Enderle: Apple+Intel could be wonderful for those of us that love design and use Windows

“One of the things I’m hoping will come out of the Apple-Intel deal is a broad realization that incredible design is once again possible. Over the years the hardware OEMs have consistently used Intel and Microsoft as reasons they can’t build really cool products. Microsoft dictates a user interface that limits UI innovation and Intel’s increasing tendency to create bundles with hardware rules drives commodity products and designs where the innovation is largely in cost containment,” Rob Enderle writes for TechNewsWorld.

“Apple, historically, has been the one company that starts with a great design and tasks the engineers to build it. This is in sharp contrast to the typical Wintel PC approach, which is based on a standard configuration and is then cosmetically altered. Of the standard OEMs, only Sony and IBM, now Lenovo, occasionally embraced the Apple methodology,” Enderle writes. “If Apple regularly demonstrates an ability to build exciting designs using Intel parts, it will go a long way towards moving the industry into more an era of exciting products overall. This might not be great for Apple but it would be wonderful for those of us that love design and use Windows.”

Full article, in which Enderle also doesn’t see Intel and Apple partnering very well, here.

MacDailyNews Take: While still laughing over the line, “those of us that love design and use Windows,” we must point out that Windows OEMs’ lack of design capability has nothing to do with Intel and everything to do with having to compete mainly on price and not caring at all about design, since the OS they’ve all locked themselves to provides zero differentiation. The Intel parts are not radically different physical shapes than the IBM and Freescale parts inside Macs today. Apple simply cares about design and gives it import in their design process. Apple can afford to do this because they are different and have Mac OS X. Of course, Apple will regularly demonstrate their unique ability to build exciting designs using Intel parts, because it’s not the parts that dictate exciting designs, it’s Apple and Steve Jobs who’ve been leading personal computer design for decades.

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  1. “those of us that love design…”


    “…and use Windows…”

    BWAAAAAH… HAHAHAHA! AAAH…HAHAHHAHAHA!! oh, stop! i cant take it!! thats rich!! AAAAAAHHHH….


    …and dont hate the playa.

  2. Apple’s integration of Intel will be nothing like the current and prospective state of PC’s, Intel, and Microsoft.

    Comparing the result of Apple and Intel cooperation with Windows is like saying that riding in a Bentley and a Yugo are both similar forms of vehicular transportation.

    What a maroon this Enderle guy.

  3. Most people don’t appreciate good design, especially a lot of Americans. It’s unfortunate, but it’s inarguable.

    So many people want the bathroom fixtures that “look so good in the magazine” but they give no notice to how badly they perform . . . or fit their bodies. “Honey, I barely fit on this standard toilet!” . . . “Honey, this faucet doesn’t come out far enough from the edge of the sink, I can’t get my hands under the water!”

    Same with kitchen design — why bend over to load a dishwasher? Why keep heavy pots and pans down near your shins? Why not have kickplates and toekicks that flip down so you can sweep your kitchen floor clean, sending the dirt right downstairs to a receptacle?

    It’s sad that all of this absolutely horrible design began spilling over into computers and their opertaing systems 25 years ago.

    Thank you Windows and Microsoft.

  4. Enderle writes. “If Apple regularly demonstrates an ability to build exciting designs using Intel parts…”

    Why would Apple NOT be able to produce impressive, drool-worthy and marketable designs using Intel parts? They’ve been able to do it with parts from a whole host of other companies up to now, with spectacular results – what at Apple will have changed between then and now? Not much, I’m pretty sure.

    What a silly comment. Oh, wait, it’s Enderle.

  5. well…from those of us who love great coffee and drink instant I’d have to say that those of you who love great design and use windows are out of your mind!

    now you’ll have to excuse me…i have tickets to the kevin federline concert tonight and i LOVE great music.

  6. You know, ‘them’ will soon be ‘us’. It’ll be interesting to see if we still get it when they all arrive and are the majority. ‘We’ might not, you know. Wouldn’t that be something .. if we didn’t get it anymore .. brrrrrrrr. heh

  7. There are plenty of people that love design and use windows…

    I was one of them 2 years ago, back when i thought i hated apple (all my experiences with macs had been full of crashes)

    MW: how, as in HOW can you guys be so ignorant?

  8. Clyde said: “Oh, so he wants a really cool machine that locks up with spyware and adware after ten minutes!”

    This is not a joke…my sister got an eMachines Wintel box a while back. The thing is on dial-up and has so much spyware and viruses that it won’t even allow her to do ANYTHING. The whole thing is locked and rebooting it does nothing to help.

    Besides…you can dress up a pig however you want, but it’s still a pig. Good design or no, Windows will always suck.

  9. Design is an attitude I’d say. You either want to build products which have great design (and one hopes they are functional as well), or you want to build products which have dozens of features, probably sell well and make you lots of cash but don’t win any awards in the style and/or usability stakes.

    I think Sony’s fiasco with walkman music players of recent time falls into the latter. Microsoft definitely falls into the latter as well. Companies which choose the former as a main goal are quite rare (certainly in electronics anyway), and even then over time, they’ll often switch between the two broad choices I suggested above depending upon who’s running the business (H.P. is a good example of this.)

    I think Sony’s range of VAIO notebooks are quite sexy though (compared to other wintel notebooks), so I guess it just depends upon which department you work in at Sony (I have a TiPB btw.)

    As for Enderle’s comment “Microsoft dictates a user interface that limits UI innovation and Intel’s increasing tendency to create bundles with hardware rules drives commodity products and designs where the innovation is largely in cost containment.”

    I don’t necessarily agree with the first part. Apple’s interface is probably less changeable than Microsoft’s (at least from a user’s point of view.) The cost issue is definitely what stops vendors from doing great designs on the case/presentation side of the hardware (PC users typically want cheap which rules out all but the most basic of cases.) But overall, there’s nothing really stopping the manufacturers from thinking about design from the beginning… except that I don’t believe it’s part of their agenda.

  10. Fookin hell, check out his computer, it’s on his predictions page, I have never seen anything sooooo ugly, before and after it was ‘decorated’. I must go and stroke my mini now!!

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