zencast.com. The ZenCast home page reveals different channels with subjects ranging from world affairs to tech gadgets to entertainment. In addition to providing categories of specific interest, ZenCast also offers a “What’s New” list of audio and video blog broadcasts, and a “Today’s Top 10” of popular downloads.

“ZenCast provides your one-stop destination for breaking news, entertainment, sports – all available free for download to your Zen player,” said Sim Wong Hoo, chairman and CEO of Creative in the press release. “You can even host your own show. ZenCast is like having a personal Internet TV broadcasting station, where anyone can create their own program and broadcast it to the world.”

ZenCast Organizer, specifically designed by Creative, seamlessly integrates podcasts and video blogs with select Zen players or a PC. The application enables viewing and listening to content and can be set up to manually or automatically download content to select MP3 players such as the Creative Zen Vision:M. Users can subscribe to top name broadcasts from companies such as CNET, ESPN, RocketBoom and the Singapore Straits Times through the ZenCast Organizer, and they can specify how often fresh content is downloaded. ZenCast Organizer also enables users to browse and subscribe to channels from other online broadcast providers. A convenient Auto Sync feature can be set to immediately download content to the player or the PC.

Features of ZENcast Organizer
• Manage your downloads, subscriptions, playback, and transfers with ease
• Recommended channel guide in ZENcast Directory
• Auto-Sync to update your subscriptions
• Optimized for multi-format video support
• Browser Requirement
• Internet Explorer 6.0 and above

OS Requirements:
• Microsoft Windows® XP Media Center Edition 2005 or Windows XP (Service Pack 1 or higher)
• Microsoft DirectX® 9.0 and above
• Windows Media Player 10

A beta version of the Creative ZenCast Organizer is available free today for all Zen Vision and Zen Vision:M users. The Creative ZenCast Organizer will begin shipping with the Zen Vision and the Zen Vision:M in the first half of 2006. Download of the ZenCast Organizer will enable users to experience any content from http://www.zencast.com
There are leaders and then, there are followers. The most hilarious thing about this – beside that “Creative” has to be the most ironic company name in history (we’re convinced that someone made a translation error during incorporation; it was supposed to be “Derivative”) – is that they’re forced to use the word “Podcast” all throughout, since almost all of the content is a podcast and many of them contain “podcast” in their titles because they are designed for iPod users first and foremost.

Who besides Hoo do they think is going to use a fake iTunes mess and an iPod also-ran player to listen to Podcasts?

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Related articles:
Microsoft employees squeamish about ‘podcast’ term, try using ‘blogcast’ instead – July 11, 2005

41 Comments

  1. when, oh when will this nasty little troll go away? his nasty little company is as bad as little billy’s: if they didn’t have Apple to copy, they’d be out of business.

  2. Geez, I don’t love them either, but what are they supposed to do, roll over and die? They are working and strategizing and doing what they can. Will it pay off, probably not…

    It wasn’t long ago when I bought some “insanely great” stuff that may not have been as insane or great as Apple wanted me to believe. Marketing is marketing. No need to kick anything when it’s down. Let the market play out.

    <steps down from soap box>

    <mutters something self-righteous under breath>

    <trips>

    <falls down>

  3. These guys are in some kind of dream world.

    ” width=”19″ height=”19″ alt=”raspberry” style=”border:0;” />

    {off topic}

    Nice to see McAfee got slapped with a $US 50,000,000 fine by the SEC for faking earnings among other things. Sounds like the kind of company I want to trust my I.T. security with.

    Their whole business is a scam.

  4. …that said; Apple really should have made a on-click way in GarageBand to make a podcast, and a similar button in quicktime(free) or iMovie, huh ?

    iLife 06´I guess !

  5. ROFLAO. If I did not see it with my own eyes, I would not believe a company could have no shame and copy another one so much….. Oh that’s right, there is Microsoft out there too…

  6. Official Best Post of the Day is awarded to:

    R

    “Geez, I don’t love them either, but what are they supposed to do, roll over and die? They are working and strategizing and doing what they can. Will it pay off, probably not…

    It wasn’t long ago when I bought some “insanely great” stuff that may not have been as insane or great as Apple wanted me to believe. Marketing is marketing. No need to kick anything when it’s down. Let the market play out.

    <steps down from soap box>

    <mutters something self-righteous under breath>

    <trips>

    <falls down>”

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